flash
Source: http://scobleizer.com/2010/01/28/a-16-year-olds-view-of-apples-ipad-ifail/
Tonight when I picked up my son in Petaluma we started talking about the Apple iPad and he told me he thought it was a “fail.” This reaction was interesting coming from Patrick (he was first in line in Palo Alto for the iPhone and has been an Apple fan for as long as I remember.)
Anyway, I asked him if I could record our conversation, he said yes, and this is the result. It’s in two parts, because when we uploaded the first part we got a lot of reaction on Twitter so followed it up with a second part. Here’s the two audio recordings, sorry for the poor quality, we recorded that while driving.
Part I.
Part II.
His major points are:
1. That it isn’t compelling enough for a high school student who already has a Macintosh notebook and an iPhone.
2. That it is missing features that a high school student would like, like handwriting recognition to take notes, a camera to take pictures of the board in class (and girls), and the ability to print out documents for class.
3. That he hasn’t seen his textbooks on it yet, so the usecase of replacing heavy textbooks hasn’t shown up yet.
4. The gaming features, he says, aren’t compelling enough for him to give up either the Xbox or the iPhone. The iPhone wins, he says, because it fits in his pocket. The Xbox wins because of Xbox live so he can play against his friends (not to mention engaging HD quality and wide variety of titles).
5. He doesn’t like the file limitations. His friends send him videos that he can’t play in iTunes and the iPad doesn’t support Flash.
6. It isn’t game changing like the iPhone was.
Anyway, revealing conversation with a teenager who got extremely excited about the iPhone (and saved up to buy his own) the day he saw that.
What do you think?
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Tags: 16 year olds, ability, Apple iPad, apples, aren, audio recordings, board, camera, Class, class 3, conversation, day, Doesn, fan, file, flash, flash 6, game, gaming, handwriting, handwriting recognition, hasn, hd, I. Part II, iPhone, isn, itunes, line, lot, Macintosh, macintosh notebook, notebook, Palo Alto, part, Patrick, Petaluma, play, pocket, poor quality, quality, reaction, recognition, Result, school, son, Source, student, support, support flash, teenager, textbooks, tmpPost, Tonight, twitter, usecase, variety, Xbox, xbox live
By defining “digital” as not the technology, device, or channel, but rather the habits and expectations of modern users, we are able to make practical decisions about which marketing tactics, technologies, devices, and channels to use to match these users’ habits and expectations. If you know their habit is to search, then you wouldn’t blow your whole budget on TV ads and have nothing for them to find online when they search. if you believe they expect to be able to find information from their iPhones, then you wouldn’t make your whole site high bandwidth, flashy, and Flash because they wont be able to view it at all.
Thank you all for your comments and retweets.
acfouBranding is dead; targeting is dying; social media is not media – if you believe this new definition of “digital” – http://bit.ly/TTTPC
Tags: acfou, action, Adtraction, arkley, article, baltix, bandwidth, behavior, belindaangRT, BennaPReading, brand, Branding, budget, changing behavior, channel, ClickZ, conversation, course, DaGood, DCSRT, decisions, definition, device, digital, flash, fsdigitalA, glenngabeA, Good, habit, HamiltonWallaceA, HeidiPatmoreRT, high bandwidth, information, interview, iphones, jacqueswarrenNot, jeanaandersonI, jonnylongdenRT, Jussipekka, kathymbaird, konsultantasRT, Listen-up, losing, marketers, marketing, marketing tactics, measure, Media, MJinNYCRT, mktmobileA, MPPR, nails, New, nothing, online, ow, post, POV, pull, RAJ, randymatheson, randymathesonDo, RaynaNyc, Read, ROI, SgtWiggidyA, site, team, technology, technology device, Thought, tinyurl, Tues, tv ads, whole budget, wont
Megan Fox – The Perfect Babe Product Placement
No, this post is not about Megan Fox. Well, yeah it is. But it’s about the MARKETING of Megan Fox.
Megan Fox has been around in films and TV since 2001 (see filmography below). But it wasn’t until 2007 when she starred in the first Transformers movie that she burst on the scene and became an overnight mega celebrity, especially online (see Google Search Volume chart). If you look at Ford’s search volume during the same period, there was NO lift in search that was detectable — there probably was some lift, but it is simply not detectable.
So Megan Fox went from very very little awareness to not only massive awareness, but also massive demand — people remembered her name and even took action (performed searches on her name). If some product placements would have had only 10% of the success of the “megan fox” product placement, they might actually justify the immense cost a bit better (millions of dollars paid by the advertiser to the movie makers to place products into the storyline of the movie).
