Ford
GM’s Facebook Ads Don’t Work Because GM Sucks — Ours Work Fine
A funny comeback from Ford on the heels of news that GM is pulling its entire $10 million advertising campaign from Facebook…
GM said it was pulling its ads because they didn’t work.
Ford said on Twitter that, if GM’s ads didn’t work, it’s because GM didn’t know what it was doing:
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Nielsen IAG Top Ten Most-Recalled In-Program Placements: Dramas/Comedies
Sex sells … well, sex .. but not much else. Victoria’s Secret was the most recalled product placement on TV — fortunately they sell products related to what was recalled. Not so sure about the mayo and cell phone.
Source: http://adage.com/madisonandvine/article?article_id=143808
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| Rank | Brand | In-Program Placement Description | Program Airing Info | Recall Index |
|---|---|---|---|---|
| 1 | Victoria’s Secret | Michael interrupts meeting to offer Donna a retail store’s catalog | The Office (NBC, Apr 29) | 214 |
| 2 | Ford | Cole Austin points to his Mustang and says he still owns it | Cold Case (CBS, May 2) | 190 |
| 3 | Skype | Joyce tells Benson and Stabler that she talks to Andrew online | Law and Order: SVU (NBC, Apr 7) | 183 |
| 4 | Yamaha | Susan explains to Mike that she has inherited a piano | Desperate Housewives (ABC, May 2) | 181 |
| 5 | Rolex | Provo tells Fin that Jack stole his watch; member of the cooking staff is wearing it | Law and Order: SVU (NBC, Apr 7) | 178 |
| 6 | MedTec | Name is visible on the ambulance doors | Trauma (NBC, Apr 5) | 176 |
| 7 | Toyota | Mitchell and Cameron park their car at Charlie’s house | Modern Family (ABC, Apr 14) | 161 |
| 8 | Chevrolet | Winston drives with Guerrero, who identifies the car as a Camaro | Human Target (FOX, Apr 7) | 155 |
| 9 | Porsche | Zack asks Nick where he got his car from | Accidentally On Purpose (CBS, Apr 21) | 152 |
| 10 | Chevrolet | Pres. Hasaan rides in a black SUV after turning himself over to terrorists | 24 (FOX, Apr 5) | 147 |
The Perfect Babe – Megan Fox (pics)
Megan Fox – The Perfect Babe Product Placement
No, this post is not about Megan Fox. Well, yeah it is. But it’s about the MARKETING of Megan Fox.
Megan Fox has been around in films and TV since 2001 (see filmography below). But it wasn’t until 2007 when she starred in the first Transformers movie that she burst on the scene and became an overnight mega celebrity, especially online (see Google Search Volume chart). If you look at Ford’s search volume during the same period, there was NO lift in search that was detectable — there probably was some lift, but it is simply not detectable.
So Megan Fox went from very very little awareness to not only massive awareness, but also massive demand — people remembered her name and even took action (performed searches on her name). If some product placements would have had only 10% of the success of the “megan fox” product placement, they might actually justify the immense cost a bit better (millions of dollars paid by the advertiser to the movie makers to place products into the storyline of the movie).
And why is she “perfect,” in the marketing sense, of course? Her search volume has not only sustained but also continued to grow. She was not a flash in the pan that went away after the advertising/media dollars stopped or the public interest died off (see the snuggie and etrade search volume charts below).
transformer girl, second girl in transformers, other girl in transformers – Isabel Lucas
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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