forecast demand

Bankers Are Monkeying With Reporters Covering The Facebook IPO


monkey iphone

Reuters says the Facebook IPO is oversubscribed – that institutional buyers who have already bought in are calling around looking for some way to somehow get more stock.

Meanwhile, Bloomberg says that just the opposite – that demand for the IPO is weak and that Facebook is going to have to rely on retail investors for its offering to pop.

Here’s what’s probably going on: Buyers who want the price of Facebook shares to go down are telling reporters that supply is weak. Bankers selling the IPO, who want to the price to go up, are telling reporters that the thing is oversubscribed.

You can kind of tell what’s happeneing because of the way both Bloomberg and Reuters carefully couched reporting.

The Reuters headline is: “Facebook’s IPO already oversubscribed -source.” That means: “one guy who should know told us.”

The Bloomberg headline is: “Facebook IPO Said to Get Weaker-Than-Forecast Demand.” That means “this may not be what’s actually going on, it’s just what some people SAY is going on. So don’t blame us if it isn’t true.”

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , ,

Friday, May 11th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
Send Tips:
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing