fox

Source: http://gizmodo.com/5882869/even-after-shutting-down-limewire-cant-catch-a-break

Even After Shutting Down, LimeWire Can't Catch a BreakLimeWire has been kaput as a file-sharing service since October but that hasn’t stopped its legal woes. Now, after settling with the RIAA to the tune of $105 million, the MPAA and a host of indie music labels have filed lawsuits against the company as well. Talk about beating a dead horse.

Six studios—Twentieth Century Fox, Viacom, Comedy Partners, Disney, Paramount Pictures, and Warner Brothers—have filed suit, citing the court’s summary judgement in the RIAA case as basis for their claims. In that case, the court concluded that LimeWire “intentionally encouraged direct infringement.” Now, the court will have to decide LimeWire’s culpability in the illicit trade of movies and TV shows as well.

In addition, a group of independent record labels are arguing that, because of the same summary judgement, that they too are owed $105 million. There’s no word yet on how much the MPAA is asking for in damages, but if its anything near what it enjoy threatening the common user with, LimeWire’s going to need to find some deeper pockets. [Hollywood Reporter via Techdirt]

Image: Pakhnyushcha / Shutterstock

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Monday, February 6th, 2012 Uncategorized No Comments

Sports Fans Coalition motivated the FCC to review its NFL blackout rules

Source: http://www.engadget.com/2012/01/12/sports-fans-coalition-motivated-the-fcc-to-review-its-nfl-blacko/

Well, well, apparently the Sports Fans Coalition was had some success getting the FCC’s attention about the unfairness that is the most popular sports league in the State’s blackout policy. Currently, the NFL rules require any game that isn’t sold out to be blacked out in the home team’s market. The FCC extended that rule from over-the-air broadcasters to cable and satellite since most people don’t get TV with an antenna. This sounds like a good use of the FCC’s time and all, but considering FOX, CBS etc own the rights, we don’t see how removing this rule would change the NFL’s mind on its blackout policy. We suppose it’s possible that publicity from this type of deliberation from the FCC could spur bigger change from the NFL or even Congress, but considering the success of the NFL, this might not end peacefully.

Sports Fans Coalition motivated the FCC to review its NFL blackout rules originally appeared on Engadget on Thu, 12 Jan 2012 21:42:00 EDT. Please see our terms for use of feeds.

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Friday, January 13th, 2012 news No Comments

Netflix officially announces UK, Ireland launch

Source: http://www.engadget.com/2012/01/09/netflix-officially-announces-uk-ireland-launch/

20120109070007enprnprn17 netflix uk and ireland 1y 1326092407mr Netflix officially announces UK, Ireland launch

While it was already live for many, Netflix has made its launch in the United Kingdom and Ireland officially official, streaming its catalog of entertainment for 5.99 pounds / 6.99 euros a month. Residents can queue for a one month free trial at the website right now, and at launch it works not only on PCs, but also the usual suite of game consoles, Blu-ray players from LG, Samsung Smart TV, iOS and Android phones plus smart TV adaptors from Philips, Western Digital and Roku. As for content, it’s sourcing from All3Media, the BBC, CBS, Channel 4′s 4oD, Disney UK & Ireland, ITV, Lionsgate UK, MGM, Miramax, Momentum Pictures, NBCUniversal, Paramount, Sony Pictures Entertainment, Twentieth Century Fox and Viacom International Media Networks. Like the Latin American service, it also includes Open Graph Facebook tie-ins that are apparently held back in the US due to regulatory concerns. Check the official press release for more details on what’s currently available after the break, or just hit Netflix to sign up and give the streaming a shot no matter which side of the pond you’re on.

Continue reading Netflix officially announces UK, Ireland launch

Netflix officially announces UK, Ireland launch originally appeared on Engadget on Mon, 09 Jan 2012 02:50:00 EDT. Please see our terms for use of feeds.

