Source: http://gizmodo.com/5980103/netflix-the-goal-is-to-become-hbo-faster-than-hbo-can-become-us
We’ve long know that Netflix is ambitious, striving to make its own original content when it can. But now the company had made its intentions clear: it isn’t just keeping up with the big boy cable networks—it plans to beat them at their own game.
In a long and thoughtful profile of Netflix in GQ, the streaming company’s chief content officer Ted Sarandos speaks out about what the future holds for the firm. He suggests Netflix must be making at least five new shows a year in order to outdo the big boys:
“The goal is to become HBO faster than HBO can become us.”
With $300 million in his back pocket to spend on original programming—which has already allowed projects like House of Cards, Hemlock Grove, and a new season of Arrested Development to come to fruition—he certainly has the means. All that remains to be proven is the consistency and quality of its programming—and whether or not it can win over enough cable customers. [GQ]
Tags: arrested development, big boys, cable customers, cable networks, consistency, fruition, game, hemlock grove, house of cards, Netflix
Instead of shipping products which are 99% water (weight and volume), some companies are enabling consumers to bring their own (BYO) water. This could change the game for CPG and beverage manufacturers by shifting the proportionally large cost of distribution to the consumer.
Tags: beverage manufacturers, consumers, cunniff, distribution models, game, shipping products
Inspired by tweet from @CathleenRitt
“@CathleenRitt Could one of you tech geniuses please “disrupt” job application forms. What an odious and useless process.”
This jobs industry is ripe for complete disruption. I predict it will be the first great example of the “waning” of search. Resumes and applications all come from the applicants themselves. Some are better at keyword stuffing than others. But all of this is meaningless without context. And searching through thousands of resumes that contain particular keywords is equally as useless.
“Don’t send me a resume. I won’t read it anyway. The only candidates I will consider are ones that come referred. And even then, they have 1 chance to prove they were worthy of that recommendation.”
Don’t TELL me you’re an expert in SEO. SHOW me evidence that you can do search engine optimization by showing me the keywords you rank for.
In the interim, a great recent feature is LinkedIn’s Endorsements. These come from other people, rather than the applicant themselves. While this can still be gamed, it is much harder to game (by having dozens of people fake endorsements) than writing your own resume. (It’s just like Google discounts links from discussion boards, forums, and sites like Wikipedia because anyone can post a link to their own site.”)
Tags: discussion boards, disruption, dozens, endorsements, game, geniuses, google, job application forms, job applications, jobs, recent feature, resume, search engine optimization, search resumes, tweet, wikipedia