drag2share: The iPhone 5S Is By Far The Fastest Smartphone In The World, Smoking Samsung’s S4 (AAPL, GOOG)


Apple’s iPhone 5S is seriously fast.

After the fingerprint scanning Touch ID, and the new camera, the speed of the 5S is the thing that is sticking out about the phone in reviews.

But how fast is fast?

Anand Lal Shimpi did some thorough testing of the 5S versus other smartphones, and even some tablets.

His results confirm that the iPhone is the fastest phone on the market by a long-shot.

Here’s the results of the SunSpider test, which is a fairly standard test companies try to optimize results for.

Head over to Shimpi’s site for more. He tested the 5S against four different benchmarks, and in each case the 5S was the clear winner >

iPhone 5S speed test

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Wednesday, September 18th, 2013 news No Comments

The Tracking Solutions That Could Lead An Explosion In Mobile Marketing


The effectiveness of any advertising campaign rests on a brand’s ability to effectively deliver their message to a target audience.

As advertisers look to follow consumers across screen, brands need to know how and on what devices target audiences are consuming content. They need to track and measure a single individual’s responses to ads across multiple screens and attribute any results — such as conversions — to the appropriate ad placement.

The technical hurdles are formidable.

In a recent report from BI Intelligence, we take stock of cross-screen marketing, digging into the measurement and analytics problem, and offer a side-by-side comparison of the different mobile tracking technologies. We also analyze how audiences are becoming increasingly screen agnostic and examine how cross-screen advertising can be made effective.

Access the Full Report By Signing Up For A Free Trial Today >>>

Below are some of the leading mobile tracking solutions (click to expand):

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Cookies enable advertisers and publishers to track user activity as they move across the desktop Internet and target them with relevant ads, but they are the most contested area of cross-screen tracking and don’t migrate to model. Algorithmic models can be used in conjunction with cookies, or without them. Powerful algorithms might profile specific users based solely on their actions and digital profile as they move across certain apps or mobile website, and give them with a unique device fingerprint on the server side. However, since the method is statistical, it can make errors. The various Mobile device ID schemes create a device-specific number that will identify your phone wherever i! t goes, across apps, mobile browsers, etc.

It’s clear that intermediaries and solutions providers are in a race to provide the technical solutions that will allow marketers to integrate mobile seamlessly into cross-screen campaigns and properly attribute the results achieved. As these solutions develop and improve, they will fuel the already rapid growth of cross-screen marketing.

For full access to the report Why Cross Screen Marketing Will Be A Game-Changer For The Mobile Industry, sign up for a free trial subscription today. 


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Tuesday, June 12th, 2012 news No Comments

Dell Vostro line gets Ivy Bridge CPUs, optional 4G LTE


Dell Vostro line gets Ivy Bridge CPUs, optional 4G LTE

Dell’s Vostro line of entry-level business notebooks is next up to receive the good ‘ol Ivy Bridge update. Today the company is announcing the Vostro 3360, 3460 and 3560 laptops, in 13-inch, 14-inch and 15-inch sizes, respectively. All models will be configurable with either second- (Core i3) or third-gen (Core i5 or Core i7) Intel CPUs along with several graphics options and up to 8GB of RAM. And let’s not forget those business features: fingerprint readers, file and folder encryption and security software are available on all three models. The Vostro 3360 and 3460 will also offer optional 4G LTE mobile broadband.

Getting more specific, the $649 Vostro 3360 measures 0.76 inches thick, weighs 3.67 pounds and comes standard with a 320GB hard drive spinning at 7,200RPM (a 750GB configuration and an optional 32GB SSD are also available). Starting at $599, the 4.92-pound Vostro 3460 comes with the same processor options and is available with NVIDIA GeForce GT 630M graphics and up to a 7,200RPM, 750GB hard drive coupled with a 32GB SSD. Unlike the 3360, the 14-incher comes with a backlit keyboard and includes an optical drive. Lastly, there’s the 15-inch, 5.75-pound Vostro 3560, which can be configured with AMD Radeon HD 7670M graphics and a 1920 x 1080 display (you get the same storage options as the 3460, along with the same backlit keyboard and optical drive). The Vostro 3560 is currently on sale for $599 on Dell’s website, while the 3360 and 3460 will be available on June 21st. Head past the break for more photos and the full press release.

Continue reading Dell Vostro line gets Ivy Bridge CPUs, optional 4G LTE

Dell Vostro line gets Ivy Bridge CPUs, optional 4G LTE originally appeared on Engadget on Tue, 12 Jun 2012 09:00:00 EDT. Please see our terms for use of feeds.

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Tuesday, June 12th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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