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Monday, January 9th, 2012 news No Comments

Netflix signs Dreamworks; Amazon signs Fox

      http://www.nytimes.com/2011/09/26/business/media/netflix-secures-streaming-deal-with-dreamworks.html

Amazon signs with Fox to add over 11,000 TV shows and films to its Amazon Instant Video streaming service, which is free for Amazon Prime users.

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Monday, September 26th, 2011 news No Comments

Nielsen IAG Top Ten Most-Recalled In-Program Placements: Dramas/Comedies

Sex sells … well, sex .. but not much else. Victoria’s Secret was the most recalled product placement on TV — fortunately they sell products related to what was recalled. Not so sure about the mayo and cell phone.

Source:  http://adage.com/madisonandvine/article?article_id=143808

Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Victoria’s Secret Michael interrupts meeting to offer Donna a retail store’s catalog The Office (NBC, Apr 29) 214
2 Ford Cole Austin points to his Mustang and says he still owns it Cold Case (CBS, May 2) 190
3 Skype Joyce tells Benson and Stabler that she talks to Andrew online Law and Order: SVU (NBC, Apr 7) 183
4 Yamaha Susan explains to Mike that she has inherited a piano Desperate Housewives (ABC, May 2) 181
5 Rolex Provo tells Fin that Jack stole his watch; member of the cooking staff is wearing it Law and Order: SVU (NBC, Apr 7) 178
6 MedTec Name is visible on the ambulance doors Trauma (NBC, Apr 5) 176
7 Toyota Mitchell and Cameron park their car at Charlie’s house Modern Family (ABC, Apr 14) 161
8 Chevrolet Winston drives with Guerrero, who identifies the car as a Camaro Human Target (FOX, Apr 7) 155
9 Porsche Zack asks Nick where he got his car from Accidentally On Purpose (CBS, Apr 21) 152
10 Chevrolet Pres. Hasaan rides in a black SUV after turning himself over to terrorists 24 (FOX, Apr 5) 147

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Friday, May 14th, 2010 digital 1 Comment

The Grand Unified Theory of Marketing(tm) – Digital String Theory

UPDATED:  March 2014

Grand Unified Theory of Marketing by Augustine Fou 2014 Update from Dr Augustine Fou

 

UPDATED:  September 21, 2011

Most people use the term integrated marketing now and it has come to mean loose “integration” or interrelationships between marketing channels, like putting a web address on a TV ad, a QR code on a print ad, etc.

I am adding the following slide called “Unified Marketing – ecosystem of touchpoints” to put forth the concept of unified marketing.  This starts by putting the customer in the “middle” and wrapping their purchase funnel around them. Then we add the 3 concentric circles: 1) on-site, 2) off-site, and 3) third party to represent the types of channels at the disposal of the marketer/advertiser.

Then all tactics can be plotted on this single, unified marketing chart to reveal whether there are any gaps (not enough activity) or redundancies (too much spend).

Unified Marketing – ecosystem of touchpoints

Additional Reading:  Digital is a Philosophy

 

ORIGINAL POST

Just as physicists and mathematicians have been searching for the grand unified theory of the universe, I have been looking for a way to tie together the disparate disciplines of marketing and advertising, a way to correlate metrics from different industries that interrelate with marketing (e.g. market research, Nielsen, etc.), a way to put all past theories in context and perspective (Michael Porter’s Five Forces, Net Promoter, etc.), and a way to explain marketing successes and failures — all in one.

My method is the scientific method – which is simply put doing experiments and making observations that either support or refute hypotheses.

A grand unified theory will also need to be able to take into account phenomena such as social networks, etc. What are the organizing principles of such; what is the value?

Why now?

