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Mobile Internet Traffic Surpasses Desktop Traffic In Some Countries

Source: https://intelligence.businessinsider.com/welcome

Mobile traffic as a share of all Internet traffic has been increasing steadily worldwide.

We have been tracking the global figure for some time. But a look at regional and country-level data reveals that in some countries, mobile’s already the preferred Internet access device. Also, some world regions tilt more toward mobile than others. 

As of September, 12 percent of the planet’s Internet traffic came from mobile devices, and 88 percent from desktop, according to StatCounter.

The United States is not too far from the global average, with mobile at 10 percent. But in Asia, 20 percent of traffic now comes from mobile (the proportion almost doubled compared to a year before). In Africa, mobile traffic is at 14 percent.

In Europe, mobile is 7 percent of all traffic, and in South America, 4 percent.

Looking at country-level data reveals some markets in which mobile already has surpassed desktop traffic. That’s the case in India, where 53 percent of traffic comes from mobile, and in African countries like Nigeria, where mobile is 56 percent of Internet traffic.

The data also reveal some countries which register significantly below or above their region’s average. China, with 6 percent of traffic from mobile, falls considerably below Asia’s average. The United Kingdom, at 13 percent, doubles the Europe-wide average.

MobileTraffic_World

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Wednesday, October 31st, 2012 news No Comments

Pew Research finds 22 percent of adults in US own tablets, low-cost Android on the rise

Source: http://www.engadget.com/2012/10/02/pew-research-center-tablet-ownership-report/

Pew Research finds 22 percent of adults in US own tablets, lowcost Android on the rise

It shouldn’t come as much of a surprise that more Americans than ever now own tablets, but if you’d ever wanted some quantifiable data to go along with that homespun wisdom, then the Pew Research Center is glad to help. According to its latest report, 22 percent of US adults now own a tablet of some form. While the iPad remains the dominant player in the space with a 52 percent market share, this figure starkly contrasts the 81 percent share that Pew reported in 2011. As you might expect, Android tablets have made significant inroads and now account for 48 percent of the overall tablet space. Leading the Android charge is the Kindle Fire, which alone accounts for 21 percent of all tablets sold. It’s worth pointing out that Pew’s survey was conducted before the release of either the Nexus 7 or the Kindle Fire HD, which means that even the most recent information is a bit behind the curve. You’ll find a press release after the break that provides a much broader take on Pew’s latest findings in the mobile space, but those who want to go straight to the meat should hit up the source link below.

Continue reading Pew Research finds 22 percent of adults in US own tablets, low-cost Android on the rise

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Pew Research finds 22 percent of adults in US own tablets, low-cost Android on the rise originally appeared on Engadget on Tue, 02 Oct 2012 17:33:00 EDT. Please see our terms for use of feeds.

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Wednesday, October 3rd, 2012 news No Comments

How Advertisers Use Facebook To Figure Out When You’re Pregnant (FB)

Source: http://www.businessinsider.com/how-advertisers-use-facebook-to-figure-out-when-youre-pregnant-2012-9

pregnant

Facebook got taken to task by Ad Age this weekend in a report that accuses the social network of being  “purposefully vague” about how it targets users based on their likes and interests.

We told you yesterday that Facebook has more than 200 ways of tracking its users around the web.

Age says Facebook’s advertising tool applies a hashtag to terms such as “morning sickness,” “ultrasound” and “pregnancy test” and can then serve ads against them. But Facebook declined to come out and say that it uses posts made by users to identify pregnant women (or other consumers going through a life change that might require a large number of new purchases):

Facebook, for its part, said it rarely uses the content of status updates as a signal for ad targeting.

But Facebook is careful to note that it doesn’t use the content of status updates to target pregnant women.

Finally, a spokesperson told Age:

“Not all advertisers are created equally in terms of how they define privacy as opposed to how we define privacy,” he said.

Facebook’s clients, however, told Age that they can use the site to ID pregnant women.

Café Mom VP-Marketing Kristina Tipton said her team has identified a Facebook audience of more than a million women who are likely to be pregnant or may have recently been so by anonymously targeting specific keywords that show up in users’ conversations … Ms. Tipton has been told by her Facebook rep that this process includes people who have mentioned the terms in their posts as well as users who have added those terms to their profile.

T! he big s urprise in the article is when Age all but accuses Facebook of lying:

Certainly there’s a gap between what marketers say they are being told and Facebook tells a journalist on the record.

