fourth quarter

drag2share: Samsung Is On Track To Spend ~$13 Billion In Marketing This Year (GOOG)

source: http://feedproxy.google.com/~r/businessinsider/~3/TcwZ7nXiHnQ/samsung-ad-spending-2013-9

Wondering how Samsung managed to quash Motorola, HTC, and just about every other major Android rival? Start with this chart from analyst Benedict Evans.

Evans notes that Samsung’s run-rate for marketing is $12.7 billion based on marketing tin Q2. That’s more than Google paid to buy all of Motorola. It’s 3X HTC’s entire market cap.

It’s just an insane budget that no other company can keep pace with. Samsung’s final bill could be higher. Evans says that based on historical patterns, it will spend $4.5 billion in the fourth quarter. (He also says that it tends to spend more in Q3, though less in Q1.)

chart of the day samsung marketing


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Wednesday, September 25th, 2013 news No Comments

drag2share: Smartphone Users Are Spending More Of Their Time On Longer Videos

source: http://feedproxy.google.com/~r/businessinsider/~3/BgGBjHARAMA/smartphone-users-watch-longer-videos-2013-9

Mobile accounted for 12% of all hours spent consuming online video in June, according to Ooyala’s latest Global Video Index report.

Mobile continues to carve out an ever greater share of online video-viewing as video consumption migrates to mobile devices. A year before, mobile’s share of online video-viewing hours was just 7%.

Click here to download charts and data in Excel.

BII Mobile Video Consumption

Smartphone audiences are spending a surprising amount of their video-viewing time on longer video sessions. Smartphone users spent 53% of their time on sessions lasting 10 minutes or longer, up from 44% in the fourth quarter of 2012. Further, they spent 38% of their time on sessions lasting at least 30 minutes.

Smartphone and tablet video-viewing behavior is converging. The breakdown of video session length on smartphones and tablets now looks much the same.

The increase in longer video sessions on smartphones might be tied to exploding growth in the adoption of large-screen smartphones a! nd the g reater availability of ultra-fast 4G networks, which dramatically improve on-the-go video playback quality.

BII Mobile Video Consumption


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Wednesday, September 18th, 2013 news No Comments

drag2share: CHART OF THE DAY: Phablet Shipments Are Exploding Across Asia, As Tablet Sales Stagnate

source: http://feedproxy.google.com/~r/businessinsider/~3/PsuQLpqOOOg/chart-phablet-shipments-are-exploding-in-asia-2013-9

Phablets have experienced phenomenal growth in shipments across the Asia-Pacific region.

Shipments increased by an average of 88 percent quarter-on-quarter between year-end 2011 and June 30 of this year, according to IDC.

Much of the growth can be attributed to emerging markets like China and India where there is now high consumer demand for phablets, devices that straddle the line between tablet and mobile phone.

It may be a sign of the phablet’s cannibalization of the tablet market (much as tablets took the air out of the PC market.)

Low-cost phablet alternatives have also removed price barriers to device adoption.

In fact, the rise of low-cost phablets has ended Samsung’s dominance of this market. Samsung, maker of premium phablets like the Samsung Note, was responsible for 90 percent of phablet shipments in the fourth quarter of 2011, but the company’s share had shrunk to less than 50 percent by the second quarter of this year, according to IDC.

On average, low-cost phablets are priced at around $220, compared to $560 for Samsung devices.

IDC’s data excludes Japan but covers the entire Asia-Pacific region, including Australia, Korea, Malaysia, New Zealand, China and India. The research firm defines phablets as having a screen size of five to just under seven inches.

