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Field Sales Reps Seen Underrepresented In B2B Content, Message Creation

Source: http://www.marketingcharts.com/wp/topics/business-to-business/field-sales-reps-seen-underrepresented-in-b2b-content-message-creation-23863/

Just one-third of business-to-business (B2B) companies report involving field sales representatives in messaging and tool creation, according to [pdf] October 2012 findings from Corporate Visions. Marketing management personnel (75%) are the most likely to be involved, followed by product managers and sales management (60%) and marketing associates (54%), while C-level executives (27%) mostly stay uninvolved. The [...]

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Thursday, October 4th, 2012 news No Comments

How Apple Can Upend Mobile Payments With The iPhone 5… (AAPL)

Source: http://www.businessinsider.com/heres-how-apple-could-upend-mobile-payments-with-the-iphone-5-2012-8

smartphone use in storesThe biggest new feature on the iPhone 5 may be a relatively under-reported one: the installation of a Near-Field Communications (NFC) chip that would allow the iPhone 5 to process mobile payments.

The Wall Street Journal recently detailed the high-level debate Apple executives are currently having over whether and how to do just that. 

In a recent report, BI Intelligence explores the state of mobile payments, explaining how NFC differs from other solutions in the market, and analyzing how Apple has a unique opportunity to own NFC and upend the mobile payments market. 

Access The Full Report By Signing Up For A Free Trial Today>>

Here’ s why Apple — and only Apple — could make NFC work: 

  • But, NFC suffers from the chicken-and-egg problem: Retailers will not add NFC receivers to their point-of-sale systems until they see an economic rationale to do so — that is, until enough consumers are paying with NFC or want to pay with NFC. Meanwhile, consumers will not see the point of using NFC until there are enough receivers for it. This is a very large network effect to overcome.
  • Apple is therefore uniquely able turn NFC into a viable payments solution: Hundreds of millions of consumers have accounts with Apple and already use them to purchase goods. That consumer power, combined with strong iPhone 5 sales, would give Apple a great shot at bringing big retailers along with their move to NFC. NFC would then have a chance to suddenly reach critical mass all at once, and Apple would be in an incredibly strong position in the sizable and growing mobile payments space.

In full, the report:

For full access to the report sign up for a free trial subscription today.

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Monday, March 29th, 2010 charts No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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