Firefox

Flipboard brings magazines to the web, launches ‘Big Ideas’

Source: http://www.engadget.com/2013/07/23/flipboard-brings-magazines-to-the-web-launches-big-ideas/

Flipboard brings magazines to the web, launches 'Big Ideas'

By now you’re probably familiar with user-created magazines on Flipboard, a feature that was introduced for iOS back in March and added to Android in May. Starting today, you’ll be able to enjoy Flipboard magazines on the web, including access to the By Our Readers section. This web edition even lets users with Flipboard accounts subscribe to magazines and “flip” stories right from within the browser. While the mobile app is still the best way to fully experience Flipboard, the web edition supports Chrome, Firefox, Safari and IE9+ in eleven languages. Moreover, the company is introducing “Big Ideas”, a new category in the Flipboard Content Guide which “celebrates innovative ideas, great speeches, industry thought leaders and inspirational organizations.” Take a look the gallery below and find the PR after the break.

Gallery: Flipboard magazines on the web

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Source: Flipboard Community

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Tuesday, July 23rd, 2013 news No Comments

The Man Who Turned Off Cookies In Firefox Just Doesn’t Care If It Hurts Advertisers

Source: http://www.businessinsider.com/jonathan-mayer-and-cookies-in-firefox-2013-5

Jonathan Mayer / Twitter

Jonathan Mayer is the man who turned off third-party cookies in upcoming versions of Firefox. (Cookies are the little bits of code that web sites drop onto your browser as you surf so that advertisers can target you with ads.)

He just told AdExchanger that he no longer cares what advertisers think about privacy and cookies, because they’ve lost that debate.

His Twitter account has been a brutal stream of sarcasm about advertisers who want a solution that leaves cookies in place.

Mayer’s move has angered advertisers, who were in the midst of negotiations for an industry-wide standard on tracking cookies when it happened. Advertisers want the cookies left on by default, with an option for users to turn them off if they want more privacy. The Firefox move keeps them off by default, and users must choose to turn them on.

Safari and Microsoft have similar no-cookies policies. Without Firefox, virtually all the major browsers would come in default anti-tracking positions — and that’s a huge threat to advertisers whose ads pay for much of the web we see every day.

Mayer! told Ad Exchanger he doesn’t care. He says advertisers have lost the negotiations already:

The leverage used to be on the advertising industry’s side, but it has become clear by virtue of the technologies at the browsers’ disposal that the leverage is now on the consumer’s side.

The advertising side would be expected to reevaluate their hardline “We’re not going to negotiate” stance and rethink their strategy. Unfortunately, that hasn’t happened. So I’m not too optimistic on negotiated terms for Do Not Track, but I’m increasingly optimistic that by virtue of the browsers’ efforts, consumers will get the choices they want.

His Twitter has been equally dismissive:

Jonathan Mayer / Twitter

And again:

Jonathan Mayer

The DAA is the Digital Advertising Alliance, which wants cookies on by default:

Jonathan Mayer / Twitter

 

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Wednesday, May 8th, 2013 news No Comments

10 valuable Google Analytics custom reports

Source: http://econsultancy.com/us/blog/62271-10-valuable-google-analytics-custom-reports-2

Track the effect of (not provided)

Google’s decision to encrypt search referral data means that many sites now have a lot less to work with when tracking SEO keywords, and Econsultancy is no different.

In fact, as with other IT and tech related sites, we have been hit harder than others, to the extent that more than 40% of our organic search referrals are (not provided).

The rise of (not provided) on Econsultancy.

With this encryption spreading to Firefox and iOS6, this trend is set to continue.

Thanks to Avinash Kaushik’s custom report, you can moan about the impact to other marketers, backed up by accurate data.

Google https Change Impact

Time of day report

This one comes from Dan Barker, who answered my Twitter question about tracking posts by publish time with a fully formed custom report, thus saving me loads of time.

Using this you can see which days of the week are most popular, and use the data to experiment with your publishing schedule:

 

GA time of day report

Time of day report for ecommerce

This one also comes from Dan Barker, and does much the same as the previous custom report, but is aimed at ecommerce sites.

