fifth

Facebook Now Controls Nearly One-Fifth Of U.S. Mobile Display Ad Revenue

Source: https://intelligence.businessinsider.com/welcome

Facebook has vaulted past its competitors to control 18.4 percent of U.S. mobile display ad revenues.

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Thursday, December 27th, 2012 news No Comments

Encrypting Your Hard Drive No Longer Works Against Federal Prosecution [Law]

Source: http://gizmodo.com/5878709/encrypting-your-hard-drive-no-longer-works-against-federal-prosecution

Encrypting Your Hard Drive No Longer Works Against Federal ProsecutionSometimes common “street smarts” fail you. Like when you ask the guy who’s selling you drugs if he’s a cop. Or when you encrypt your hard drive and refuse to unlock it for prosecutors while citing the self-incriminating clause of the Fifth Amendment.

A federal court judge has just ruled that being forced to decrypt one’s hard drive during prosecution does not violate the defendants’s Fifth Amendment rights. The ruling stems from a case against Ramona Fricosu, who is charged with mortgage fraud. She has refused to decrypt the contents of her hard drive arguing that doing so would require her to essentially testify against herself.

Nuh-uh, said judge Robert Blackburn, citing an earlier ruling against one Sebastien Boucher. In that case, the courts decided that, while Boucher’s encryption password was certainly protected, the information on his drive could be considered evidence in the case and was therefore not subject to the same liberties.

“I find and conclude that the Fifth Amendment is not implicated by requiring production of the unencrypted contents of the Toshiba Satellite M305 laptop computer,” Blackburn wrote in his opinion today. He also cited the All Writs Act, a 1789 statute, could be invoked as well to force Fricosu’s compliance.

Friscosu has until February 21 to comply or face contempt of court charges. Geez, it’s getting to the point that your secrets are better left on microfilm in pumpkin patches rather than on your hard drive. [CNet via The Verge]

Image – Tatiana Popova / Shutterstock


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Tuesday, January 24th, 2012 news No Comments

The problem with bad product names and what we can learn from it

Source: http://www.engadget.com/2011/11/11/editorial-the-problem-with-bad-product-names-and-what-we-can-le/

Product names generally fall into one of four different categories: good, safe, meaningless and bad. There may be better categories to group them in, but we’ll use these for the purpose of this editorial. In the first category I’d put something like Kindle, arguably one of the best new product names of the last ten years. iPhone and iPad, and their subsequent suffixed versions, are in the safe category. They’re perfectly fine names for a cellphone and a tablet, but they’re not as original or distinct as iMac or iPod were, which I’d consider good (iPod nano, shuffle and touch, on the other hand, are all safe names).

In the meaningless category are things like the MSI GT683DXR or ASUS XU6280, one of which I just made up. Some meaningless names can also be good in their simplicity — like the Nokia N9 or Nikon D3S — but they are still basically nothing more than differentiators. This is an acceptable option.

The names aren’t just bad — they’re noise.

In the bad category are the majority of smartphones released in the past few years. Rezound. Rhyme. Vivid. Epic. Sensation. Thrill. Skyrocket. Conquer. Triumph. Enlighten. Infuse. Prevail. Arrive. Can you name the company behind each phone? And those are just a few examples from this year. The names aren’t just bad — they’re noise. Some names might fall into a fifth, slightly murkier okay category, but there are certainly more phones (and, increasingly, tablets) in the bad category than any other, and I’d argue that’s a sign of a larger problem.

Continue reading Editorial: The problem with bad product names and what we can learn from it

Editorial: The problem with bad product names and what we can learn from it originally appeared on Engadget on Fri, 11 Nov 2011 12:00:00 EDT. Please see our terms for use of feeds.

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Friday, November 11th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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