Related:

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Monday, September 10th, 2012 news No Comments

Etsy’s Community Has Already Sold More Than $500 Million This Year

Source: http://www.businessinsider.com/etsy-sales-milestone-500-million-2012-8

etsy

Etsy’s CEO Chad Dickerson recently announced a big company milestone.

Last year, the company’s community generated more than $525 million in sales. This year the community is on track to crush that number.

It’s already passed $500 million in sales.

That figure also gives you an idea of what Etsy is making. Etsy takes a 3.5% cut of every sale and 20 cents for every posted item.

Since February, Etsy’s also started processing payments for some of its shops through a program called Direct Checkout. On payments, it takes a 3% cut plus 25 cents per transaction. Since February, it’s processed $50 million in payments.

That means Etsy has generated more than $20 million this year, and the holiday season hasn’t even struck yet.

On Thursday, it announced a new gift-card program which will require Etsy shop owners to sign up for Direct Checkout, and it’s also offering free payment-processing through the end of September to encourage its use. That may hit transaction fees in the short term, but in the long term, if more Etsy shop owners adopt Direct Checkout, it will substantially increase the money Etsy makes from each sale. (Etsy says Direct Checkout benefits shop owners because customers spend more on average when the feature is enabled.)

Brooklyn-based Etsy has more than 300 employees, 800,000 active merchants and more than 40 million monthly visitors.

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Friday, August 31st, 2012 news No Comments

Facebook Is Running Out Of Time To Figure Out Its Mobile Advertising Strategy (FB)

Source: http://www.businessinsider.com/nearly-one-fifth-of-facebook-users-only-access-the-site-from-mobile-devices-2012-8

facebook iphone app

Facebook users are increasingly abandoning the desktop version of the social network in favor of the mobile version, the company revealed in its latest 10-Q filing.

About 102 million users accessed Facebook solely through mobile devices in June, a whopping 23% increase from the number who did so in March, according to a telling stat in the 10-Q filing first spotted by TechCrunch.

To put that in perspective, this means nearly a fifth of Facebook’s 543 million monthly active users now access the social network exclusively through mobile apps or a mobile browser.

This proves yet again that mobile is Facebook’s future, and it only increases the urgency for the company to figure out its mobile advertising strategy. Facebook’s mobile ads do have a click-through rate that is reportedly as much as 15 times greater than on the desktop, but as TechCrunch points out, Facebook can only place a small fraction of the ads on the mobile page that it does on the desktop page.

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Wednesday, August 1st, 2012 news No Comments

The Stealth Stimulus That Could Tip Consumer Spending

Source: http://www.businessinsider.com/citi-tax-refunds-2012-6

Bulls on the economy are constantly looking for any reason to be optimistic on the U.S. economy.

Personal consumption accounts for around 70 percent of GDP, so any help to the consumer would be welcome.

“There are many reasons to be skeptical of forecasts for a significant overall reacceleration in consumer spending in 2H,” writes Citi economist Steve Wieting.  “But there are some bright spots.”

Wieting dug up a nugget that could provide a little stimulus: tax refunds.  From his note to clients:

As Figure 12 shows, gross tax refunds have increased relative to disposable income in recent years. Tax refunds are a seasonal phenomenon, and ordinarily don’t deserve much attention. But as they have increased in amplitude, their impact may be more notable. Payments within the first quarter were particularly large and early. For the consumers relying on such payments, savings rates are low, and consumption is closely and immediately tied to cash flows.

tax refund chart

SEE ALSO: The Most Unemployed City In Every State >

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Friday, June 29th, 2012 news No Comments

Galaxy S III sales expected to total 10 million by July

Source: http://www.engadget.com/2012/06/25/samsung-galaxy-s-iii-sales/

Samsung Galaxy S III sales expected to total 10 million by July

Korea’s golden goose is on track to drop its 10 millionth Galaxy S III by July, according to Samsung mobile head Shin Jong-kyun. The expectation comes despite limited supply, fueled by a component shortage at the smartphone giant. Regardless of this notable shortcoming, Samsung has wasted no time getting its latest handset to market, and expects to deliver the 4.8-inch Galaxy to some 300 carriers in 147 countries by the end of next month, including all of the major UK carriers, along with AT&T, Sprint, T-Mobile and Verizon in the US. The sky-high figure is merely an estimate, however, so investors may want to stay tuned for the official announcement before uncorking the Dom. Full details are at the source link below.

[Thanks, Joseph]

Samsung: Galaxy S III sales expected to total 10 million by July originally appeared on Engadget on Mon, 25 Jun 2012 13:06:00 EDT. Please see our terms for use of feeds.