It shows transaction metrics on top of the traffic stats by time of day and day of week.

 

Time and ecommerce report

Better AdWords

This report was suggested by Brian Clifton in the Google+ discussion on this post. I’ve added this to replace the Google Images traffic report, which doesn’t work.

This  combines Adwords acquisition data with revenue data under one roof, and saves you going back and forth between different reports.

 

Better Adwords report

Keyword analysis

This report looks at your most popular keywords (minus the ones that Google isn’t telling you about) and shows visitor metrics, conversion rates, goal completions and page load time.

Other tabs also show engagement and revenue metrics.

Keyword analysis report

Keyword analysis report

Non-branded keywords

This report strips out the branded keywords and shows visits, goal completions and revenue.

You’ll need to go in and edit the report to exclude your own branded keywords. In this case, I’ve excluded ‘econsultancy’ but I should also remove the various spellings and hyphenated versions:

 

Non-branded keyword report

Browser report

This report shows how different browsers are working for your site in terms of visits, revenue, bounce rates and purchases.

It’s also a good way of picking up potential problems. If bounce rates are especially high for one kind of browser there may be an issue with the way your site looks in Internet Explorer, Safari etc.

 

Browser report

Should I go mobile?

This one is from Lens 10, and aims to answer the question above.

You can judge from metrics such as pages per visit and goal completion rate and decide whether a mobile site is ready. The answer is very probably yes for most sites.

 

Should I go mobile? report

Referring sites report

Thanks to Anna Lewis from Koozai for this one, which shows referring sites alongside goal completions and conversion rates.

 

Referring sites report

Link analysis report

This one, from SEObook, helps you to see which of your inbound links are sending the most valuable traffic, showing visits, goal completions and more.

 

Link analysis report

Do you have any other useful custom reports to share? Please let us know below…

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Thursday, March 7th, 2013 news No Comments

Firefox nightlies now support AAC, MP3 and H.264 by default in Windows

Source: http://www.engadget.com/2013/02/07/firefox-nightlies-now-support-aac-mp3-and-h-264-by-default/

Firefox nightlies now support AAC, MP3 and H264 by default in Windows

Mozilla hasn’t been the most eager supporter of commercialized media formats; it flipped the H.264 switch in Firefox’s HTML5 support last year only when it was clear WebM wasn’t taking off. Still, those who regularly test the company’s latest work will be glad to hear that support for AAC, MP3 and H.264-based MP4 is now enabled by default in Firefox nightly builds. Provided you’re using Windows 7 or newer, it’s no longer necessary to change settings to play relatively common HTML5 audio and video formats. Web users wanting the extra support in a finished version of the browser will need to wait for a completed Firefox 22, which is expected to launch in late June; risk takers just need to check out the source links.

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Source: Thundering Herd, Mozilla

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Thursday, February 7th, 2013 news No Comments

Google Chrome Now Has A Third Of The Browser Market Worldwide (GOOG)

Source: http://www.businessinsider.com/google-chrome-now-has-a-third-of-the-browser-market-worldwide-2012-8

Google Chrome lead in the browser market continues to grow.

Chrome accounted for 33.8% of the global browser market in July, an increase of more than ten percentage points from the year before, according to the latest data from StatCounter. Internet Explorer, the second most popular browser, had 32% of the market.

Google’s browser first passed Internet Explorer for a full week back in May and then took the top spot for the entire month of June.

While Chrome’s share of the market has been increasing, Internet Explorer and Firefox have been on the decline. Apple’s Safari browser has remained relatively stagnant at about 7% market share.Google Chrome Market Share

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Monday, August 6th, 2012 news No Comments

Google Chrome Just Passed Internet Explorer To Become The World’s Most Popular Web Browser

Source: http://www.businessinsider.com/google-overtakes-internet-explorer-as-most-popular-browser-2012-5

Eric Schmidt at Chrome intro

After months of chipping away at its lead, Google Chrome has finally overtaken Internet Explorer to become most popular web browser worldwide.

Chrome’s share of the market rose to 32.8% in the week ending May 20, while Internet Explorer’s share of the market dropped to 31.9%, according to new data from StatCounter, via TheNextWeb. This marks the first full week that Chrome has beaten Explorer.

