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How Annual Tablet Sales Will Explode To 450 Million By 2016

Source: http://www.businessinsider.com/bii-report-how-annual-tablet-sales-will-explode-to-450-million-by-2016-2012-11

tablet sales

In the two years since Apple launched the iPad,  the tablet market has exploded. When one includes Android and other tablets as well as e-readers, nearly 100 million tablets were sold in 2011.

Tablets and smartphones will not completely displace PCs. But they will quickly overwhelm them in terms of unit sales. When, where, how and to what degree this occurs will have tremendous implications across many businesses and industries. 

In a recent report from BI Intelligence, we estimate that tablet sales will reach 450 million units by 2016, and lay out the key analysis behind these forecasts. 

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Here are some of the growth drivers:

The report is full of charts and data that can be downloaded and put to use. 

In full, the report:

For full access to our Tablet Market report, sign up for a free trial subscription today.

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mf How Annual Tablet Sales Will Explode To 450 Million By 2016

You can save a boatload of money by buying eyeglasses online, but it’s a bit of a gamble because you can’t actually try them on. That is, until now. Previously mentioned Warby Parker will now ship you five pairs to try for five days, no obligation to buy.

Select any 5 pairs of glasses that you’d like to try and the company will send them to you for free. (For those wondering, the program is available for contiguous US residents only.) You can try them on in the comfort of your home and ask your friends and family for their opinions or get feedback from Warby Parker experts on Facebook over the next five days.

Send the glasses back (return shipping is free), and if you like any of them, order the frame(s) with your prescription. Glasses cost $95 including prescription lenses.

As an added feel good bonus, for every pair Warby Parker sells, the company donates a pair of glasses to a person in need.

Warby Parker Home Try-On Program | Warby Parker

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Wednesday, June 20th, 2012 digital No Comments

GM Pulled Ads After Facebook Begged It To Use Free Media (FB)

Source: http://www.businessinsider.com/gm-pulled-ads-after-facebook-begged-it-to-use-its-free-media-2012-5

free sign man

General Motors pulled its entire $10 million ad budget after Facebook executives urged the company to concentrate more on posting free content to its web page, according to Reuters.

The account dovetails with BI’s May 16 report, which noted that General Motors wasn’t executing the basics — posting compelling content for free on its Brand Pages — of its Facebook strategy correctly.

Reuters said:

Facebook may only have itself to blame for why General Motors rained on its IPO parade this week.

… During the meeting with GM, Facebook officials emphasized the lure of free posted content on their website, the sources said. By contrast, the ads looked “kind of meager and perhaps expensive by comparison,” one source said.

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Friday, May 18th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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