field

Field Sales Reps Seen Underrepresented In B2B Content, Message Creation

Source: http://www.marketingcharts.com/wp/topics/business-to-business/field-sales-reps-seen-underrepresented-in-b2b-content-message-creation-23863/

Just one-third of business-to-business (B2B) companies report involving field sales representatives in messaging and tool creation, according to [pdf] October 2012 findings from Corporate Visions. Marketing management personnel (75%) are the most likely to be involved, followed by product managers and sales management (60%) and marketing associates (54%), while C-level executives (27%) mostly stay uninvolved. The […]

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Thursday, October 4th, 2012 news No Comments

How Apple Can Upend Mobile Payments With The iPhone 5… (AAPL)

Source: http://www.businessinsider.com/heres-how-apple-could-upend-mobile-payments-with-the-iphone-5-2012-8

smartphone use in storesThe biggest new feature on the iPhone 5 may be a relatively under-reported one: the installation of a Near-Field Communications (NFC) chip that would allow the iPhone 5 to process mobile payments.

The Wall Street Journal recently detailed the high-level debate Apple executives are currently having over whether and how to do just that. 

In a recent report, BI Intelligence explores the state of mobile payments, explaining how NFC differs from other solutions in the market, and analyzing how Apple has a unique opportunity to own NFC and upend the mobile payments market. 

Access The Full Report By Signing Up For A Free Trial Today>>

Here’ s why Apple — and only Apple — could make NFC work: 

  • But, NFC suffers from the chicken-and-egg problem: Retailers will not add NFC receivers to their point-of-sale systems until they see an economic rationale to do so — that is, until enough consumers are paying with NFC or want to pay with NFC. Meanwhile, consumers will not see the point of using NFC until there are enough receivers for it. This is a very large network effect to overcome.
  • Apple is therefore uniquely able turn NFC into a viable payments solution: Hundreds of millions of consumers have accounts with Apple and already use them to purchase goods. That consumer power, combined with strong iPhone 5 sales, would give Apple a great shot at bringing big retailers along with their move to NFC. NFC would then have a chance to suddenly reach critical mass all at once, and Apple would be in an incredibly strong position in the sizable and growing mobile payments space.

In full, the report:

For full access to the report sign up for a free trial subscription today.

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Tuesday, August 7th, 2012 news No Comments

Source: http://gizmodo.com/5882888/new-man-in-the-browser-attack-bypasses-banks-two+factor-authentication-systems

New "Man in the Browser" Attack Bypasses Banks' Two-Factor Authentication SystemsThe banking industry often employs two-step security measures—similar to Google Authenticator—as an added layer of protection against password theft and fraud. Unfortunately, those systems have just been rendered moot by a highly-advanced hack.

The attack, know as the Man in the Browser method, works like this. Malicious code is first introduced onto the victim’s computer where it resides in the web browser. It will lay dormant until the victim visits a specific website—in this case, his bank’s secure website. Once the user attempts to log in, the malware activates and runs between the victim and the actual website. Often the malware will request that the victim enter his password or other security pass into an unauthorized field, in order to “train a new security system.” Once that happens, the attacker has full access to the account.

Luckily, the method is only a single-shot attack. That is, the attacker is only able to infiltrate the site once with the user-supplied pass code. But, once in, the attacker can hide records of money transfers, spoof balances and change payment details. “The man in the browser attack is a very focused, very specific, advanced threat, specifically focused against banking,” Daniel Brett, of malware testing lab S21sec, told the BBC.

Since this attack has shown that the two-factor system is no longer a viable defense, the banking industry may have to adopt more advanced fraud-detection methods similar to what secure credit cards. When compared to having your account silently drained, standing in line for the teller suddenly doesn’t seem like that much of a hassle. [BBC News via Technology Review]

Image: jamdesign / Shutterstock

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Tuesday, February 7th, 2012 news No Comments

Source: http://gizmodo.com/5882173/the-dominos-super-bowl-pizza-war-room-oozes-pepperoni-cheese-and-sadness

The Domino's Super Bowl Pizza War Room Oozes Pepperoni, Cheese, and SadnessOn Super Bowl Sunday, 55 IT specialists will huddle together in a dark room to keep their company’s website afloat on the biggest day of its entire year, since it’s going to be bombarded by millions of ravenous fans. But the company they work for isn’t the NFL.

It’s freaking Domino’s.

Here’s how Domino’s social media specialist explained the roles of who’s in the room to The Atlantic:

* Application owners check the initial code of our applications, making up our defensive line.
* Those watching our operating systems are our second line of defense, or “line backers”… who react to every situation on the “field.”
* Those observing the network will jump in and “cover” if anything looks dicey on a larger scale, serving as our “cornerbacks.”
* In case someone tries a “Hail Mary” play to hack into part of our system, we have our Security team there as our “safeties” – our last line of defense!

Which is about the caliber of sports metaphor you’d expect from a social media specialist. But it doesn’t make it any less cool that Dominos stuffs bunch of nerds into a room during the super bowl to make sure you get your pizza. [Dominos via The Atlantic]

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Sunday, February 5th, 2012 Uncategorized No Comments

iPhone OS is still king of the mobile web space, but Android is nipping at its heels

Source: http://www.engadget.com/2010/03/29/stats-iphone-os-is-still-king-of-the-mobile-web-space-but-andr/

AdMob serves north of 10 billion ads per month to more than 15,000 mobile websites and applications. Thus, although its data is about ad rather than page impressions, it can be taken as a pretty robust indicator of how web usage habits are developing and changing over time. Android is the big standout of its most recent figures, with Google loyalists now constituting a cool 42 percent of AdMob’s smartphone audience in the US. With the EVO 4G and Galaxy S rapidly approaching, we wouldn’t be surprised by the little green droid stealing away the US share crown, at least until Apple counters with its next slice of magical machinery. Looking at the global stage, Android has also recently skipped ahead of Symbian, with a 24 percent share versus 18 percent for the smartphone leader. Together with BlackBerry OS, Symbian is still the predominant operating system in terms of smartphone sales, but it’s interesting to see both falling behind in the field of web or application usage, which is what this metric seeks to measure. Figures from Net Applications (to be found at the TheAppleBlog link) and ArsTechnica‘s own mobile user numbers corroborate these findings.

Stats: iPhone OS is still king of the mobile web space, but Android is nipping at its heels originally appeared on Engadget on Mon! , 29 Mar 2010 10:18:00 EST. Please see our terms for use of feeds.

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Monday, March 29th, 2010 charts No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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