Google’s browser had previously topped Explorer for a single day back in March.

Mozilla’s Firefox is the third most popular browser with just more than a 25% of the market.

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Monday, May 21st, 2012 news No Comments

Google Chrome Just Passed Internet Explorer To Become The World’s Most Popular Web Browser

Source: http://www.businessinsider.com/google-overtakes-internet-explorer-as-most-popular-browser-2012-5

Eric Schmidt at Chrome intro

After months of chipping away at its lead, Google Chrome has finally overtaken Internet Explorer to become most popular web browser worldwide.

Chrome’s share of the market rose to 32.8% in the week ending May 20, while Internet Explorer’s share of the market dropped to 31.9%, according to new data from StatCounter, via TheNextWeb. This marks the first full week that Chrome has beaten Explorer.

Google’s browser had previously topped Explorer for a single day back in March.

Mozilla’s Firefox is the third most popular browser with just more than a 25% of the market.

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Monday, May 21st, 2012 news No Comments

Huge Company Bans Internal Email, Switches Totally To Facebook-Type-Stuff And Instant Messaging

Source: http://www.businessinsider.com/company-bans-email-2011-12


In case big email providers like Microsoft, Google, and Yahoo hadn’t already been scared stiff by recent online communication trends, this news should wake them up.

A huge French company has just banned the use of email within the company. Instead, having concluded that the vast majority of email is just time-wasting noise, it is switching all employees to a Facebook-like interface and instant messaging.

The company is Atos.  Susanna Kim of ABC reports:

CEO Thierry Breton of the French information technology company said only 10 percent of the 200 messages employees receive per day are useful and 18 percent is spam.  That’s why he hopes the company can eradicate internal emails in 18 months, forcing the company’s 74,000 employees to communicate with each other via instant messaging and a Facebook-style interface.

Caroline Crouch, a spokeswoman for the company, told ABC News the goal is focused on internal emails rather than external emails with clients and partners. Atos has already reduced the number of internal emails by 20 percent in six months.

When asked how employees have responded to the policy, Crouch told ABC News the overall response “has been positive with strong take up of alternative tools.”

Breton, Atos’s CEO, says he hasn’t sent an email in three years. (And he’s obviously managed to keep his job.)

This trend at the corporate level mirrors email trends among young people–the future workforce. As the chart below shows, the use of web-based email by the younger crowd is plummeting, as these folks communicate via Facebook, IM, and texting instead.

Email is still an extremely convenient way to communicate, so it’s not likely to go anywhere. But there’s no question that email is losing share of digital communications, including in the workplace. And that’s not good for companies that depend on it for their livelihoods.

chart of the day, web-based email use by age year over year, nov. 18, 2011

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See Also:




drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Sunday, December 4th, 2011 news No Comments

A Look at Smartphone Search

Source: http://blog.compete.com/2011/10/21/picking-blackberries-online-a-look-at-smartphone-search/

Lasse Kristensen/Shutterstock

I once owned a Blackberry.  I liked BBM, that blinking red light and being able to tell everyone that my messages were “encrypted.” That was until I owned an iPhone. Now we have all heard the debate, Mac or PC, iPhone or Blackberry, Firefox or Internet Explorer… everyone has their reasons and I have mine.

Each phone has their unique features, but no matter which device is actually better, people are continuing to buy Smartphones.

Looking on compete.com I searched the keyword “smartphone”. My search showed that the top 25 search referrals are:

Sites referred to by smartphone from 07/19/2011 – 10/17/2011 Industry Category Volume Paid Share Natural Share Avg. Site Referrals
11 wikipedia.org Dictionary/Thesaurus/Encyclopedia 1.46% 0.00% 100.00% 198,529,152
12 facebook.com Personal Networking 1.44% 0.00% 100.00% 525,556,662
13 toptenreviews.com Mass Merchant and Department Store 1.37% 0.00% 100.00% 873,586
14 blackberry.com OEMs 1.32% 28.75% 71.25% 889,982
15 youtube.com Videos 1.13% 245,958,844
16 wirefly.com Wireless Agent 1.12% 100.00% 0.00% 679,820
17 walmart.com Mass Merchant and Department Store 1.09% 16,755,011
18 zdnet.com Technology 1.08% 0.00% 100.00% 573,968
19 samsung.com OEMs 1.08% 1,247,624
20 apple.com Electronics 0.88% 100.00% 0.00% 11,020,105

Looking at the top 25 search referrals we find that Blackberry.com sees more visitors searching for smartphones, than Apple.com does. Apple.com has 100% paid search referrals for the keyword “smartphone” and Blackberry.com has 28.75% paid search referrals.

