Source: http://feeds.gawker.com/~r/gizmodo/full/~3/BrVXM_LnhYs/the-nexus-ones-3g-problem-pt-ii-the-damning-data
Google’s Nexus One support forums have been flooded with anecdotes about the phone’s poor 3G connectivity, so one user decided to follow up with some reasonably scientific tests. The conclusion? The Nexus One is kind of terrible at basic cellphonery!
The test was simple and limited, consisting of one dude, user WV, wandering in and out of his house, recording signal strength as measured in dBm and ASU with Android’s built-in metering app. Assuming the Nexus One is supposed to work like a normal cellphones—that is, it connects to 3G networks when they’re available and EDGE only when they’re not—something’s wrong.

Since the phone is obviously finding and receiving the cellular signals just fine, but not handling them as you’d expect, randomly flipping between the two—and evidently preferring EDGE most of the time—no matter how strong its signal is. This points to a software issue, not a hardware issue. That, and this:
OK. I found “Phone Info” screen through “Any Cut”. This looks like a screen not intended for average users. It clearly has settings that should not be messed with. However, it does have a pull down menu that was set to “WCDMA Preferred”. I changed this to “WCDMA Only”. The phone reset, and never a! gain saw the f’ing “E” on the signal indicator- ALL 3G. After about 1/2 hour of speed tests (150k – 800kbps) and google satellite map downloads (all definitely faster), I switched back to “WCDMA Preferred”. Guess what? After a few minutes, I was back on EDGE, even with a good signal. Switched back to “WCDMA Only”, and 3G it remains.
This doesn’t fully solve the problem, because as WV notes, if you fall out of T-Mobile’s 3G coverage area with EDGE disabled, you’re basically boned. But anyway, yes, this appears to be a software bug. Or, if you’re feeling conspiratorial today, like WV, a software feature:
My concern is whether T-mobile is being sneaky about this and purposefully dumbing down the 3G to Edge to reduce cell frequency congestion and/or their back-end network congestion.
I’m not sure I want to draw that nexus (haw?) quite yet, since the issue was first brought to light by comparing the Nexus One’s 3G/EDGE handling to other T-Mobile 3G Android handsets, and those, despite having the same data-sucking potential as the Google Phone, haven’t been throttled in any way. While Google and T-Mobile say they’re “investigating,” the evidence keeps mounting and the question looms larger: what’s really wrong with the Nexus One’s 3G? [Google Nexus One Support Forums]


Tags: 3g coverage area, All, android, anecdotes, app, area, ASU, cellphonery, Cellphones, cellular signals, conclusion, congestion, connectivity, coverage, dBm, dude, EDGE, fine, G Android, G. After, Gain, gawker, google, Guess, hardware, hardware issue, hour, house, indicator, info, issue, kind, map, matter, mdash, menu, Nexus, phone, Preferred, problem, pull, pull down menu, recording, reset, satellite, satellite map, screen, signal, signal strength, software, software bug, software feature, software issue, something, Source, speed, speed tests, strength, support, Switched, T-Mobile, test, time, tmpPost, user, WCDMA, wrong
Beer is yet another commodity and category that is being decimated by better quality alternatives. The means of production and distribution are no longer controlled by a very small number of big companies. Consumers find attractive alternatives in micro-brew beers or local beers. They have the means to access them (online) and have the product shipped directly to their homes. So no matter how much advertising the big companies do, if their product is just not that great, they will continue to lose customers to alternatives. The “lime” version of Bud Light was said to cannibalize sales of regular Bud Light. And rightly so, consumers are looking for a better product.
Source: http://adage.com/article?article_id=138141
Fourth of July Holiday: Bargain Brands Gain, but Big Spenders Bud, Miller Lite and Corona Tap Out
Despite a flurry of new and improved ad pushes for the country’s leading brews, the days leading up to Independence Day, usually the biggest-selling period of the year for the category, led to gruesome sales declines vs. the same period last year. Sales for Anheuser-Busch’s Bud Light and Budweiser plunged 7% and 14%, respectively, in grocery, convenience and drug stores during the two-week period ending July 5, according to scanner data from Information Resources Inc. Miller Lite suffered a 9% drop. The big importers were hurt badly too: Corona marketer Crown Imports watched sales decline 6% to 8%, while Heineken and Diageo each saw double-digit drops.

Tags: adage, Anheuser, anheuser busch, article article, article id, attractive alternatives, Bargain, Beer, Big, big spenders, Brands, Bud, Bud Light, bud miller, Budweiser, Busch, cannibalize, category, commodity, convenience, Corona, Corona Tap, country, Crown, day, decline, Diageo, distribution, drop, drug, flurry, fourth of july, Gain, grocery, Heineken, holiday, holiday bargain, importers, Inc, Independence, independence day, information, information resources inc, Jeremy Mullman, July, lime, Lite, marketer, matter, means of production, micro brew, Miller, number, online, period, Product, product source, production, quality, quality alternatives, sales declines, scanner, scanner data, Source, Spenders, version, year
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What Crispin’s Lauded BK Work Doesn’t Do: Gain Ground On McD’s
Since Hiring the Agency, King Earned Ad Plaudits but Hasn’t Closed the Gap |
CHICAGO (AdAge.com) — For all of Burger King’s marketing triumphs with its ad agency, Crispin Porter & Bogusky, it has lost — and continues to lose — ground to its largest and most significant rival, McDonald’s.

Source: http://adage.com/article?article_id=137472
Tags: ad agency, adage, Agency, amp, article article, article id, bk, Bogusky, Burger, burger king, CHICAGO, com, Crispin, Crispin Porter, Earned, Gain, Gap, ground, hasn, Hiring, King, Lauded, marketing, McD, McDonald, Plaudits, rival, Source, triumphs, Work