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How Social Commerce Is Winning By Going After The Entire Shopping Experience, From Browsing To Sale

Source: http://www.businessinsider.com/social-commerce-and-the-sales-funnel-2013-9

BII social commerce funnel

If social commerce is ever going to fulfill its ambitions, it must go after all parts of what is known as the consumer purchase funnel.

The classic funnel might be divided into three main stages: consumers discover new products on Facebook or Pinterest, then form an opinion, and finally move on to the purchase stage.

Social commerce is all about inspiration and product discovery, but entrepreneurs and retailers are anxious to transform that interest at the “top-of-the-funnel,” into sales.

In a new report from BI Intelligence, we analyzed the most recent data and spoke to leaders in the social commerce space to understand how their companies are adding value at different stages of the retail and e-commerce purchase funnel. To do so they’re building social networks around e-commerce platforms, partnering with brands, or otherwise transforming social commerce’s strengths in Pinterest-style digital window-shopping into a clear value proposition.

Access The Full Report, Graphics, And Data By Signing Up For A Free Trial Today >>

Here’s how social commerce companies are driving sales:

In full, the report:

 

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Wednesday, September 11th, 2013 news No Comments

drag2share: CHART: How Big An Audience Does Paid Post Promotion On Facebook Buy?

source: http://feedproxy.google.com/~r/businessinsider/~3/0xts15fkRGg/paid-post-audience-size-on-facebook-2013-9

The impact that any single marketer achieves thanks to paid promotion of a Facebook post isn’t typically made public.

Unless that marketer is the U.S. government.

Recently, a U.S. State Department program underwent scrutiny after spending over $630,000 on Facebook marketing over the course of two years, in a P.R. effort to attract foreign audiences to its Facebook pages and posts.

So how much added reach did the U.S. State Department achieve when they did pay up?

In an audit of the Facebook campaign, the U.S. State Department Inspector General revealed that with paid promotion, two posts from earlier this year gained a 1,000% larger audience than they would have attracted as unpaid media.

This analysis comes from BI Intelligence coverage of social media marketing, which includes our recent report that can be downloaded with a free trial, “Earned Media And Social Media: How Marketers Can Get Beyond The Hype.”

BII_FB_PaidvsUnpaidReach

Why did the U.S. government spend so much on Facebook?

The Bureau Of International Information Programs, like many Facebook marketers, found itself having to fork over much more money after September 2012, when Facebook made chan! ges to i ts algorithm, which decides the posts that show up on user news feeds. (Facebook made similar changes more recently related to “story bumping,” which mean marketers have to compete with a greater number of older posts for user News Feed spots.)

The findings reveal just how high the stakes are for content marketers on Facebook as they try to decide whether to put dollars behind their content. If they don’t pay up, their audiences are significantly reduced.


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Wednesday, September 11th, 2013 news No Comments

Source: http://www.businessinsider.com/social-commerce-and-retailer-benefits-2013-8

BII ecommerce conversions size

Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.

Retailers and brands are increasingly focusing their attention on social commerce.

But many struggle with the question: how do you convert a “like,” a “tweet,” or “pin” into a sale? Is social media really going to be a source of dollars and foot traffic?

In a recent report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and we examine the numbers behind the social commerce conversion and order value gap. The report is supplemented by rich datasets on social commerce, and subscribers will also receive full access to BI Intelligence’s full library of hundreds of in-depth reports, charts and datasets — including up to date coverage on social commerce.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here’s an overview of the converging trends that promise to transform social media into a viable commerce platform:

BII social mobile purchases

BII specialty retail social platforms

BII_PinterestInStoresCOTD_7_11_13

BII AOV comparisons

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Friday, August 2nd, 2013 charts No Comments

drag2share: Brand Videos Hit Their Viral Peak On Day Two After Launch

source: http://feedproxy.google.com/~r/businessinsider/~3/0m5Dhiqfny8/brand-videos-hit-viral-peak-on-day-two-2013-7

Television is no longer the only game in town for distributing and watching video. The Internet and the social web have provided content creators and advertisers with a cost-effective way to distribute video.

“Social” video  is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it’s about listening to friends’ recommendations and glancing at social media feeds.

In a recent report from BI Intelligence, we look at the general state of social video, examine social video audiences and their demographics, analyze how marketers and advertisers are getting into the mix, compare the major social video platforms, and detail how social is influencing video as a content medium.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

The first few days following launch are key to a video’s viral success. Unruly Media studied the top 200 viral ! brand vi deos launched 2012, and shared some of their results exclusively with BI Intelligence.

Take a look at these charts:

BII video sharing week

Here is a look at the same chart, but over a longer period of time:

BII social video sharing

According to Unruly’s data, 10% of shares occurred on day two (the viral peak), and 25% of shares occurred within the first three days. However, marketers shouldn’t forget that brand videos also have a shelf-life and somewhat of a long-tail: 50% of shares came after the first three weeks.  Shares are defined as  Facebook shares, Facebook likes, Facebook comments, Twitter mentions, retweets, and blog post mentions .

A separate Unruly study of 1,000 brand videos analyzed how the different days of the week stacked up for video shares, whether they saw more or fewer shares than the daily average. The resu! lt was c lear: video shares increase late in the work week — Fridays saw 16% more shares than the daily average — and then drop precipitously over the weekend. 


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Monday, July 15th, 2013 news No Comments

drag2share: CHART: How Mobile Coupons Are Driving An Explosion In Mobile Commerce

source: http://feedproxy.google.com/~r/businessinsider/~3/5ioYhBLbLkk/how-mobile-coupons-drive-mobile-commerce-2013-7

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year’s holiday shopping season, that number had risen to 11%. That’s approximately $18.6 billion in consumer spending – and that doesn’t even include travel-related purchases.

New mobile merchandising trends — merchandising being the art of selling people products they didn’t know they wanted — like mobile catalogs and coupons are helping to drive this explosion.

In a recent report from BI Intelligence, we examine the main reasons why mobile commerce is exploding, and analyze the new mobile merchandising trends — like mobile catalogs and coupons – that are contributing to this growth.

Access The Full Report By Signing Up For A Free Trial Today >>

Take a look at this chart that illustrates the widespread usage of mobile coupons:

bii_mobilecommerce2_couponingcategory (1)

The role of mobile coupons in driving mobile commerce will only continue to grow:

In our report, we detail how brands and retailers are increasingly using digital coupons as a means to drive digital revenue, increase offline sales and foot traffic to physical stores, gather data, and build direct relationships with customers and potential customers.


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Wednesday, July 10th, 2013 news No Comments

The Major Retailers Most Threatened By Mobile Showrooming

Source: http://www.businessinsider.com/chart-major-retailers-threatened-by-mobile-2013-6

The practice of “showrooming,” or viewing an item in a retail store and then buying it online, has brought the e-commerce threat directly to bricks-and-mortar retailers.

Mobile raises the showrooming threat to a new level since price comparisons are available to shoppers immediately, as they make decisions and browse e-commerce websites in stores.

In a recent report from BI Intelligence, we analyze mobile showrooming’s influence on retail, and examine the various different types of consumer behavior that make up showrooming.

We also look at what the big retailers are doing to combat showrooming, and identify the five broad strategies that will help brick-and-mortar retailers win business from showroomers.

Access The Full Report By Signing Up For A Free Trial Today >>

Take a look at this chart from our report:

bii_showrooming_risk<br! >

Estimates of how much retail volume is influenced by smartphones vary wildly, but here are some numbers that gauge mobile showrooming’s influence:

In one dramatic effort to combat showrooming, U.S. electronics retailer Best Buy announced last month that starting March 3, 2013, its stores would match the prices of 19 major online competitors, including Apple, Amazon, and Buy.com. Target also has a price-matching policy in effect.

