free shipping

Showroomers and Price Elasticity: Intriguing Results Suggest Impact of Free Shipping

source: http://www.marketingcharts.com/wp/topics/e-commerce/showroomers-and-price-elasticity-intriguing-results-suggest-impact-of-free-shipping-35311/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

parago-Showrooming-Price-Elasticity-July2013A new “Shopper Showrooming Study” [pdf] study from parago contains a host of “core” statistics related to showrooming (58% of smartphones owners do it! It’s growing quickly!), but it’s perhaps best to leave aside exact percentages as surveys often turn up different results. (Here’s a roundup of some data on showrooming behavior – and here’s one study that argues that it’s over-hyped). The more intriguing snippets of the parago study come in the discussion of price elasticity and in some of the behaviors of low- and high-income respondents that appear on the surface to be counter-intuitive.

Tags: , , , , , , , , , ,

Friday, July 26th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing