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How One Great Half In The Championship Game Impacted A Player’s Social Media Popularity
The surprising star early in the NCAA championship game was Michigan’s back-up guard Spike Albrecht. And thanks to some hot shooting on the national stage, Albrecht became an instant celebrity on social media.
Prior to last night’s game, Albrecht was averaging just 1.8 points per game and had not scored more than seven points in a single game. But he got hot in the first half and scored 17 points, sending people on Twitter into a frenzy
During the game, the number of people following Albrecht’s Twitter account (@SpikeAlbrecht) grew from less than 4,000 prior to tip-off, to more than 19,000 by the end of the game. Here is a look at how both his Twitter followers and points grew through the night (Twitter data via Reddit)…
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Top 100 brands see huge growth in Google+ and YouTube in 2012
Source: http://econsultancy.com/us/blog/62071-top-100-brands-see-huge-growth-in-google-and-youtube-in-2012
In the past year, we’ve seen three quarters of the top 100 brands establish active profiles on Google+ and their customers have followers. These brands now have 20.9 million fans which is a growth of 9400% since December 2011 when only 222,000 followed them collectively.
But this growth isn’t that widespread across the hundred. In fact, the top ten brands on Google+ account for four out of five followers (78% of the total top 100 fans) which is 16.3 million followers. Four out of ten of these are big automotive brands including BMW, Mercedes-Benz, Nissan and Porsche, who are definitely taking advantage of the visual nature of Google+ (click on the image to the left to enlarge).
In the last year, there’s also been a marked improvement of Google+ pages showing in – surprise, surprise – Google search results from 0% to 20% in 2012. Obviously the marked improvement in followers and results have been due to major brand adoption and 25% of the top 100 integrating Google+ into their home page.
Youtube on the other hand, is continuing to grow into the brand space, slowly shedding itself of the rapid association with cat videos. 87% of the top brands have their own YouTube channel and collectively the top 100 have had over 3.15 billion views of their videos.
As you can see in the chart above, Red Bull, Google and Apple lead other brands in terms of subscribers and as YouTube makes the move to paid subscriptions, we’re sure to see even more broadcasters and brands follow.
Are you surprised by the numbers? What do you see happening with Google+ and YouTube and big brands in the coming year?
Donald Trump Is Attacking Brian Williams In Another Twitter Meltdown (CMCSA)
Source: http://www.businessinsider.com/donald-trump-attacking-brian-williams-on-twitter-2012-11
Donald Trump wasn’t satisfied with just making a clown of himself last night on Twitter.
He’s continuing today, attacking NBC’s star newsman Brian Williams.
Last night Williams talked about Trump’s tweets on air and said he had “driven well past the last exit to relevance and veered into something closer to irresponsible.”
This morning, Trump is firing back as only he can, saying, “Brian–Thanks dummy–I picked up 70,000 twitter followers yesterday alone.” And, “Brian Williams was never a smart guy but always passes himself off as such. People will learn the truth!”
Here’s the full tweet-rant, read from the bottom up.
And here’s the Williams video:
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When news spread Saturday night of Whitney Houston‘s passing, it was the AP who had the first official statement from Houston’s publicist confirming the singer’s death.
But an entire hour before that, Twitter user Brittany J. Pullard (aka @BarBeeBrit) was the first person to tweet the news, according to the below graph posted by Twitter, courtesy of @isaach.
@BarBeeBritt, who resides in Los Angeles and enjoys the Hollywood club scene, as evident by her Twitter feed, tweeted at 4:02pm PST to her then-799 followers:
The tweet only received three retweets and @BarBreeBritt never revealed how exactly she heard the news, but Twitter user @AjaDiorNavy quickly had specific details of Houston’s passing at 4:15pm PST that weren’t released to the public until nearly 24 hours after the initial incident.
Once the AP tweeted the official statement from Houston’s publicist at 4:57pm PST, rapper Lil Wayne quickly expressed his condolences and received 29,000 retweets, according to Mediabistro.
Other celebrities voiced their sympathies as well, but after Lil Wayne, the top tweets went to:
Justin Bieber (15,000 retweets): “just heard the news. so crazy. One of the GREATEST VOICES EVER just passed. RIP Whitney Houston. My prayers go out to her friends and family.”
Nicki Minaj (9,000 retweets): “Jesus Christ, not Whitney Houston. Greatest of all time,” as well as tweeting a vintage photo of the late singer alongside Michael Jackson.
Katy Perry (8,000 retweets): “So devastating. We will always love you Whitney, R.I.P.”
As if there were any doubt, it appears Twitter truly is the fastest news source. Sorry, TMZ, solid effort.
Please follow The Wire on Twitter and Facebook.
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See Also:
- 48 Years In The Legendary Life Of Whitney Houston
- WATCH: Whitney Houston’s Final Performance
- Here’s A Breakdown Of Whitney Houston’s Finances—And How Her Estate Will Benefit Posthumously
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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