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Monday, June 24th, 2013 digital No Comments

CHART OF THE DAY: Mobile Payments Are About To Explode

Source: http://www.businessinsider.com/chart-of-the-day-mobile-payments-growth-2013-6

This chart comes from Business Insider Intelligence, a research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

With renewed rumblings that Apple is thinking about breaking into the mobile payments space, it’s worth taking a look at how far it’s predicted to go.

According to analysis by BI Intelligence, mobile payments will make up $1.5 trillion of all transactions in the US by 2017. Last year, that number was just $120 billion.

mobile payments growth chart of the day

 

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Thursday, June 13th, 2013 news No Comments

drag2share: Twitter Ads Will Target TV Tweeters

source: undefined

Twitter Ads Will Target TV Tweeters

May 23, 2013

Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today.


BII_2ndScreen_twitter3Twitter’s New Ad Tools Are All About The Second Screen (Twitter)
Twitter is pitching its new ad product to brands as a way to continue the stories they tell on TV commercials, and do so online and mobile. Thanks to new analytics, Twitter will automatically know what ads aired on which shows, pair that data with users who tweeted about those same shows or events, and serve those user! s ads th at tie in with the TV commercials that aired during the programming. This strategy is all about leveraging Twitter’s mobile usage as a “second screen” companion app to TV. As Twitter itself highlighted in its announcement, “64 percent of mobile-centric Twitter users use it infront of TV at the home.


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Thursday, May 23rd, 2013 news No Comments

How Mobile Coupons Are Driving An Explosion In Mobile Commerce

Source: http://www.businessinsider.com/mobile-coupons-driving-mobile-commerce-2013-5

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year’s holiday shopping season, that number had risen to 11%, according to comScore. That’s approximately $18.6 billion in consumer spending – and that doesn’t even include travel-related purchases, which comScore counts separately. 
bii_mcommerce2_users

New mobile merchandising trends — merchandising being the art of selling people products they didn’t know they wanted — like mobile catalogs and coupons are helping to drive this explosion.

Thanks in part to this new ecosystem of retail and shopping apps, mobile-generated retail spend could rise to 15% of retail e-commerce by the end of this year.

In a new report from BI Intelligence, we examine the main reasons why mobile commerce is exploding, dig deeper into the numbers underpinning the explosive growth, and analyze the new mobile merchandising trends — like mobile catalogs and coupons – that are contributing to this growth.

<! strong>< a href=”https://intelligence.businessinsider.com/welcome?utm_source=House&utm_medium=Edit&utm_term=MC4&utm_content=link&utm_campaign=BIIMobile”>Access The Full Report By Signing Up For A Free Trial Today >>

Here’s a brief overview of why retailers and brands are offering mobile coupons:

In full, BI Intelligence’s report on Mobile Commerce:

To access BI Intelligence’s full reports on Mobile Commerce, sign up for a free trial subscription here.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

    

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Wednesday, May 22nd, 2013 news No Comments

drag2share: CHART: Here’s How Mobile Social Networks Have Become

source: http://feedproxy.google.com/~r/businessinsider/~3/iU3AfHMz_60/how-mobile-social-networks-have-become-2013-5

CHART: Here’s How Mobile Social Networks Have Become

May 16, 2013

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

At the same time, mobile usage is exploding. Advertisers’ desire for guaranteed attention, coupled with this explosion, helps to explain social media’s move away from traditional display ads — like Facebook’s right-rail ads — and toward so-called native ads that surface in a user’s stream, either as a tweet or a Facebook post.

In a new report from BI Intelligence, we analyze the state of social media advertising and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.

We specifically provide a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, as well as a primer on Tumblr as an emerging ad medium.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Take a look at this chart that details how mobile social networks have become:

u.s. share of time spent by device

Overall, mobile accounts for just under 40% of time spent on social media. Both Twitter and Facebook have passed the 50% mobile usage mark


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Thursday, May 16th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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