flash
Only 40% Of Web Ads Use Adobe Flash (ADBE)
Source: http://www.businessinsider.com/chart-of-the-day-display-advertising-creative-by-format-2010-6
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When the iPad was first announced by Apple, ad people moaned that without Flash many websites would lose a valuable source of revenue.
Ian Schafer, CEO of marketing agency Deep Focus, wrote “ads are almost 100% rendered in Adobe‘s Flash.” Because Apple wouldn’t support Flash, it would be screwing web publishers.
Turns out that’s not exactly true. New data from comScore reveals that just 40% of ads on the web are based on Flash or Rich Media. Plain old images in the form of jpegs are just as popular. And those jpegs show up anywhere.
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Adobe and Greystripe partner for ads that convert Flash to HTML5
Source: http://www.engadget.com/2010/06/08/adobe-and-greystripe-partner-for-ads-that-convert-flash-to-html5/
When you complain about Apple’s products lacking Flash support, we figure you’re talking about games and video, but web developers have to make a living too, right? That’s why Greystripe and Adobe are working together to bring ads to iDevices all around, with an intriguing technology that might one day enable the real reasons we want Flash as well. Like the Smokescreen demo we saw last week, Greystripe can reportedly transcode the banned content to HTML5 on the fly, and it’s apparently impressive enough that Adobe’s signed on to create an interactive, crossplatform ad solution (also on Android and Java devices) priced and market specifically to rival Apple’s own. With Apple’s distinguished record as keeper of the walled garden, we’ll see how well that goes, but we’re definitely interested in other possibilities for the company’s code. Full press release after the break.
Continue reading Adobe and Greystripe partner for ads that convert Flash to HTML5
Adobe and Greystripe partner for ads that convert Flash to HTML5 originally appeared on Engadget on T ue, 08 Jun 2010 01:24:00 EDT. Please see our terms for use of feeds.
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Adobe says iPhone / iPad adoption and ‘alternative technologies’ (cough, HTML5) could harm its business
Source: http://www.engadget.com/2010/04/09/adobe-says-iphone-ipad-adoption-and-alternative-technologies/
Adobe might continue to crow about Flash and its importance on both the desktop and mobile devices, but there’s no lying to investors, and the company is pretty blunt about the threat of the iPhone and iPad in the end-of-quarter Form 10-Q it just filed with the Securities and Exchange Commission: it flatly says that “to the extent new releases of operating systems or other third-party products, platforms or devices, such as the Apple iPhone or iPad, make it more difficult for our products to perform, and our customers are persuaded to use alternative technologies, our business could be harmed.”
Now, Adobe has to make doom-and-gloom statements in its SEC filings — it also says that slowing PC sales or a failure to keep up with desktop OS development could harm its business — but the timing is crazy here, since just yesterday Apple changed the iPhone OS 4 SDK agreement to block devs from using the upcoming Flash CS5 iPhone cross-compiler to build iPhone apps. What’s more, Apple’s also using HTML5 for its new iAd platform, which could potentially undo Flash’s stranglehold on online advertising as well. Yeah, we’d say all that plus the recent push for HTML5 video across the web — and from Microsoft — could harm Adobe’s business just a little. Better hope that final version of Flash Player 10.1 is everything we’d hoped and dreamed of, because Adobe’s going to have to make a real stand here.
Adobe says iPhone / iPad adoption and ‘alternative technologies’ (cough, HTML5) could harm its business originally appeared on Engadget on Fri, 09 Apr 2010 11:50:00 EST. Please see our terms for use of feeds.
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Chrome brings Flash Player into the fold, trains it to kill iPads?
Source: http://www.engadget.com/2010/03/30/chrome-brings-flash-player-into-the-fold-trains-it-to-kill-ipad/
If Apple had its way, we expect that the iPad would go down in history as the device that nearly single-handedly destroyed Adobe’s empire of Flash. While HTML5 has been in development for years, content providers like the Wall Street Journal, NPR, CBS and more have only begun transitioning video services to the new standard (and subsequently, away from Flash) now that it’s time for Cupertino’s big release. But this week, Adobe has found an ally in Google, which has just announced that the Chrome browser — and more importantly, Chrome OS — will not merely support but natively integrate the technology. In the short run, what this means is that the Chrome browser won’t require you to download Adobe Flash Player or spend time updating it before back-to-back YouTube viewings and marathon Newgrounds sessions. In the long run, Google explains that it intends Flash to become an integral, seamless part of web design up there with HTML and Javascript — and if we extrapolate, an integral part of its new Chrome OS as well. Pardon us for thinking out loud, but it sounds like Google’s found an exclusive feature to highly tout, when it inevitably brings a Chrome OS tablet to! market.
