fragmentation

drag2share: Android Is Solving Its Fragmentation Problem

source: http://feedproxy.google.com/~r/businessinsider/~3/Gi-hSi9TVEA/how-android-is-overcoming-its-fragmentation-problem-2013-9

Android is turning the corner on fragmentation. 

Of all Android devices globally, 45% are now using Jelly Bean, the latest major update to Android (versions 4.1 and above). Only 31% are on Gingerbread (Android 2.3 versions). This is a big improvement over previous platform distribution numbers: 

  • Three months ago, when we last covered the Android landscape, 33% of Android devices used Jelly Bean.
  • Last September, only 1% of Android devices were running Jelly Bean. And 59% were still running Gingerbread. 

Android Distribution Platform 1

Superseded versions of Android are fading from prominence. Ice Cream Sandwich and Gingerbread are still found on about half of Android devices, but they’re losing share and ancient versions like Froyo, Eclair and Donut are disappearing from view. These trends spell relief for developers who complained about having to support outdated Android versions. 

(The expectation is that Android’s newest version, Kit Kat, will be released in mid-October.)

Wireless operators and device makers are notoriously bad at helping Google execute its updates. 

For that reason, Google is no longer relying only on Android updates to channel major software imp! rovement s. It has also begun rolling out updates to Android in a piecemeal fashion through the various applications and services it controls, particularly the Google Play Services app pre-loaded on Android phones. 

In reality, Google Play Services is much more than an app. It has broad permissions and effectively acts as a kind of quasi-operating system, allowing Google to introduce improvements without having to wrangle carriers and manufacturers.

Google Play Services is compatible with nearly all Android versions still in circulation. 

Download the chart and data in Excel.  

Android Distribution Platform 2


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Thursday, September 19th, 2013 news No Comments

drag2share: HTML5 vs. Apps: Where The Debate Stands Now, And Why It Matters

source: http://feedproxy.google.com/~r/businessinsider/~3/Yezl4tzEqus/html5-has-become-the-third-platform-2013-9

BII_HTML5_Mobile_NeedsAn HTML5 app is housed on the Web and runs inside a mobile browser. Unlike apps built specifically for Apple or Android devices, it does not need to be built from scratch for each operating system. The promise is that it can be “write once, run anywhere.”

It’s true: In many cases, HTML5 can work just as well as a native approach. HTML5 has established itself as the de-facto alternative “platform,” after Google’s Android and Apple’s iOS.

But it is not the silver bullet it is often made out to be, for several reasons. HTML5 faces a fragmentation issue of its own, since there are gaps in the range of HTML5 app features supported by the different mobile browsers. Backers of HTML5 are working furiously to fill those gaps.

So where are we in the HTML5 vs. native apps debate? The status of HTML5 is vital to decisions about where to invest mobile budgets. In an August 2013 reportBI Intelligence analyzes this very question.

In the report, we do a head-to-head comparison of the two, explain the specific reasons why HTML5 has some clear advantages over native apps for mobile development, look at adoption data, analyze the barriers to HTML5 as a development tool and explain how HTML5 is starting to overcome them, look at the current state of the performance advantage held by native apps, and explain why in a hyper-fragmented mobile landscape, HTML5 has emerged as the long sought-after “third platform,” allowing for mobile Web apps that cut across fragmentation.

Access The Report And Our Ongoing HTML5 Coverage By Signing Up For A Free Trial Today >>

Here are examples of where HTML5 is trying to close the performance and feature gap:

    • Graphics: Web apps are far along in allowing for scalable (users can enlarge them by zooming in) graphics that allow for “the creation of very advanced and slick user interfaces,” according to the W3C, the nonprofit that creates the HTML5 standard.

