flickr
Reiterating Bearish Thesis on Pinterest
Bearish Thesis on Pinterest
- growth was driven by PR hype (and some unscrupulous social tactics); the PR has died off (Source: Pinterst Followed 274 of My Facebook Friends and Notified Them BEFORE Telling Me)
- “Pinterest drives more traffic than Twitter” is misleading because at 1.8% of traffic, it is still an order of magnitude lower than Search (41%) or direct traffic (20%) for commerce sites (Source: The Pinterest Myth)
- Pinterest is a “feature” that others can copy or have already copied — e.g. Facebook curated “Collections” (Source: http://bit.ly/Facebook-collections )
- leading affiliate marketers confirm the Pinterest referral potential has been limited at best so far. Amazon researchers published study that shows Pinterest does not generate much sales (Source: http://go-digital.net/blog/2012/08/uh-oh-amazon-researchers-say-pinterest-doesnt-generate-a-lot-of-sales-amzn/ )
- Pinterest does not own or have ANY content — all of the content is linked to and served by other content owners, who could decide to disallow Pinterest’s further use of the content by blocking hotlinking.
- Pinterest’s original value (carefully curated content) has been obliterated due to the tidal wave of content that has been posted on the site — the value of curation has been lost and it is now no better than Flickr or just a Google Image search
- Pinterest’s top categories are “Food & Drink” and “Outdoors” which may not easily translate into online sales. Source:
NOTE: The point is that Pinterest may not find a real business model and revenues may never amount to much. But this does not mean that it won’t be bought by some other larger company that wants access to its user base and their activities on the site for other purposes such as ad targeting.

Universities to offer free online courses with credit, let us try before we learn
Source: http://www.engadget.com/2013/01/24/universities-to-offer-free-online-courses-with-credit/
It’s not really practical to give universities a meaningful test drive. Not without ample amounts of money and time to throw at a practice semester, at least. It’s about to become comparatively trivial. Arizona State, the University of Cincinnati and 38 other institutions are teaming up with Academic Partnerships to offer the first course from certain online degrees for free — and, more importantly, to make it count as credit. Money only matters to participants (and Academic Partnerships) if they move on to the full program. Prospective students will have to wait until the spring to sign up for what’s ultimately a freemium education, but patience could be a virtue if it means understanding the workload before committing to what may be years of higher learning.
[Image credit: Dave Herholz, Flickr]
Via: New York Times
Source: MOOC 2Degree
Marissa Mayer’s Yahoo Copies Instagram With New Flickr App (YHOO)
Source: http://www.businessinsider.com/marissa-mayer-copies-instagram-with-new-flickr-app-2012-12

Yahoo just totally revamped its Flickr app for iOS with Instagram-like filters.
Yahoo hadn’t updated the app since last year, so new Flickr fits in quite nicely with Yahoo CEO Marissa Mayer’s commitment to a mobile-first strategy.
The new app features a simpler sign-up process, 16 camera filters and full groups capabilities, which used to only be available on Flickr.com.
Unlike Instagram, Flickr provides support for Twitter, in addition to Facebook, Tumblr, and email.
Earlier this week, Instagram pulled the plug on Twitter, making it no longer possible to view Instagram photos in your Twitter stream.
SEE ALSO: Why In The World Should Instagram Allow Twitter To Scrape Its Photos?
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A Flickr Cofounder’s Second Act Closes Shop
Source: http://www.businessinsider.com/stewart-butterfield-tiny-speck-glitch-closing-2012-11

Glitch, a quirky, lovely online game, is closing its doors, and its maker, Tiny Speck, appears to be laying off about 30 employees—all except a “small core team.”
Tiny Speck was founded by Stewart Butterfield, the cofounder of Flickr, in 2009, when it raised $1.5 million in seed funding. It announced Glitch, its first product, in 2010, and raised $10.7 million from Andreessen Horowitz and Accel Partners, the venture-capital backers of Instagram and Facebook respectively.
Flickr, bought by Yahoo in 2005, was one of the pioneers of the social Web. That site grew out of its founders’ efforts to build an online game, and Tiny Speck’s project was widely seen as the realization of that dream.
But its hauntingly lovely graphics and kindhearted gameplay failed to attract a meaningful audience. A key executive, Kakul Srivastava, who had worked with Butterfield at Yahoo as Flickr’s general manager, left in January. (She is now running her own company, an app developer named Tomfo! olery.)< /p>
The closure seems abrupt. Tiny Speck has posted the names and links to LinkedIn profiles for former employees now in need of a job, encouraging others to hire them. On Wednesday evening, Butterfield appeared to joke with one of those employees, Matt Kump, on Twitter about failing to notify him personally: “I owe you an email.” Kump replied that a colleague had told him about Glitch’s closure.
The closure announcement said that Tiny Speck had failed to find a buyer willing to keep the Glitch game running, and that it was expensive to run. It also noted that the company had bet heavily on Adobe’s Flash, a desktop-oriented Web animation technology increasingly viewed as dated and poorly adapted to mobile.
But Tiny Speck sounded an optimistic note that a future could be found for some of the complex technology used to keep the game’s objects, characters, and actions in sync in real time:
Tiny Speck, the company behind Glitch, will continue. We have developed some unique messaging technology with applications outside of the gaming world and a smaller core team will be working to develop new products.
If a new venture is born out of Tiny Speck’s technologies, it would have an eerie parallel with Flickr, which grew out of a feature that let online game players post photos.
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9 Unusual Ways Social Media Is Being Used To Predict The Future
Source: http://www.businessinsider.com/9-ways-social-media-data-is-being-used-2012-3

Companies are getting smarter in how they use social media.
Instead of just using it for brand monitoring, one company called Gnip has been working with the likes of Twitter, WordPress, and other social media publishers to do all kinds of things, from tracking diseases to stopping wildfires.
While Gnip can’t reveal which companies it works with, it told us some interesting ways in which social data is being used.
Helping hedge funds.
Gnip works with 12 hedge funds that use social media information to analyze sentiment about certain kinds of investments.
Fighting a wildfire.
Gnip worked with a company called VisionLink to track a wildfire in Boulder, Colorado. They tracked tweets and posted photos in real-time to see what areas were cut off and see where the evacuation routes were.
Gnip told us:
By layering the geo-tagged Tweets and Flickr shots they got from Gnip onto a Google map of the area, VisionLink was able to provide emergency workers with a realtime view of what was happening on the ground. With this information emergency workers were able to see where they needed more resources to respond to needs in the local community.
Reporting crimes.
Instead of calling police, people in Mexico are reporting crimes via Twitter. As the New York Times reported:
Anonieta Salazar Loftin, a doctoral student in Mexican history at the University of Texas at Dallas, said this is how her relatives back home use social media. She said that anonymous crime-focused Twitter accounts like @balaceramty — which is based in Monterrey and has more than 40,000 followers — provide a needed public service.
See the rest of the story at Business Insider
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