IDC groups phablets with tablets and laptop PCs into a market for “portable devices,” and in fact phablets are the only device category in the group that’s experiencing growth. Over the first half of this year, tablet shipments have decreased quarter-on-quarter, and laptop growth has been flat.

chart of the day phablets


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Wednesday, September 11th, 2013 news No Comments

Barnes and Noble posts $119 million loss in Q4 2013, will partner with third party on future Nook tablets

Source: http://www.engadget.com/2013/06/25/barnes-and-noble-posts-119-million-loss/

Barnes and Noble posts $119 million loss

Barnes and Noble has not had an easy go of it. The brick and mortal stalwart has seen its revenues and profits steeply decline as we’ve entered the age of the ebook. In fact, profits haven’t just shrunk, they’ve disappeared. During the fourth quarter of fiscal year 2013, the company suffered a net loss of $118.6 million, down significantly from the already poor showing it posted in 2012 when it lost $56.9 million in Q4. For the year that put Barnes and Noble’s losses at $154.8 million — more than double what it lost in 2012. Revenues have dropped both at retail outlets and its Nook digital business by $105 million and $56 million, respectively year-over-year. For its e-reader and ebook arm, that represents a 34 percent drop from Q4 2012. The bad news there is that device sales have declined dramatically and, while content sales were up for the year, in the fourth quarter they fell by 8.9 percent. Barnes and Noble attributes the year-over-year fall in sales to be attributed to the lack of blockbuster titles. In Q4 2012 revenues were boosted by juggernauts like Thirty Shades of Grey and The Hunger Games.

Going forward Barnes and Noble wants to significantly cut its losses on the struggling Nook business. To do that the company will be partnering with an as yet unnamed third party to manufacture and co-brand its tablet line. The Nook line of e-readers will continue to be designed and built in-house, but the retailer will be looking beyond its Manhattan office walls for help with the flailing Nook HD line. Existing products will be supported for the foreseeable future however, so don’t go tossing your Robert Brunner-designed slate in the trash just yet. If you’d like more detail check out the PR after the break.

 

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Tuesday, June 25th, 2013 news No Comments

The Major Retailers Most Threatened By Mobile Showrooming

Source: http://www.businessinsider.com/chart-major-retailers-threatened-by-mobile-2013-6

The practice of “showrooming,” or viewing an item in a retail store and then buying it online, has brought the e-commerce threat directly to bricks-and-mortar retailers.

Mobile raises the showrooming threat to a new level since price comparisons are available to shoppers immediately, as they make decisions and browse e-commerce websites in stores.

In a recent report from BI Intelligence, we analyze mobile showrooming’s influence on retail, and examine the various different types of consumer behavior that make up showrooming.

We also look at what the big retailers are doing to combat showrooming, and identify the five broad strategies that will help brick-and-mortar retailers win business from showroomers.

Access The Full Report By Signing Up For A Free Trial Today >>

Take a look at this chart from our report:

bii_showrooming_risk<br! >

Estimates of how much retail volume is influenced by smartphones vary wildly, but here are some numbers that gauge mobile showrooming’s influence:

In one dramatic effort to combat showrooming, U.S. electronics retailer Best Buy announced last month that starting March 3, 2013, its stores would match the prices of 19 major online competitors, including Apple, Amazon, and Buy.com. Target also has a price-matching policy in effect.

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Monday, June 24th, 2013 digital No Comments

drag2share: Mobile Games Generate More Than Double The Revenue On iOS

source: http://feedproxy.google.com/~r/businessinsider/~3/JvPrBRPUdYI/mobile-games-earn-more-on-ios-2013-6

Mobile Gaming Revenue On iOS Was 2.3x That Of Android (App Annie/IDC)
Despite a smaller installed base, mobile gaming revenue on iOS was still more than double that of Android in the first quarter of 2013. However, Google Play is growing quickly: gaming revenue doubled between the fourth quarter of 2012 and first quarter of this year. Apple generates a large share of its gaming revenue in the U.S., while Android is strong in South Korea.