And why is she “perfect,” in the marketing sense, of course? Her search volume has not only sustained but also continued to grow. She was not a flash in the pan that went away after the advertising/media dollars stopped or the public interest died off (see the snuggie and etrade search volume charts below).
transformer girl, second girl in transformers, other girl in transformers – Isabel Lucas
Tags: action, advertiser, advertising media, awareness, Babe, bad girl in transformers 2, bit, celebrity, chart, cost, course, decepticon girl in transformers, demand, digitally empowered consumers, enemy girl on transformers, etrade, evil transformer girl, filmography, films, flash, flash in the pan, Ford, fox, girl, girl from transformer movie, girl from transformers 2, girl from transfromers movie, girl in transformers 2 movie, girl on transformers, google, hot chick transformers 2, hot girl in transformers 2, hot girl movie, hot girl on transformers movie, hot transformer girl, interest, Isabel Lucas, lift, marketing, massive demand, Megan, megan fox, megan fox pics, megan fox search volume, megan fox transformers movie, Megan Fox, movie, movie makers, name, online, other hot girl in transformers 2, Perfect, perfect babe, perfect babes pics, period, photos of Isabel Lucas, photos of megan fox, photos of other hot girl in transformers 2, pics of megan fox, Placement, post, Product, product placement, product placements, public interest, robot girl in transformers, robot girl in transformers 2, scene, search, search volume, sense, sexy other girl in transformers 2, sexy robot girl, sexy transformer girl, snuggie, storyline, success, the girl in transformers, the name of the girl on transformer, total babe, transformer, transformer girl, transformers, transformers 2, transformers 2 girl, transformers 2 hot girl, transformers girl, transformers girls name, transformers movie, transformers movie girl name, transformers movie star, volume, volume chart, volume charts, who is the hot girl in transformers 2, yeah
http://www.webkitchen.be/2009/02/18/adobe-on-twitter/
Adobe on Twitter
By Serge Jespers 18 February 2009 at 11:02 am
I thought it was a good idea to compile a list of Adobeans on Twitter. It was quite surprising to see how big this list turned out and I’m pretty sure there must be even more of us on Twitter. If you know of someone not on the list, feel free to add them in the comments!
Flash Platform evangelism
Duane Nickull: http://twitter.com/duanechaos
Tom Krcha: http://twitter.com/tomkrcha
Mihai Corlan: http://twitter.com/mcorlan
Greg Wilson: http://twitter.com/gregorywilson
Enrique Duvos: http://twitter.com/eduvos
Daniel Dura: http://twitter.com/ddura
Kevin Hoyt: http://twitter.com/parkerkrhoyt
Andrew Shorten: http://twitter.com/ashorten
Lee Brimelow: http://twitter.com/leebrimelow
James Ward: http://twitter.com/jlward4th
Ryan Stewart: http://twitter.com/ryanstewart
Serge Jespers: http://twitter.com/sjespers
Raghu: http://twitter.com/raghunathrao
Harish: http://twitter.com/hsivaram
Anirudh: http://twitter.com/anirudhs
Sujit: http://twitter.com/sujitg
Mihai “Miti” Pricope http://twitter.com/mpricope
Cornel Creanga http://twitter.com/cornelcreanga
Terry Ryan: http://twitter.com/tpryan
Flash Platform
Michele Turner: http://twitter.com/mturner
Robin Charney: http://twitter.com/Rcharney
Mike Chambers: http://twitter.com/mesh
AIR
Ethan Malasky: http://twitter.com/emalasky
Rob Christensen: http://twitter.com/robchristensen
Christian Cantrell: http://twitter.com/cantrell
Flex
Matt Chotin: http://twitter.com/mchotin
Cocomo
Nigel Pegg: http://twitter.com/nigelpegg
Fang Chang: http://twitter.com/fkchang
Varun Parmar: http://twitter.com/vparmar230
Pixelbender
Kevin Goldsmith: http://twitter.com/KevinGoldsmith
Samantha Bailey: http://twitter.com/upperleftcorner
Adobe Core Tech
Jim Hong: http://twitter.com/jimhong
John Metzger: http://twitter.com/metz123
Kevin Stewart: http://twitter.com/kstewart
Mike Houser: http://twitter.com/tharkad
ColdFusion
Adam Lehman: http://twitter.com/adrocknaphobia
Products
AIR: http://twitter.com/air
Pixelbender: http://twitter.com/pixelbender
Flash Platform: http://twitter.com/Flash_Platform
ColdFusion: http://twitter.com/coldfusion
Buzzword: http://twitter.com/Buzzword
Adobe Reader: http://twitter.com/Adobe_Reader
Dreamweaver: http://twitter.com/dreamweaver
Spry: http://twitter.com/AdobeSpry
Developer relations
Ed Sullivan: http://twitter.com/esulliva
Rachel Luxemburg: http://twitter.com/rlux
Ted Patrick: http://www.twitter.com/AdobeTed
