firm

Source: http://gizmodo.com/5948408/the-iphone-5-really-costs-1800

The iPhone 5 Really Costs You $1800Though you may think the iPhone 5 only costs $200, you’re forgetting about the contract that’s tied to it. Yep, that fatty two-year, soul-selling new contract you get when you buy a new iPhone. That’s the real cost of the iPhone 5 and it can get quite expensive.

And to be completely fair, $1800 is actually a low-end estimate. That just so happens to include the cheapest plan on AT&T, which gives you no free text messages and a laughable amount of data. If we’re being honest, you’re going to need a lot more. Anywhere from $200 more if you’re on AT&T to a couple thousand dollars more if you’re on Verizon. Over the lifetime of the iPhone 5’s contract, you’ll spend anywhere from $1800 to $4800. That’s a good chunk of change.

Marketing firm Avalaunch put together all the data and made the snazzy infographic below. It’s a pretty solid estimate of how much the iPhone 5 will cost you over two years (to be fair, most smartphones cost around this price too).

The iPhone 5 Really Costs You $1800

[Avalaunch via Mashable]

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Wednesday, October 3rd, 2012 Uncategorized No Comments

Here’s How Much Online Ad Spending Will Increase This Year

Source: http://www.businessinsider.com/online-ad-spending-will-increase-18-in-2012-2012-6

It’s not just mobile ad spending that’s increasing, online advertising is increasing at a fairly impressive rate. According to internet research firm ComScore, online ad spending increased to just over $30 billion in the U.S. last year, a 20.2% increase.

For 2012, domestic ad spending is expected to surpass $35 billion, a 17.6% increase.

U.S. Online Ad Spending 2012 comScore

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ComScore: Mobile Will Force Desktop Into Its Twilight In 2014

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Thursday, June 14th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5904552/biotech-company-blamed-for-bee-collapse-buys-leading-bee-research-firm

Biotech Company Blamed for Bee Collapse Buys Leading Bee Research FirmMonsanto, the biotech company whose proprietary genetically modified corn has been fingered as the possible culprit in the collapse of the bee population, has gone ahead and purchased Beelogics, a research firm committed to “restoring bee health and protecting the future of insect pollination.”

How very, very convenient. It’ll be much easier to keep the blame off them, now that Monsanto owns its enemy. [GlobalResearch - Image via SimonG/Shutterstock]

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Tuesday, April 24th, 2012 Uncategorized No Comments

An Enormous Pharmaceutical Firm Is Taking Legal Action To Make UK Hospitals Use A $1000 Drug Over A $97 One

Source: http://www.businessinsider.com/novartis-uk-macular-degeneration-lucentis-avastin-2012-4

novartis

LONDON (AP) — Drug maker Novartis says it is taking legal action in Britain to make hospitals use an eye drug that costs 700 pounds ($1,130) per shot instead of a cheaper one that costs 60 pounds ($97).

According to the U.K.’s health watchdog, Lucentis is the only drug recommended to treat the eye problem, macular degeneration.

However, the much cheaper Avastin, a cancer drug, is widely prescribed for macular degeneration, though it is not officially approved. Last year, four hospitals in southern England decided they would pay for Avastin when it was prescribed by a doctor.

Both drugs are made by Novartis.

In a statement Tuesday, Novartis said it was demanding a judicial review to make the hospitals use Lucentis rather than Avastin.

Patient groups called for an independent appraisal to determine which drug should be used.

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Tuesday, April 24th, 2012 news No Comments

Intel Creates $100 Million Fund To Make Your Car Smarter (INTC)

Source: http://www.businessinsider.com/intel-creates-100-million-fund-to-make-your-car-smarter-2012-2

 

Ferrari F12berlinetta CarIntel Capital announced today a $100 million fund devoted to cars.

So what’s a chip company doing betting on technology in cars?

Intel estimates that by 2014, cars will be one of the top three fastest-growing markets for connected devices and Internet content. That eventually gives Intel an opportunity to put more of its chips in a whole new place: cars.

As an Intel manager put it in the press release announcing the fund: “The car is the ultimate mobile device.”

The Intel Capital Connected Car Fund will invest in technologies such as advanced driver assistance systems, speech recognition, gesture recognition, and eye tracking.

But there’s no mention of self-driving cars just yet. That is all Google for now.

 

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Wednesday, February 29th, 2012 news No Comments

There Is No Difference in Usage Between Unlimited Data Plans and Tiered Data Plans [Data]

Source: http://gizmodo.com/5887786/study-there-is-no-difference-in-usage-between-unlimited-data-plans-and-tiered-data-plans

Study: There Is No Difference in Usage Between Unlimited Data Plans and Tiered Data PlansHey Carriers. We need to talk. You know how you said you were going to start throttling high data usage users in hopes to preserve bandwidth? That’s bullshit, apparently. It’s only because you want to get us onto tiered data plans so you can charge us overages. With hate, everyone.

