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Mobile Internet Traffic Surpasses Desktop Traffic In Some Countries
Source: https://intelligence.businessinsider.com/welcome
Mobile traffic as a share of all Internet traffic has been increasing steadily worldwide.
We have been tracking the global figure for some time. But a look at regional and country-level data reveals that in some countries, mobile’s already the preferred Internet access device. Also, some world regions tilt more toward mobile than others.
As of September, 12 percent of the planet’s Internet traffic came from mobile devices, and 88 percent from desktop, according to StatCounter.
The United States is not too far from the global average, with mobile at 10 percent. But in Asia, 20 percent of traffic now comes from mobile (the proportion almost doubled compared to a year before). In Africa, mobile traffic is at 14 percent.
In Europe, mobile is 7 percent of all traffic, and in South America, 4 percent.
Looking at country-level data reveals some markets in which mobile already has surpassed desktop traffic. That’s the case in India, where 53 percent of traffic comes from mobile, and in African countries like Nigeria, where mobile is 56 percent of Internet traffic.
The data also reveal some countries which register significantly below or above their region’s average. China, with 6 percent of traffic from mobile, falls considerably below Asia’s average. The United Kingdom, at 13 percent, doubles the Europe-wide average.
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Pew Research finds 22 percent of adults in US own tablets, low-cost Android on the rise
Source: http://www.engadget.com/2012/10/02/pew-research-center-tablet-ownership-report/
It shouldn’t come as much of a surprise that more Americans than ever now own tablets, but if you’d ever wanted some quantifiable data to go along with that homespun wisdom, then the Pew Research Center is glad to help. According to its latest report, 22 percent of US adults now own a tablet of some form. While the iPad remains the dominant player in the space with a 52 percent market share, this figure starkly contrasts the 81 percent share that Pew reported in 2011. As you might expect, Android tablets have made significant inroads and now account for 48 percent of the overall tablet space. Leading the Android charge is the Kindle Fire, which alone accounts for 21 percent of all tablets sold. It’s worth pointing out that Pew’s survey was conducted before the release of either the Nexus 7 or the Kindle Fire HD, which means that even the most recent information is a bit behind the curve. You’ll find a press release after the break that provides a much broader take on Pew’s latest findings in the mobile space, but those who want to go straight to the meat should hit up the source link below.
File! d under: Tablets, Mobile, Apple, Amazon
Pew Research finds 22 percent of adults in US own tablets, low-cost Android on the rise originally appeared on Engadget on Tue, 02 Oct 2012 17:33:00 EDT. Please see our terms for use of feeds.
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How Advertisers Use Facebook To Figure Out When You’re Pregnant (FB)
Source: http://www.businessinsider.com/how-advertisers-use-facebook-to-figure-out-when-youre-pregnant-2012-9
Facebook got taken to task by Ad Age this weekend in a report that accuses the social network of being “purposefully vague” about how it targets users based on their likes and interests.
We told you yesterday that Facebook has more than 200 ways of tracking its users around the web.
Age says Facebook’s advertising tool applies a hashtag to terms such as “morning sickness,” “ultrasound” and “pregnancy test” and can then serve ads against them. But Facebook declined to come out and say that it uses posts made by users to identify pregnant women (or other consumers going through a life change that might require a large number of new purchases):
Facebook, for its part, said it rarely uses the content of status updates as a signal for ad targeting.
But Facebook is careful to note that it doesn’t use the content of status updates to target pregnant women.
Finally, a spokesperson told Age:
“Not all advertisers are created equally in terms of how they define privacy as opposed to how we define privacy,” he said.
Facebook’s clients, however, told Age that they can use the site to ID pregnant women.
Café Mom VP-Marketing Kristina Tipton said her team has identified a Facebook audience of more than a million women who are likely to be pregnant or may have recently been so by anonymously targeting specific keywords that show up in users’ conversations … Ms. Tipton has been told by her Facebook rep that this process includes people who have mentioned the terms in their posts as well as users who have added those terms to their profile.
