FREE

How Annual Tablet Sales Will Explode To 450 Million By 2016

Source: http://www.businessinsider.com/bii-report-how-annual-tablet-sales-will-explode-to-450-million-by-2016-2012-11

tablet sales

In the two years since Apple launched the iPad,  the tablet market has exploded. When one includes Android and other tablets as well as e-readers, nearly 100 million tablets were sold in 2011.

Tablets and smartphones will not completely displace PCs. But they will quickly overwhelm them in terms of unit sales. When, where, how and to what degree this occurs will have tremendous implications across many businesses and industries. 

In a recent report from BI Intelligence, we estimate that tablet sales will reach 450 million units by 2016, and lay out the key analysis behind these forecasts. 

Access the Full Reports By Signing Up For A Free Trial Today >>>

Here are some of the growth drivers:

The report is full of charts and data that can be downloaded and put to use. 

In full, the report:

For full access to our Tablet Market report, sign up for a free trial subscription today.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »



Tags: , , , , , , , , , , , , , , , , , , ,

Friday, November 2nd, 2012 news No Comments

How HTML5 Will Take Over Mobile Apps

Source: http://www.businessinsider.com/bii-report-how-html5-will-take-over-mobile-apps-2012-10

dHTML5 is a new technology that allows developers to build rich web-based apps that run on any device via a standard web browser.

Many think it will save the web, rendering native platform-dependent apps obsolete. 

So, which will win? Native apps or HTML5? 

recent report from BI Intelligence explains why we think HTML5 will win out, and what an HTML future will look like for consumers, developers, and brands.

Access The Full Report By Signing Up For A Free Trial Today >>

Here’s how HTML5 will eventually win out: 

In full, the special report analyzes:
  • What HTML5 is, giving an overview of how it is a technology done by committee

To access BI Intelligence’s full report on HTML5, sign up for a free trial subscription here.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Tuesday, October 30th, 2012 news No Comments

Why The Debate Matters, And Who Will Win

Source: http://feedproxy.google.com/~r/businessinsider/~3/XmoIr5uhrZk/html5-vs-apps-why-the-debate-matters-and-who-will-win-2012-10

html5 support

HTML5 is a new technology that allows developers to build rich web-based apps that run on any device via a standard web browser.

Many think it will save the web, rendering native platform-dependent apps obsolete. 

So, which will win? Native apps or HTML5? 

A recent report from BI Intelligence explains why we think HTML5 will win out, and what an HTML future will look like for consumers, developers, and brands.

Access The Full Report By Signing Up For A Free Trial Today >>

Here’s why the Apps-vs-HTML5 debate matters:

  • Distribution: Native apps are distributed through app stores and markets controlled by the owners of the platforms. HTML5 is distributed through the rules of the open web: the link economy.
  • Monetization: Native apps come with one-click purchase options built into mobile platforms. HTML5 apps will tend to be monetized more through advertising, because payments will be less user-friendly.
  • Platform power and network effects: Developers have to conform with Apple’s rules. Apple’s market share, meanwhile, creates network effects and lock-in. If and when developers can build excelle! nt iPhone and iPad functionality on the web using HTML5, developers can cut Apple out of the loop. This will reduce the network effects of Apple’s platform.
  • Functionality: Right now, native apps can do a lot more than HTML5 apps. HTML5 apps will get better, but not as fast as some HTML5 advocates think. 

In full, the special report analyzes:

  • What HTML5 is, giving an overview of how it is a technology done by committee.

There’s A New Tool For Brands To Launch Instagram Campaigns

Source: http://www.businessinsider.com/new-tool-for-brands-instagram-campaigns-2012-9

Liz Eswein Instagram

With 100 million (and counting) registered users on Instagram and 5 billion photos shared, brands are clamoring to find new ways to engage with users on — not to mention monetize — the new social media platform. 

This comes in many forms, from companies creating a new Instagram persona to them integrating the photo stream site onto their actual company websites. Urban Outfitters owned Free People, for example, uses Instagrammers who post shots in the retailers’ jeans as models on the company website.

In the same vein, VenueSeen launched a management and CRM tool that that allows brands to run Instagram campaigns that integrate onto their company websites.

The tool aggregates photos that have been labeled with a specific hashtag and brings them to a company’s campaign page. Instagrammers can then claim their photograph and collect prizes, coupons, and other incentives the company have put in place. This allows for easy company/consumer interaction and gives brands customer contact information.

The price for a campaign can range from under $1000 a month to tens of thousands, depending on the scope and reach of the project,” CEO Brian Zuercher told Business Insider.

VenueSeen originally was a social media management and monitoring tool that helped brands identify fans based on hashtags, check-ins, comme! nts, and location-specific photos on Instagram and FourSquare. It worked with The Columbus Zoo, Macaroni Grill and other restaurants and vendors.




It now has an Instagram specific campaign tool. “The question was, how do we get to the next level and see Instagram as a monetization strategy,” CEO Brian Zuercher explained.




Warrior, a New Balance owned company that sells Lacrosse equipment, was the first brand to use VenueSeen for an Instagram campaign.



See the rest of the story at Business Insider

Please follow Advertising on Twitter and Facebook.



Tags: , , , , , , , , , , , , , , , , , , ,

Sunday, September 23rd, 2012 news No Comments

The Winner Of The Apps vs. Browsers War Is… (AAPL, MSFT, GOOG)

Source: http://www.businessinsider.com/bii-report-the-winner-of-the-apps-vs-browsers-war-is-2012-9

apps vs browserThe mobile web is unique because it has two distinct access points: browsers and apps.

