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drag2share: Streaming Services Free Rider Problem

source: http://feedproxy.google.com/~r/businessinsider/~3/TMIC3t2MfKY/how-business-insider-employees-listen-to-music-2013-8

Paying to stream: Pandora’s free-rider problem

Not a single respondent giving a definitive answer who uses Pandora said they pay for the service’s premium version, which cuts out ads, allows for offline listening through a Desktop app, and ostensibly provides higher-quality audio.

On the flip side, among Spotify users, more said they pay for the premium version — which allows you to listen offline, on any device, and without ads — than said they stay with the free version.

pay vs free

And some color:

“I no longer buy music . Spotify has everything I need, and I’m just fine ‘renting’ it all for $10 per month.”

“Today, I think Spotify makes sense, but I’m too cheap to pay for it on my phone. I like iTunes Match because it’s all of my music on my phone. If I want to test something out, I use free Spotify on desktop and if I love it, I buy it.”

I stream, mostly using Spotify. I pay the $10 a month for the premium, so I can listen on the computer at work and iPad/phone at home. ”

“I’m using premium most of the time these days. I stream exclusively. You Tube is a close-second.”


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Friday, August 16th, 2013 news No Comments

Most People Think Google Glass Is Going To Flop

Source: http://www.businessinsider.com/google-glass-sales-predictions-2013-5

megyn kelly google glassTech pundits are still weighing in on Google‘s computerized glasses, Google Glass.

Assessments are all over the map.

But getting a free version of a new gadget, or being rich enough that you can plunk down $1,500 for one, is very different from actually choosing to buy one as a normal person.

And that, for any new gadget, is where the rubber meets the road.

So what’s the current consensus for future Google Glass sales?

According to a poll we ran over the weekend, the consensus is that there really isn’t a consensus. The assessments, again, are all over the map.

If there is a bias, though, it’s to the negative. More people think Google Glass is going to flop that think it’s going to be a runaway hit.

Specifically, more than a quarter of people expect Google to sell less than a million units of Glass (or equivalent) in three years.

More than half expect Google to sell less than 8 million units a year.

Given the early excitement around the technology, both of those outcomes would be considered a flop.

Meanwhile, 14% of people think Google will sell more than 80 million units a year in three years.

That sales level would be a massive home run.

Here are the current results of the poll.  You can cast your own vote here.

Google Glass sales poll

 

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Tuesday, May 7th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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