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  • Multimedia capabilities are improving. Video and audio playback has become a widely-supported and widely-used HTML5 mobile app feature. Other multimedia features are still in a more nascent stage.
  • Responsiveness: HTML5 apps can be written so that the device type is detected, and an appropriate app version is delivered. That’s important because of the variety of screen sizes out there. The layout, behavior and resolution are optimized for the screen.
  • User Data: Web apps are far along in their ability to store app data so that users can return to an app and pick up where they left off. Smooth offline usage is an area that needs more improvement.
  • Geolocation on Web apps is now basically a solved issue across mobile browsers, while integration with user calendars and address book data is still a work-in-progress.

 


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Tuesday, September 17th, 2013 news No Comments

drag2share: Why Facebook Faces An Existential Threat From Mobile-First Teens

source: http://feedproxy.google.com/~r/businessinsider/~3/w6PXMrR2n2s/facebook-competes-with-snapchat-for-teenagers-2013-8

Take a look at this infographic:

facebook graphic

Teenagers are flocking to mobile services that peel away many of the features at the heart of Facebook. Like most trends in the tech industry, the fragmentation of social media has started with the youngest users and is working its way up the age chain.


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Friday, August 16th, 2013 news No Comments

drag2share: Android’s Insane Fragmentation (GOOG)

source: http://feedproxy.google.com/~r/businessinsider/~3/IlUbNxclxz8/chart-of-the-day-androids-insane-fragmentation-2013-7

Android is a seriously fragmented operating system, and it’s only getting more fragmented.

OpenSignal, which makes an app that measures network performance, produced the following chart on the state of Android based on its users. It used the last 682,000 downloads of its app to produce the chart.

It says there are 11,868 distinct Android devices, up from 3,997 Android devices last year.

While this sounds like a mess for developers, Google has 1 million apps in its Google Play app store for Android. That’s more than Apple has for its App Store. So, the fragmentation isn’t turning off developers.

And the fragmentation of Android is the reason it’s the most popular smartphone operating system in the world. Handset makers have used thousands of versions of Android to push the operating system around the world.

Android fragmentation


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Tuesday, July 30th, 2013 news No Comments

drag2share: Android Is Starting To Beat Back Its Fragmentation Problem

source: http://feedproxy.google.com/~r/businessinsider/~3/dbBoWZ1pfbo/android-hits-stride-against-fragmentation-2013-7

elly Bean Is Now The Most Widely Used Version Of Android (9to5Google)
The most recent iteration of Android’s software, released in late 2012, finally overtook Gingerbread, released in late 2010, as the most widely used version of the platform, indicating that Android’s fragmentation problem may slowly be improving. Google new strategy to fight fragmentation is to push out user-facing updates directly through layers of the platform that don’t require manufacturers or carriers to support the updates. Read >

Screen Shot 2013 07 09 at 5.23.31 PM


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Wednesday, July 10th, 2013 news No Comments

Mobile OS Version Fragmentation Android vs iOS

Android OS Version Fragmentation
android june 2013
iOS platform distribution

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Monday, June 24th, 2013 news No Comments

The Threats That Literally Surround Facebook

Source: http://www.businessinsider.com/threats-that-literally-surround-facebook-2013-5

The tech world is mystified and frightened by teens. At the same time, tech companies are desperately catering to them, knowing that teens will shape the industry’s future.

In a recent report from BI Intelligence, we analyze how teens and their mobile-first habits threaten to upend the tech industry.

We specifically dig into how established Internet companies like Facebook are threatened by teen audiences and their tendency to fragment across platforms.

Access The Full Report By Signing Up For A Free Trial Today >>

Take a look at this infographic:

facebook graphic

Teenagers are flocking to mobile services that peel away many of the features at the heart of Facebook. Like most trends in the tech industry, the fragmentation of social media has started with the youngest users and is working its way up the age chain.

Right now, cross-posting softens some! of the edges of competition. For example, your Tumblr and Pinterest updates can automatically be cross-posted to Facebook. However, given the spate of conflicts between networks recently, one shouldn’t assume cross-posting will always be allowed.

As we argue in our report, we may be witnessing is the unraveling of a unitary, centralized social media landscape, dominated by Facebook, into a set of multipolar nodes. Facebook warded off the Instagram threat by buying the company, but it won’t always be possible for the company to neutralize threats with acquisitions.

