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Your Instagram Data Is Now Officially Facebook Data

Source: http://gizmodo.com/5969001/your-instagram-data-is-now-officially-facebook-data

Your Instagram Data Is Now Officially Facebook Data A new Instagram privacy policy goes into effect on January 16th, 2013. The service will now be sharing your data with its new owner Facebook. Get used to it.

Basically, Instagram has updated a few of the subhead sections of its policy to reflect the fact that it is a part of Facebook now. Instagram can now share information like cookies, log files, device identifiers, location data, and usage data,with “with businesses that are legally part of the same group of companies that Instagram is part of.” According to the Instagram blog, it’s a wonderful thing for you:

Our updated privacy policy helps Instagram function more easily as part of Facebook by being able to share info between the two groups. This means we can do things like fight spam more effectively, detect system and reliability problems more quickly, and build better features for everyone by understanding how Instagram is used.

Less spam? Great! Of course, this also means that Instagram is heaping its data over with the privacy nightmare that’s Facebook. The data will definitely be used to target better advertising at you on Facebook, and to serve you advertisements on Instagram whenever that starts happening. Here is the relevant section from the new policy:

Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics) and Affiliates’ own services (including by providing you with better and more relevant experiences).

This was inevitable, but at least now it’s official. [Instagram via TechCrunch]

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Monday, December 17th, 2012 news No Comments

IBM brings the fight to counterfeiters with nano-sized authentication methods (video)

Source: http://www.engadget.com/2012/12/04/ibm-brings-the-fight-to-counterfeiters-with-nano-sized-authentic/

IBM brings the fight to counterfeiters with nanosized authentication methods

As counterfeiters continue to up their game, technology’s quest for the ultimate method of proving authenticity goes on. We’ve seen ideas at the nano level before, but IBM thinks its latest research might be so difficult to reverse engineer, that it’s impossible for forgers to reproduce. IBM scientist Dr. Heiko Wolf explains that the basic principle involves using the surface tension of water to orient nanorods on a stamp, which can then be printed onto any surface. These nanorods are so small that gravity alone isn’t enough to place the particles into predetermined patterns, such as corporate logos. IBM’s researchers have also patented a related nano-patterning method that uses fluorescent spheres that can take the color red, blue or green. These then arrange themselves in a completely random order, which is mathematically so difficult to replicate it’s known as PUF (physically uncloanable function). Both methods can be applied to a broad selection of objects, making them ideal candidates for anti-counterfeit detection for everything from diamonds to passports — all that’s needed to verify authenticity is an optical microscope. Don’t get your Picasso out of the vault just yet though, as it’s estimated that it’ll be another five years or so before the technology will find its way to market.

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Source: IBM Research

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Tuesday, December 4th, 2012 news No Comments

‘If We Published Patents, It Would Be Farcical’

Source: http://www.businessinsider.com/elon-musk-patents-2012-11

elon musk

The patent system has been getting a lot of heat lately, especially with the high-profile fight between Apple and Samsung.

Superhero entrepreneur Elon Musk just avoids patents altogether with his high-tech space venture SpaceX

You would think you’d want to protect your intellectual property when you’re building complicated things like spaceships and innovating new technologies daily.

But Musk’s decision actually makes total sense. Why is that? Musk explains in a recent interview with Chris Anderson at Wired:

We have essentially no patents in SpaceX. Our primary long-term competition is in China,” said Musk in the interview. “If we published patents, it would be farcical, because the Chinese would just use them as a recipe book.”

There are plenty of big holes in patent law — especially international patent law. And in some cases, they’re totally bypassed anyway.

Thus, Musk’s only option is to go with the trade secret route. That should end up working for a company like SpaceX, but as patent fights ramp up, something has to be done.

Please follow War Room on Twitter and Facebook.

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Friday, November 9th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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