Screen Shot 2013 06 12 at 5.22.41 PM


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Thursday, June 13th, 2013 news No Comments

drag2share: Pinterest Refers More Dollars Per Order To eCommerce Sites Than Any Other Social Media

source: http://feedproxy.google.com/~r/businessinsider/~3/6jnT9CxubtU/linkedin-networking-made-effective-2013-5

Pinterest Order SizePinterest Refers More Dollars Per Order To eCommerce Sites Than Any Other Social Media (Monetate)
Social media accounts for a dismal .71% of conversions on eCommerce websites. The verdict is still out on whether consumers will ever become big buyers on social media. However, there is one outlier in this new market. Pinterest sent more traffic to eCommerce websites in the first quarter of 2013 than it did in the retail-heavy fourth quarter. Moreover, Pinterest users referred to a shopping website spend $80.54 on average per order — the most of any social network


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Thursday, May 23rd, 2013 news No Comments

These Major Retailers Are Most Threatened By Mobile

Source: http://www.businessinsider.com/chart-major-retailers-threatened-by-mobile-2013-4

The practice of “showrooming,” or viewing an item in a retail store and then buying it online, has brought the e-commerce threat directly to bricks-and-mortar retailers.

Mobile raises the showrooming threat to a new level since price comparisons are available to shoppers immediately, as they make decisions and browse e-commerce websites in stores.

In a recent report from BI Intelligence, we analyze mobile showrooming’s influence on retail, and examine the various different types of consumer behavior that make up showrooming.

We also look at what the big retailers are doing to combat showrooming, and identify the five broad strategies that will help brick-and-mortar retailers win business from showroomers.

Access The Full Report By Signing Up For A Free Trial Today >>

Take a look at this chart from our report:

bii_showroom! ing_risk

Estimates of how much retail volume is influenced by smartphones vary wildly, but here are some numbers that gauge mobile showrooming’s influence:

In one dramatic effort to combat showrooming, U.S. electronics retailer Best Buy announced last month that starting March 3, 2013, its stores would match the prices of 19 major onli! ne compe titors, including Apple, Amazon, and Buy.com. Target also has a price-matching policy in effect.

To access BI Intelligence’s full reports on Mobile and Retail, sign up for a free trial subscription here.

 

 

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Join the conversation about this story »

    

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Tuesday, April 30th, 2013 digital No Comments

Google Served 2B Video Ads in Feb 2013 Facebook Serves 120B Display Ads Per Month

Google Served 2.2B video ads in February 2013.
comScore-top-10-video-ad-properties-in-feb-mar2013
Facebook serves an estimated 114B display ad impressions per month
The research, by comScore, estimates that Facebook now has 31.2% of U.S. advertising display impressions, up from 25.9% in the fourth quarter of 2010 and 15.6% in Q1 2010. At the current pace, Facebook will easily surpass 1 trillion impressions for the year.The total number of U.S. impressions was 1.1 trillion for the first quarter. Facebook’s closest competitor is Yahoo’s network of sites, which claimed 10.1% of the market.

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Friday, March 15th, 2013 news No Comments

Android surged to 69 percent smartphone share in 2012, dipped in Q4

Source: http://www.engadget.com/2013/02/14/idc-android-surged-to-69-percent-smartphone-share-in-2012/

IDC Android surged to 69 percent smartphone share in 2012, took a dip in Q4

Few would doubt that 2012 was Android’s year given how rapidly it grew, but it’s good to have some context. IDC is more than willing to oblige. It estimates that Google’s OS climbed from 49.2 percent of the smartphone space in 2011 to 68.8 percent in 2012. As we’ve seen in the past, though, most of that came from customers leaving embattled platforms, including a pre-BB10 BlackBerry and Symbian. Apple reportedly held its ground at 18.8 percent, while Microsoft appears to have turned a corner with Windows Phone by climbing back up to 2.5 percent.

The fourth quarter results paint a slightly different picture. Android still had a comfortable 70.1 percent of share in IDC’s reckoning, but it took a hit from 75 percent in the third quarter — similar to what we’ve seen elsewhere, the iPhone 5 launch helped iOS claw back enough share to hit 21 percent. BlackBerry and Windows Phone weren’t quite so rosy, although they also didn’t have full quarters with new devices to offer. We’ll have to wait for the first quarter of 2013 to finish before we learn of any true shakeups in the status quo.

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Source: IDC

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Thursday, February 14th, 2013 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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