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When Researching In-Store, Smartphone Users Turn to Search First

Source: http://www.marketingcharts.com/wp/direct/when-researching-in-store-smartphone-users-turn-to-search-first-29463/

79% of smartphone owners qualify as “smartphone shoppers,” says Google in new study results, using their devices to assist with shopping at least once a month. 84% of these smartphone shoppers use their devices to help them while they’re in a store, equating to about 2 in 3 smartphone owners overall using their devices in-store. [...]

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Monday, May 13th, 2013 news No Comments

Why It Doesn’t Matter That You Thought of it First

Source: http://gizmodo.com/5901680/why-it-definitely-doesnt-matter-that-you-thought-of-it-first

medium Why It Doesnt Matter That You Thought of it FirstOh, man, the iPad? I totally thought of that back in 1998. And good for you! Here’s a handy flow chart that explains exactly why no one cares. Which I totally thought of drawing up myself last fall. [Doghouse Diaries]

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Friday, April 13th, 2012 digital No Comments

Digital Consigliere

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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