John Dowdell: http://www.twitter.com/jdowdell
Stacy Sison: http://www.twitter.com/ssison
Creative Suite evangelists
Paul Burnett: http://twitter.com/pburnett
Karl Soule: http://twitter.com/KarlSoule
Greg Rewis: http://twitter.com/garazi
Jason Levine: http://twitter.com/Beatlejase
Rufus Deuchler: http://twitter.com/rufusd
Flash Catalyst
NJ: http://twitter.com/rictus
Rob Adams: http://twitter.com/robadams
Cory West: http://twitter.com/corywest
Adobe After Effects
Dan Wilk: http://twitter.com/DanielWilk
Michael Natkin: http://twitter.com/michaelnatkin
Chris Prosser: http://twitter.com/cprosser
Open source
Dave McAllister: http://twitter.com/dwmcallister
Creative Suite
Doug Winnie: http://twitter.com/sfdesigner
Scott Fegette: http://twitter.com/sfegette
Marc Kubishta: http://twitter.com/kubischta
Connect
Mark Blair: http://www.twitter.com/markblair
Randah McKinnie: http://www.twitter.com/randah
Guillaume Privat: http://www.twitter.com/gprivat
Brant Strand: http://www.twitter.com/BStrand
Adobe Nordics
Anna Bouveng: http://twitter.com/annabou
Mattias Jonsson: http://twitter.com/mjonsson
Andreas Hollstrom: http://twitter.com/hollstrom
Adobe UK
Emma Wilkinson: http://twitter.com/emmawilkinson
Adobe Netherlands/Belgium
Klaasjan Tukker: http://twitter.com/ktukker
Bert Hagendoorn: http://twitter.com/berthagendoorn
Adobe Usergroup NL: http://twitter.com/adobeusergroup
Adobe Romania
Bogdan Ripa http://twitter.com/bogdanripa
Alexandru Costin http://twitter.com/acostin
Irina Huzum http://twitter.com/irinah
Adrian Spinei http://twitter.com/aspinei
Cosmin Lehene http://twitter.com/clehene
Andrei Dragomir http://twitter.com/adragomir
Sorin Sbarnea http://twitter.com/sbarnea
Mihaela Barbu http://twitter.com/mihabarbu
Adrian Tanase http://twitter.com/atanase
Horia Galatanu http://twitter.com/horiag
Ovidiu Eftimie http://twitter.com/eovidiu
Gelu Blanariu http://twitter.com/gelu11
Gabriel Dobritescu http://twitter.com/GabiD
Catalin Anastasoaie http://twitter.com/acatalin
Dragos Georgita http://twitter.com/drageo2000
Remus Stratulat http://twitter.com/rstratulat
Cristian Ivascu http://twitter.com/ivascucristian
Adobe Germany
Sven Doelle: http://twitter.com/sdoelle
Tags: Adam Lehman, adobe, Adobeans, Adrian Spinei, Adrian Tanase, AIR, Andreas Hollstrom, Andrei Dragomir, Andrew Shorten, Anirudh, Anna Bouveng, Belgium, Bert Hagendoorn, Brant, Buzzword, Catalin Anastasoaie, Catalyst, charney, Chris Prosser, Christian Cantrell, Cocomo, ColdFusion, Connect, Core, Corlan, Cornel, Cory, Creanga, Creative, Cristian Ivascu, Dan Wilk, Daniel Dura, Dave McAllister, Developer, Doug Winnie, Dragos Georgita, Dreamweaver, Duane Nickull, Ed Sullivan, Emma, Enrique Duvos, Ethan Malasky, evangelism, evangelists, Fang Chang, February, flash, Flex, Gabriel Dobritescu, Germany, Greg Rewis, Greg Wilson, Guillaume Privat, Harish, idea, Irina Huzum, James Ward, Jason Levine, jespers, Jim Hong, John Dowdell, John Metzger, Jonsson, Karl Soule, Kevin Goldsmith, Kevin Hoyt, Kevin Stewart, Lee Brimelow, list, Marc Kubishta, Mark Blair, Matt Chotin, Mattias, McKinnie, Michael Natkin, Michele Turner, Mihai, Mike Chambers, Mike Houser, Miti, Netherlands, Nigel Pegg, NJ, Nordics, OPEN, Parmar, Paul Burnett, Pixelbender, Platform, Pricope, Rachel Luxemburg, Raghu, Randah, Reader, Rob Adams, Rob Christensen, Robin Charney, Romania, Rufus Deuchler, Ryan Stewart, Samantha Bailey, Scott Fegette, Serge Jespers, social marketing, someone, Source, Spry, Stacy Sison, Strand, Suite, Sujit, tech, Ted Patrick, Terry Ryan, Tom Krcha, twitter, UK, Varun, West
The following article by Glenn Gabe – Track Flash In Google Analytics – deserves special mention because of the large number of all-flash websites out there, especially all the sites made for big brands. Most of them have not been properly or completely indexed by search engines because of their use of Flash. With GAforFlash, user interactions with the Flash site can be properly tracked and analyzed. The 2-part series explains how to deploy GAforFlash properly and gives examples of what can be tracked.
http://www.hmtweb.com/blog/2009/02/how-to-track-flash-in-google-analytics.html
http://www.hmtweb.com/blog/2009/02/how-to-track-flash-in-google-analytics_08.html
Tags: adobe, Adobe Flash, analytics, article, Component, deploy, flash, flash component, flash site, Gabe, GAforFlash, Glenn, glenn gabe, google, Internet Marketing Driver, introduction, mention, number, part, search, search engines, series, site, track, tracking flash, use, user
Recent Articles by Dr. Augustine Fou