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Tuesday, June 26th, 2012 Uncategorized No Comments

nearly 1 billion ‘smart connected devices’ shipped last year

Source: http://www.engadget.com/2012/03/28/idc-1-billion-smart-connected-devices-shipped-2011/

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Know that gadget you’re currently using to read this article? It may be one of 916 million “smart connected devices” that shipped in 2011, with global revenue totaling some $489 billion last year. But the IDC expects that figure to jump to 1.1 billion for 2012, with a total of 1.84 billion new web-connected gadgets hitting the market in 2016. Those numbers include most devices that connect to the internet, such as tablets, smartphones and x86-compatible PCs — the latter of which now represent 36.9 percent of the market, but will slip to a 25.1-percent share in 2016. Android’s piece of the pie will grow from 29.4 percent to 31.1 percent by 2016, while iOS will make the jump from 14.6 to 17.3 percent in the same timeframe. IDC reps say that Asia will be partially responsible for increased smartphone sales, where mobile operators in China are subsidizing purchases to make devices more accessible to consumers. Do you plan to take possession of one of the 1.1 billion gadgets that IDC expects will ship this year? Jump past the break and let us know in the comments.

Continue reading IDC: nearly 1 billion ‘smart connected devices’ shipped last year

IDC: nearly 1 billion ‘smart connected devices’ shipped last year originally appeared on Engadget on Wed, 28 Mar 2012 16:02:00 EDT. Please see our terms for use of fee! ds.< /p>

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Wednesday, March 28th, 2012 Uncategorized No Comments

There Is No Difference in Usage Between Unlimited Data Plans and Tiered Data Plans [Data]

Source: http://gizmodo.com/5887786/study-there-is-no-difference-in-usage-between-unlimited-data-plans-and-tiered-data-plans

Study: There Is No Difference in Usage Between Unlimited Data Plans and Tiered Data PlansHey Carriers. We need to talk. You know how you said you were going to start throttling high data usage users in hopes to preserve bandwidth? That’s bullshit, apparently. It’s only because you want to get us onto tiered data plans so you can charge us overages. With hate, everyone.

Seriously. Validas, an analytics firm, analyzed 50,000 cellphone bills from AT&T and Verizon to see if throttling was a necessary evil to conserve bandwidth. However, the numbers point to no. Instead, Validas guesstimates that it’s because carriers would rather have us on tiered data plans for the overage fees. According to Validas:

“When we look at the top 5% of data users, there is virtually no difference in data consumption between those on unlimited and those on tiered plans — and yet the unlimited consumers are the ones at risk of getting their service turned off. So it’s curious that anyone would think the throttling here represents a serious effort at alleviating network bandwidth issues. After all, Sprint does seemingly fine maintaining non-throttled unlimited data for its customers.”

The point being, throttling the Top 5% of unlimited data users seems to be unnecessary because the Top 5% are using the same amount of data on their tiered plans anyway. Go figure, carriers trying to squeeze a dime out of a nickel. [BGR]

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Friday, February 24th, 2012 Uncategorized No Comments

ComScore report finds drastic shift from web-based to mobile email among younger users in past year

Source: http://www.engadget.com/2012/02/11/comscore-report-finds-drastic-shift-from-web-based-to-mobile-ema/

ComScore released its annual US Digital Future in Focus report this week, offering a year-end wrap of many of the trends its tracked throughout the past year and a look towards the next. One of the more telling stats concerns email use among those in their teens and twenties. According to the report, web-based email use among 12-17 year olds dropped 31 percent in the past year, while use among those 18 to 24 saw an even bigger drop of 34 percent. Some of that can no doubt be attributed to Facebook and other email alternatives, but a big factor is the growth of email use on mobile devices; both of those age groups saw double-digit growth in that respect, with mobile email use jumping 32 percent among 18 to 24 year olds.

In terms of sheer growth in the past couple of years, though, there’s not much that matches the trajectory of tablets (obviously aided by one in particular). ComScore notes that that US tablet sales over the past two years have topped 40 million, a figure that it took smartphones as a category a full seven years to reach. Another area that saw some considerable growth in 2011 is digital downloads and subscriptions (including e-books), which jumped 26 percent compared to the previous year, leading all other areas of e-commerce. The full report and some videos of the highlights can be found at the source link below.

Continue reading ComScore report finds drastic shift from web-based to mobile email among younger users in past year

ComScore r! eport fi nds drastic shift from web-based to mobile email among younger users in past year originally appeared on Engadget on Sat, 11 Feb 2012 13:12:00 EDT. Please see our terms for use of feeds.

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Sunday, February 12th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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