Seriously. Validas, an analytics firm, analyzed 50,000 cellphone bills from AT&T and Verizon to see if throttling was a necessary evil to conserve bandwidth. However, the numbers point to no. Instead, Validas guesstimates that it’s because carriers would rather have us on tiered data plans for the overage fees. According to Validas:

“When we look at the top 5% of data users, there is virtually no difference in data consumption between those on unlimited and those on tiered plans — and yet the unlimited consumers are the ones at risk of getting their service turned off. So it’s curious that anyone would think the throttling here represents a serious effort at alleviating network bandwidth issues. After all, Sprint does seemingly fine maintaining non-throttled unlimited data for its customers.”

The point being, throttling the Top 5% of unlimited data users seems to be unnecessary because the Top 5% are using the same amount of data on their tiered plans anyway. Go figure, carriers trying to squeeze a dime out of a nickel. [BGR]

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Friday, February 24th, 2012 Uncategorized No Comments

Samsung spinning off LCD business

Source: http://www.engadget.com/2012/02/20/samsung-spinning-off-lcd-business/

When the Korea Exchange asked Sammy about rumors of an impending spin-off of its LCD business, the firm said it was a move it was considering. Well, consider it done — today Samsung announced it would be launching Samsung Display on April 1st, 2012 with $6.6 billion in its coffers. The move is still waiting for shareholder approval, but Donggun Park, executive vice president of Samsung’s LCD business, seems optimistic. “The spin-off will allow us to make quicker business decisions and respond to our clients’ needs more swiftly.” This decision comes just months after Sammy agreed to take Sony’s stake in S-LCD, turning the former display partnership into a fully owned subsidiary. Hit the break for the official (machine translated) press release.

Continue reading Samsung spinning off LCD business

Samsung spinning off LCD business originally appeared on Engadget on Mon, 20 Feb 2012 01:53:00 EDT. Please see our terms for use of feeds.

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Monday, February 20th, 2012 news No Comments

Zynga Is About To Lose Its Global Director Of Brand Advertising

Source: http://www.businessinsider.com/sources-zynga-is-about-to-lose-its-global-director-of-brand-advertising-2012-2


manny anekalManny Anekal, the global director of brand advertising at Zynga, is leaving the company to become COO of Kiip, a firm that operates a network that places branded rewards inside mobile games for advertisers, according to two sources.

Anekal’s Linkedin page currently states he has been on extended medical leave from Zynga. He is expected at Kiip next week.

Kiip has 20 employees, is based in San Francisco, and its clients include Best Buy, Disney and Sony. The company inserts branded rewards inside mobile games for advertisers. When players reach a new level, for instance, Kiip can reward them with free merchandise from advertisers.

Anekal leaves Zynga after its sales and marketing budget rose to $234 million, according to its Q4 2011 results.

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Wednesday, February 15th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5883891/texas-jury-smacks-down-landmark-shakedown-attempt-by-infamous-patent-troll

Texas Jury Smacks Down Landmark Shakedown Attempt by Infamous Patent TrollTim “I helped invent the Internet” Berners-Lee testified before a federal jury earlier this week, tearing into the validity of a key patent Eolas Technologies’ was exploiting to sue multiple web companies for $600 million. He must have been persuasive because the court took mere hours to reach its decision.

Eolas Technologies, an infamous patent troll firm with previous wins over Microsoft and others, had named over a dozen web companies in its 2009 suit alleging that the sites had infringed upon Eolas’ “Interactive Web” patent, awarded the year before, and claiming ownership over online video, image rotation and search auto-complete.

Office Depot, Rent-A-Center, Playboy, Oracle and others named in the suit had already agreed to settle the case, but Google and Amazon decided to fight it.

Berners-Lee testified to the potentially catastrophic and chilling effects this patent would have if upheld—which they somehow were by the USPO. Pei-Yuan Wei, inventor of the Viola browser, and Dave Raggett, creator of the embed tag also testified since the patent in question performed precisely the same function as their creations as well as others that were already widely known, if not already claimed.

Both sides in the case reportedly spent millions of dollars and years of effort creating presentations to convince the eight-judge panel but, in the end, the defendants won out and the judges declared the “Interactive Web” patent invalid. Eolas does have deep pockets and are likely to appeal—given the potentially gigantic payout—but this judgement invalidates its claims for the time being and prevents the firm from litigating any other company until the appeal is concluded. The web is safe—for now. [Wired via CNET via Techmeme]

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Friday, February 10th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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