[Thanks, Adam]
Chrome brings Flash Player into the fold, trains it to kill iPads? originally appeared on Engadget on Tue, 30 Mar 2010 20:19:00 EST. Please see our terms for use of feeds.
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iFail
Source: http://scobleizer.com/2010/01/28/a-16-year-olds-view-of-apples-ipad-ifail/
Tonight when I picked up my son in Petaluma we started talking about the Apple iPad and he told me he thought it was a “fail.” This reaction was interesting coming from Patrick (he was first in line in Palo Alto for the iPhone and has been an Apple fan for as long as I remember.)
Anyway, I asked him if I could record our conversation, he said yes, and this is the result. It’s in two parts, because when we uploaded the first part we got a lot of reaction on Twitter so followed it up with a second part. Here’s the two audio recordings, sorry for the poor quality, we recorded that while driving.
His major points are:
1. That it isn’t compelling enough for a high school student who already has a Macintosh notebook and an iPhone.
2. That it is missing features that a high school student would like, like handwriting recognition to take notes, a camera to take pictures of the board in class (and girls), and the ability to print out documents for class.
3. That he hasn’t seen his textbooks on it yet, so the usecase of replacing heavy textbooks hasn’t shown up yet.
4. The gaming features, he says, aren’t compelling enough for him to give up either the Xbox or the iPhone. The iPhone wins, he says, because it fits in his pocket. The Xbox wins because of Xbox live so he can play against his friends (not to mention engaging HD quality and wide variety of titles).
5. He doesn’t like the file limitations. His friends send him videos that he can’t play in iTunes and the iPad doesn’t support Flash.
6. It isn’t game changing like the iPhone was.
Anyway, revealing conversation with a teenager who got extremely excited about the iPhone (and saved up to buy his own) the day he saw that.
What do you think?
The Perfect Babe – Megan Fox (pics)
Megan Fox – The Perfect Babe Product Placement
No, this post is not about Megan Fox. Well, yeah it is. But it’s about the MARKETING of Megan Fox.
Megan Fox has been around in films and TV since 2001 (see filmography below). But it wasn’t until 2007 when she starred in the first Transformers movie that she burst on the scene and became an overnight mega celebrity, especially online (see Google Search Volume chart). If you look at Ford’s search volume during the same period, there was NO lift in search that was detectable — there probably was some lift, but it is simply not detectable.
So Megan Fox went from very very little awareness to not only massive awareness, but also massive demand — people remembered her name and even took action (performed searches on her name). If some product placements would have had only 10% of the success of the “megan fox” product placement, they might actually justify the immense cost a bit better (millions of dollars paid by the advertiser to the movie makers to place products into the storyline of the movie).
And why is she “perfect,” in the marketing sense, of course? Her search volume has not only sustained but also continued to grow. She was not a flash in the pan that went away after the advertising/media dollars stopped or the public interest died off (see the snuggie and etrade search volume charts below).
transformer girl, second girl in transformers, other girl in transformers – Isabel Lucas
Track Flash In Google Analytics
The following article by Glenn Gabe – Track Flash In Google Analytics – deserves special mention because of the large number of all-flash websites out there, especially all the sites made for big brands. Most of them have not been properly or completely indexed by search engines because of their use of Flash. With GAforFlash, user interactions with the Flash site can be properly tracked and analyzed. The 2-part series explains how to deploy GAforFlash properly and gives examples of what can be tracked.
Part 1 – introduction to Google Analytics For Adobe Flash Component (GAforFlash)
http://www.hmtweb.com/blog/2009/02/how-to-track-flash-in-google-analytics.html
Part 2 – deploying GAforFlash
http://www.hmtweb.com/blog/2009/02/how-to-track-flash-in-google-analytics_08.html
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