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Monday, May 13th, 2013 digital No Comments

Android Has A Hardware Fragmentation Problem Too

Source: https://intelligence.businessinsider.com/welcome

Android’s fragmentation problem isn’t just a software issue; it has a hardware problem, too. Android has hardware fragmentation because it supports a slew of handsets from a number of manufacturers. As of September, the most popular screen size and density for Android phones accounted for about half of the market, with the balance taken by nine other screen sizes and densities.       

This too can make developing on Android a headache because developers must prepare their app for a range of screen sizes. Compare this to the iPhone, which until last week always had the same screen size.

Android Screen Size distribution  

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Thursday, September 20th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5910686/when-people-discuss-android-fragmentation-this-is-what-they-mean

The Overwhelming Android Sprawl, VisualizedYou’ve probably read about Android market fragmentation and wondered just how big a deal it is. This visualization spells out the problem tangentially: there are almost 4,000 unique Android devices out there running a single app available on Play. And only a very few of them run the most recent version.

The image was put together by Open Signal Maps to visualize the distribution of devices using their app. It includes data from 681,900 users, and breaks them down into almost 4,000 devices. Admittedly, that number is artificially high, because custom ROMs report identities differently.

But, the point here is that developing for Android is no longer as straightforward as it once was. With so many devices and an ever-expanding catalog of operating systems to cater for, it’s hardly surprising that Android support is shaky at best. By contrast, a similar image for an iOS app would only feature a handful of devices.

Oh, and if you were wondering, yes, that big green block occupying a ten percent share is the Samsung Galaxy S II. [Open Signal Maps via The Verge]

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Wednesday, May 16th, 2012 Uncategorized No Comments

Is Fragmentation Making Android Developers Jump Ship

Source: http://gizmodo.com/5895166/is-fragmentation-making-android-devs-jump-ship

Is Fragmentation Making Android Devs Jump Ship?Android proponents frequently argue that the open-source ecosystem with tons of devices has far more potential than Apple’s two device walled-garden. Think of the possibilities! Well, a new study indicates that all that potential is scaring many would-be developers away because they don’t know which version of Android to write for.

The Register reports that interest in creating apps for Android tablets and smartphones is declining. The application development platform Appcelerator conducts quarterly surveys of its users asking them who is “very interested” in each operating system. While the total percentage of developers interested in Android continues to rise slightly, it’s basically stagnating compared to the skyrocketing interest in iOS. Nearly 90% of developers favor iOS while less than 80% are interested in Android smartphones and only 64% are interested in Android tablets. According to the study:

We observed relatively minor shifts in developer interest around iOS, Android, Microsoft, and others from last year’s fourth quarter survey. However, when we look at the trend line over the past year some interesting patterns emerge. In Q1 2011 Android was nearly neck-and-neck with iOS in terms of developer interest. Among developers, Android in both tablet form and smartphone, held almost as much interest as iPads and iPhones. In the past year, developer Begun to wane, not significantly from quarter to quarter, but noticeably enough to create the above trend line over the course of the year. We believe this is mostly due to the fragmentation Android continues to experience and that Google seems unable to curtail, and the continued success of Apple’s iPhone and iPad. This fragmentation, coupled with iPads continuing to outsell all Android tablets combined, has swayed developers increasingly towards iOS and away from Android.

The problem is the number of concurrent iterations of Android, which remain current amongst the multitude of Android devices out there. Developers can count on most iOS users to update to the latest version of the operating system, while Android users are on everything from Froyo to Gingerbread to Ice Cream Sandwich.

Is Fragmentation Making Android Devs Jump Ship?This is far from a death-blow to Android. The number of users continues to increase, but it is interesting to see some of the adverse consequences come to light. Also interesting? Eight percent of developers are interested in creating apps for WebOS—just slightly fewer than those interested in the Blackberry Playbook. [Appcelerator via The Register]

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Wednesday, March 21st, 2012 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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