T! he big s urprise in the article is when Age all but accuses Facebook of lying:
Certainly there’s a gap between what marketers say they are being told and Facebook tells a journalist on the record.
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nearly 1 billion ‘smart connected devices’ shipped last year
Source: http://www.engadget.com/2012/03/28/idc-1-billion-smart-connected-devices-shipped-2011/
Know that gadget you’re currently using to read this article? It may be one of 916 million “smart connected devices” that shipped in 2011, with global revenue totaling some $489 billion last year. But the IDC expects that figure to jump to 1.1 billion for 2012, with a total of 1.84 billion new web-connected gadgets hitting the market in 2016. Those numbers include most devices that connect to the internet, such as tablets, smartphones and x86-compatible PCs — the latter of which now represent 36.9 percent of the market, but will slip to a 25.1-percent share in 2016. Android’s piece of the pie will grow from 29.4 percent to 31.1 percent by 2016, while iOS will make the jump from 14.6 to 17.3 percent in the same timeframe. IDC reps say that Asia will be partially responsible for increased smartphone sales, where mobile operators in China are subsidizing purchases to make devices more accessible to consumers. Do you plan to take possession of one of the 1.1 billion gadgets that IDC expects will ship this year? Jump past the break and let us know in the comments.
Continue reading IDC: nearly 1 billion ‘smart connected devices’ shipped last year
IDC: nearly 1 billion ‘smart connected devices’ shipped last year originally appeared on Engadget on Wed, 28 Mar 2012 16:02:00 EDT. Please see our terms for use of fee! ds.< /p>
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There Is No Difference in Usage Between Unlimited Data Plans and Tiered Data Plans [Data]
![medium There Is No Difference in Usage Between Unlimited Data Plans and Tiered Data Plans [Data]](http://img.gawkerassets.com/img/17eeyl0lo9t9ajpg/original.jpg "Study: There Is No Difference in Usage Between Unlimited Data Plans and Tiered Data Plans")
Hey Carriers. We need to talk. You know how you said you were going to start throttling high data usage users in hopes to preserve bandwidth? That’s bullshit, apparently. It’s only because you want to get us onto tiered data plans so you can charge us overages. With hate, everyone.
Seriously. Validas, an analytics firm, analyzed 50,000 cellphone bills from AT&T and Verizon to see if throttling was a necessary evil to conserve bandwidth. However, the numbers point to no. Instead, Validas guesstimates that it’s because carriers would rather have us on tiered data plans for the overage fees. According to Validas:
“When we look at the top 5% of data users, there is virtually no difference in data consumption between those on unlimited and those on tiered plans — and yet the unlimited consumers are the ones at risk of getting their service turned off. So it’s curious that anyone would think the throttling here represents a serious effort at alleviating network bandwidth issues. After all, Sprint does seemingly fine maintaining non-throttled unlimited data for its customers.”
The point being, throttling the Top 5% of unlimited data users seems to be unnecessary because the Top 5% are using the same amount of data on their tiered plans anyway. Go figure, carriers trying to squeeze a dime out of a nickel. [BGR]
ComScore report finds drastic shift from web-based to mobile email among younger users in past year
Source: http://www.engadget.com/2012/02/11/comscore-report-finds-drastic-shift-from-web-based-to-mobile-ema/
In terms of sheer growth in the past couple of years, though, there’s not much that matches the trajectory of tablets (obviously aided by one in particular). ComScore notes that that US tablet sales over the past two years have topped 40 million, a figure that it took smartphones as a category a full seven years to reach. Another area that saw some considerable growth in 2011 is digital downloads and subscriptions (including e-books), which jumped 26 percent compared to the previous year, leading all other areas of e-commerce. The full report and some videos of the highlights can be found at the source link below.
ComScore r! eport fi nds drastic shift from web-based to mobile email among younger users in past year originally appeared on Engadget on Sat, 11 Feb 2012 13:12:00 EDT. Please see our terms for use of feeds.
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