foot traffic

How Are Retail Advertisers Engaging Mobile Audiences?

source: http://www.marketingcharts.com/wp/interactive/how-are-retailer-advertisers-engaging-mobile-audiences-35801/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

MillennialMedia-Restaurants-Mobile-Ad-Post-Click-Campaign-Action-Mix-in-Q12013-Aug2013Millennial Media has released [download page] the latest study in its “Mobile Intel” series, produced in partnership with comScore. As part of the study, Millennial Media shows how retail advertisers are employing a number of postclick actions that differ significantly from the average advertiser on the platform. Mobile commerce, store locator and site search are among the top actions they’re using to drive web and foot traffic.

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Wednesday, August 14th, 2013 news No Comments

Source: http://www.businessinsider.com/social-commerce-and-retailer-benefits-2013-8

BII ecommerce conversions size

Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.

Retailers and brands are increasingly focusing their attention on social commerce.

But many struggle with the question: how do you convert a “like,” a “tweet,” or “pin” into a sale? Is social media really going to be a source of dollars and foot traffic?

In a recent report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and we examine the numbers behind the social commerce conversion and order value gap. The report is supplemented by rich datasets on social commerce, and subscribers will also receive full access to BI Intelligence’s full library of hundreds of in-depth reports, charts and datasets — including up to date coverage on social commerce.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here’s an overview of the converging trends that promise to transform social media into a viable commerce platform:

BII social mobile purchases

BII specialty retail social platforms

BII_PinterestInStoresCOTD_7_11_13

BII AOV comparisons

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Friday, August 2nd, 2013 charts No Comments

Mortar

Source: http://www.businessinsider.com/warby-parker-brick-and-mortar-sales-2013-5

Warby Parker Soho Showroom

When Warby Parker opened a flagship store in New York City, many people were shocked. No one expected the digital eyewear disruptor to expand their business to a bricks-and-mortar store.

Speaking at Internet Week this week, Neil Blumenthal, one of Warby Parker’s founders, said the move was strategic.

“We believe the future of retail is at the intersection of e-commerce and bricks-and-mortar,” he said. “People think it’s crazy that we went and signed a 10-year lease in SoHo, next to Ralph Lauren, across the street from the Apple Store. But we have actually been dabbling in bricks-and-mortar for about three years, almost as long as we have had the website open.”

When it launched, the start-up offered customers the option to try a number of glasses at home, he explained.

“That in itself was a physical form of sales, but what happened was that within 48 hours of launch, we were overwhelmed by demand and had to suspend the home trial program. And people would call up and say, ‘Hey, can we come to your office and try on glasses?’ And we would say, ‘Uh, we are working out of my apartment.’

“People would come in, and we would lay out the glasses on the dining room table. And we thought it was going to be a sub-optimal experience, but it ended up being a very special experience in that we could build relationships with our customers. They could try on all the glasses. We started to realize maybe there was a place for traditional bricks-and-mortar retail.”

The idea for the Warby Parker showroom and pop-ups was born. When those raked in profits, the company decided to open a flagship to anchor the brand. Now, 50 percent of their foot traffic and sales are driven by word-of-mouth, which Blumenthal says was exactly the point. “Our philosophy from the get-go has always been: How can we grow this primarily through word-of-mouth?

“It’s about how can we create special moments. When you walk into the store, most people are really surpr! ised, be cause it doesn’t look like any place they have ever been that sells eye glasses.”

 

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Wednesday, May 22nd, 2013 digital No Comments

Here’s The Excuse For Why Black Friday Sales Were DOWN Nearly 2% This Year

Source: http://www.businessinsider.com/black-friday-sales-down-18-2012-11

macy's black friday

Expect to hear a lot about “pulled forward demand” in the coming weeks.

The firm ShopperTrak reported yesterday:

ShopperTrak, the world’s largest counter of retail foot traffic, estimates that, when compared to Black Friday last year, retail foot traffic rose 3.5 percent, to more than 307.67 million store visits. Retail sales decreased 1.8 percent, however, with shoppers spending an estimated total of $11.2 billion yesterday.

But then it added:

“Black Friday continues to be an important day in retail,” said Bill Martin, ShopperTrak founder. “This year, though, more retailers than last year began their ‘doorbuster’ deals on Thursday, Thanksgiving itself. So while foot traffic did increase on Friday, those Thursday deals attracted some of the spending that’s usually meant for Friday.”

One analyst, who preferred to remain anonymous, who was hanging out at a mall on Black Friday told BI:

…the pulled forward promos (starting weds and midnight openings) does seem to have pulled some traffic from Black Friday. Mall traffic seems thinner.

So this week, when the analysis is done, that will be the explanation.

SEE ALSO: Black Friday photos from around the nation >

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Join the! convers ation about this story »

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Sunday, November 25th, 2012 news No Comments

Compete Holiday Insights

Source: http://blog.compete.com/2011/11/04/compete-holiday-insights%e2%84%a2-2011/

With Halloween behind us, retailers are now full swing into the Holiday shopping season.  And consumers aren’t too far behind.  By the end of October, a little more than half of consumers surveyed said that they have begun their Holiday shopping.  In fact, 1 out of 10 consumers have completed at least half of their expected Holiday shopping.

Toys and games, electronics, and gift cards were popular gift items to purchase last week.  And while 1 in 3 consumers bought books the week end Oct 16, only 14 percent purchased books last week.  Santa was in a part mood last week, as can be seen by the jump in event ticket purchases.

Overall spend increased, probably do to the increase in higher ticket value items.  The average consumer spent $190 dollar online and $264 dollars in-stores on Holiday gift and items.  At this point in the season, consumers are still favoring in-store purchasing.

And where are consumers spending all of those in-store dollars?  Walmart, Best Buy, and Kohl’s were the most popular retailers to shop at last week.  Macy’s saw a large jump in foot traffic, probably due to their Party & Holiday Home sale.

Compete Holiday Insights™ will be your source for tracking consumers’ online and offline holiday shopping, so stay tuned for more posts like this in the coming weeks.


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Wednesday, November 9th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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