Using digital tools — such as search volume trends — we can start to correlate marketing spend effectiveness across different forms of media and also different advertising and marketing techniques.  The example below compares eTrade and @Drobo. What is most embarrassing is that eTrade, a well known brand from the first dot-com heyday, spent lots of money creating and airing TV ads which it hoped would go viral. They even paid for Superbowl ads for the last 2 years to promote the “eTrade talking babies” as you see from the 2 spikes in search volume during February of 2008 and 2009.  However, when compared to Drobo (a startup company that developed a very easily upgradeable back up hard drive array), it is shocking to note that Drobo spent NOTHING on advertising and relied entirely on word of mouth and an awesome product. And their search volume is not only larger than eTrade but also sustainably larger despite zero advertising and media cost.  The “totals” even suggest that the volume under the curve of Drobo is 8X (EIGHT TIMES) that of eTrade.

So if you consider that eTrade spent millions of dollars to create the TV ads and even more millions of dollars to air them on TV in order to drive interest, demand, and hopefully new customers, then Drobo can be considered to have gotten the equivalent of 8X more dollars in advertising and media – for FREE using techniques and channels other than TV advertising. So what does that say about the relative value of TV advertising compared to these other, newer techniques?

etrade-drobo-search-volume

godaddy vs megan fox

megan-fox-godaddy-search-volume

Grand Unified Theory of Marketing - Digital String Theory

Grand Unified Theory of Marketing – Digital String Theory

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Thursday, October 29th, 2009 digital strategy No Comments

Fading Stars, Hit Driven Stars, Flatliners, Rising Stars

search volume of various movie and television celebrities is driven by movie or television show; some are hit drive, others have sustaining power

Increasing and sustaining search volume – Megan Fox

megan-fox-search-volume

Hit Driven – Emma Watson search volume goes with Harry Potter movie search volume, exactly

emma-watson-harry-potter-search-volume

Spider Man Movie, Kirsten Dunst and Toby Maguire stars – search volume match exactly

kirsten-dunst-toby-maguire-

Fading Stars – Jessica Alba has some search volume spikes around the time when movies come out, but there is an overall decline in baseline search volume over time.

jessica-alba-search-volume


Fading TV Show – in January of 2006 and 07 there was still significant search volume around the star of Fox’s 24. In 2008 and 09 there was not. Kim Bauer (Elisha Cuthbert)

jack-bauer-keifer-sutherland-search-volume

Flatliners – Angelina Jolie and Brad Pitt search volume

brad-pitt-angelina-jolie-search-volume


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Monday, July 6th, 2009 digital No Comments

The Perfect Babe – Megan Fox (pics)

Megan Fox  – The Perfect Babe Product Placement

megan-fox-1 megan-fox-2 megan_fox_covers_june_2009_ellemegan-fox-babemegan-fox-pink-strapless-dress

No, this post is not about Megan Fox. Well, yeah it is.  But it’s about the MARKETING of Megan Fox.

Megan Fox has been around in films and TV since 2001 (see filmography below).  But it wasn’t until 2007 when she starred in the first Transformers movie that she burst on the scene and became an overnight mega celebrity, especially online (see Google Search Volume chart).  If you look at Ford’s search volume during the same period, there was NO lift in search that was detectable — there probably was some lift, but it is simply not detectable.

So Megan Fox went from very very little awareness to not only massive awareness, but also massive demand — people remembered her name and even took action (performed searches on her name). If some product placements would have had only 10% of the success of the “megan fox” product placement, they might actually justify the immense cost a bit better (millions of dollars paid by the advertiser to the movie makers to place products into the storyline of the movie).

And why is she “perfect,” in the marketing sense, of course? Her search volume has not only sustained but also continued to grow. She was not a flash in the pan that went away after the advertising/media dollars stopped or the public interest died off (see the snuggie and etrade search volume charts below).

megan-fox-search

ford-search

snuggie

etrade-baby

megan-fox

transformer girl, second girl in transformers, other girl in transformers – Isabel Lucas

isabel-lucas-transformer-girl

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Wednesday, June 24th, 2009 analytics, SEO 3 Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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