Looking at Average Site Referrals we see that Apple.com sees approximately 11 thousand site referrals and Blackberry.com sees approximately 900 thousand.

With such a large number of people searching for smartphones, the competition is as fierce as ever.

Looking at Average Stay and Pages/Visit for Apple.com we can see that people stay on the site for about 6 minutes and look at about 5 pages.

Looking at Average Stay and Pages/Visit for Blackberry.com we can see that the average stay is higher at about 8 minutes and look at about 7 pages.

Are people spending more time on Blackberry.com because there are more options? Do people know what product they want when visiting apple.com spending less time?

While I love my iPhone and have retired my Blackberry, Smartphones are the smartest option for people who want to be connected wherever they are.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Friday, October 28th, 2011 news No Comments

More and more tools to block ads and other “distractions”

As more and more users adopt tools to de-clutter web pages and remove all distractions (such as ads) the effectiveness of display ads will continue to decline, despite innovations and advancements in targeting technologies.

Source: http://lifehacker.com/5568752/add-safari-reader+like-powers-to-firefox-and-chrome

Add Safari Reader-Like Powers to Firefox and ChromeThe Safari 5 feature that’s caught the web’s attention is the Reader button, which strips down articles and blog posts into an ad-free, highly readable format. Two add-ons for Firefox and Chrome do a good job of recreating that convenience.

Add Safari Reader-Like Powers to Firefox and ChromeIf you missed our round-up of what’s new in Safari 5, the short explanation of Reader is that, while many bookmarklets have come along to offer a simplified, less-cluttered reading experience, Safari is the first major browser to go ahead and offer that kind of feature by default, as an address bar button. If you’re a fan of bookmarklets, and your bookmarks aren’t too cluttered to lose them in, we recommend the tools from arc90’s Readability, the Instapaper Text bookmarklet, and the Readable app for highly customized formatting.

But maybe you want your Firefox or Chrome rig to offer that kind of button-click functionality. You’re in luck. First off, here’s the Top 10 feature we’ll try our reading tools out on—click the image for a larger view:

Add Safari Reader-Like Powers to Firefox and Chrome

Now here are two add-ons for Firefox and Chrome, and a look at how they do at getting all minimalist with the text and pics. Click any of the images below, too, for a larger view

Readability (Firefox)

Add Safari Reader-Like Powers to Firefox and Chrome
Baris Derin rolled the Readability bookmarklet into a full-fledged add-on for Firefox, but also added in a pretty neat auto-scrolling feature for the true lean-back-and-read experience. Readability tends to keep more of the text and formatting in and around the page, but strips out all the marketing and navigation material. It places an “R” button in the lower-right status area of Firefox, which isn’t the most convenient spot for our use, but some may prefer having it hidden away until needed. Notice the transparent icons, too, that provide printing, email, and refresh functions for live-updating posts.

iReader (Chrome)

Add Safari Reader-Like Powers to Firefox and ChromeMhd Hejazi’s iReader is directly inspired by Safari’s Reader function, offering the same kind of pop-out white box that darkens the rest of the page, a button right in the address bar, and very, very minimal decoration—as you can see, it pared down our Top 10 feature quite a bit. There are also keyboard shortcuts for Windows and Mac to activate iReader, and options to change the background opacity, font and formatting, and add a “Send with Gmail” link to your articles. Neat stuff.


Both add-ons are free downloads. Know of another reading/simplifying extension that gets the job done? Tell us about it in the comments. Thanks to emmikkelsen for the inspiration!

Readability [Add-ons for Firefox]
iReader [Google Chrome extension gallery]

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Monday, June 21st, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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