Groupon Gets Personalized – But Not Enough

I’ve been getting deals for nail salon, spa treatments, and furniture cleaning. But none are relevant.  So when Groupon announced “personalization” I clicked through to try to tell it what kinds of deals were even in the right ballpark category (e.g. restaurants). Turns out it was only gender, age, and zip code.  Not gonna do much to increase relevance…

Ruh-Roh – others are just copying the proven concept and not using Groupon.  Go fast-followers!

Tags: , , , , , , , , , , , , , , , , , , ,

Thursday, July 29th, 2010 integrated marketing No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
Send Tips:
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing