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Consumers No Longer Associating Name Brands With Higher Quality

source: http://www.marketingcharts.com/wp/traditional/consumers-no-longer-associating-name-brands-with-higher-quality-36877/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

IntegerGroupM:A:R:C-Name-Brands-Quality-Perceptions-Sept201383% of Americans are either buying as the same amount of (48%) or more (35%) private label brands than last year, a figure which has held steady over the past couple of years, per new data from The Integer Group and M/A/R/C Research. Part of the challenge for name brands is that perceived advantages in areas traditionally considered to be their strong suits – such as innovation and quality – have eroded.

This year, just 29% of respondents said they believe name brands are better quality products. That’s down from 36% last year and 43% the year before. Private label acceptance in this area is particularly significant, as 54% of respondents cited quality as their top priority when shopping for everyday products.

Moreover, this year only a minority 45% of respondents believe that brands names offer more new products, varieties and innovations compared to store or private label brands. In 2010, a majority 56% felt that way.

Last year, a study by Ipsos found 7 in 10 consumers agreeing that store brands were either better than or about the same as national brands in terms of offering high-quality products. Similarly, most respondents at the time said that store brands were on equal or better footing when it came to offering products they trust (78%) and offering innovative products (67%).

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Tuesday, September 24th, 2013 news No Comments

New York Fashion Week Is Quickly Losing Influence

Source: http://www.businessinsider.com/fashion-week-losing-influence-fast-2013-1

New York fashion week

New York Fashion Week is losing footing as the industry’s top event.

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Wednesday, January 30th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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