In a special report on Mobile Usage just out from BI Intelligence, we analyze patterns around all types of mobile behavior, including the recent trends in mobile browser and app usage.

Access The Full Report By Signing Up For A Free Trial Today >>

So, apps vs. browsers. Who is winning?

The report has lots of charts and data that can be easily accessed, downloaded, and put to use. 

In full, the report also looks at:

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »



Tags: , , , , , , , , , , , , , , , , , , ,

Wednesday, September 19th, 2012 news No Comments

Here’s How Consumers Are Shopping With Their Phones

Source: http://www.businessinsider.com/bii-report-heres-how-consumers-are-shopping-with-their-phones-2012-9

shopping mobile

Mobile devices are playing an increasingly large role in commerce.

In a special report out from BI Intelligence, we analyze patterns around all types of mobile behavior, including how people use their phones to shop.

Access The Full Report By Signing Up For A Free Trial Today>>

So, how are consumers using their phones in the shopping process? 

The report is full of charts and da! ta that can be easily accessed, downloaded, and put to use.

In full, the report also looks at:

Please follow SAI on Twitter and Facebo ok.

Join the conversation about this story »



Tags: , , , , , , , , , , , , , , , , , , ,

Tuesday, September 11th, 2012 news No Comments

How HTML5 Will Take Over Mobile Apps

Source: http://www.businessinsider.com/bii-report-how-html5-will-take-over-mobile-apps-2012-9

html5 support

HTML5 is a new technology that allows developers to build rich web-based apps that run on any device via a standard web browser.

Many think it will save the web, rendering native platform-dependent apps obsolete. 

So, which will win? Native apps or HTML5? 

recent report from BI Intelligence explains why we think HTML5 will win out, and what an HTML future will look like for consumers, developers, and brands.

Access The Full Report By Signing Up For A Free Trial Today >>

Here’s how HTML5 will eventually win out: 

In full, the special report analyzes:
  • What HTML5 is, giving an overview of how it is a technology done by committee

To access BI Intelligence’s full report on HTML5, sign up for a free trial subscription here.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »



Tags: , , , , , , , , , , , , , , , , , , ,

Wednesday, September 5th, 2012 news No Comments

India is Giving Away Free Prescription Drugs And Big Pharma Is Not Happy About It

Source: http://www.businessinsider.com/india-begins-54-billion-free-drug-policy-2012-7

India doctors

A couple weeks ago, Cipla pharmaceuticals ticked off the larger pharmaceutical firms when it announced it would begin offering its cancer treatment at a price 75% lower than its competitors. Specifically for kidney, lung, and brain cancer, the treatment is basically a copy, or generic, of Nexavar, co-developed and co-marketed by Bayer and Onyx Pharmaceuticals.

If Big Pharma thought that was bad, now they have to cope with the Indian government’s new plan to give away $5.4 billion in prescription drugs over the next 5 years, according to Reuters. And the news just kept getting worse, as India announced that branded drugs would be banned from the plan. 

The policy, only operating in state-run hospitals and clinics, will allow public doctors to prescribe free generic medicines to ailing Indians. If doctors are caught prescribing branded drugs, disciplinary action will result. 

With 40% of the population under the poverty line (living off of $1.25 or less), the average citizen spends just $4.50 in medial costs per year. Health care is seen as a luxury for the well-off, private clinics accounting for four times more health spending than public hospitals. Indian officials hope this plan helps change that, predicting that by the end of 2017, at least 52% of India’s 1.2 billion citizens will take advantage of the policy, according to the same Reuters article

While figures for Big Pharma companies like Bayer and GlaxoSmithKline will surely be hit, Indian generic makers including Cipla will be set to benefit the most.  

Please follow International on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Thursday, July 5th, 2012 news No Comments

Try On Five Pairs of Glasses for Free at Home

Source: http://lifehacker.com/5919905/try-on-five-pairs-of-glasses-for-free-at-home-with-warby-parkers-try+on-program

 

You can save a boatload of money by buying eyeglasses online, but it’s a bit of a gamble because you can’t actually try them on. That is, until now. Previously mentioned Warby Parker will now ship you five pairs to try for five days, no obligation to buy.

Select any 5 pairs of glasses that you’d like to try and the company will send them to you for free. (For those wondering, the program is available for contiguous US residents only.) You can try them on in the comfort of your home and ask your friends and family for their opinions or get feedback from Warby Parker experts on Facebook over the next five days.

Send the glasses back (return shipping is free), and if you like any of them, order the frame(s) with your prescription. Glasses cost $95 including prescription lenses.

As an added feel good bonus, for every pair Warby Parker sells, the company donates a pair of glasses to a person in need.

Warby Parker Home Try-On Program | Warby Parker

Tags: , , , , , , , , , , , , , , , , , , ,

Wednesday, June 20th, 2012 digital No Comments

GM Pulled Ads After Facebook Begged It To Use Free Media (FB)

Source: http://www.businessinsider.com/gm-pulled-ads-after-facebook-begged-it-to-use-its-free-media-2012-5

free sign man

General Motors pulled its entire $10 million ad budget after Facebook executives urged the company to concentrate more on posting free content to its web page, according to Reuters.

The account dovetails with BI’s May 16 report, which noted that General Motors wasn’t executing the basics — posting compelling content for free on its Brand Pages — of its Facebook strategy correctly.

Reuters said:

Facebook may only have itself to blame for why General Motors rained on its IPO parade this week.

… During the meeting with GM, Facebook officials emphasized the lure of free posted content on their website, the sources said. By contrast, the ads looked “kind of meager and perhaps expensive by comparison,” one source said.

See Also:

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , ,

Friday, May 18th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing