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drag2share: Fred Wilson: The Less Money You Raise, The More Successful Your Startup Will Be

source: http://feedproxy.google.com/~r/businessinsider/~3/f3GY6CJ1hvU/fred-wilson-on-lean-startups-and-runway-2013-9

airbus a380 takeoff

Running out of money is one sure way to kill a startup. But Union Square Ventures’ Fred Wilson suggests raising too much can also kill startups too.

He’s been in the venture game for multiple decades with a portfolio consisting of Tumblr, Foursquare, Kickstarter and Etsy. He has come to this conclusion:

“The fact is that the amount of money startups raise in their seed and Series A rounds is inversely correlated with success. Yes, I mean that. Less money raised leads to more success. That is the data I stare at all the time.”

Wilson advises startups to operate as lean as possible (Tumblr went two years before hiring a third employee, he points out). Also, don’t worry about how long the money you have will last. If you build something great, the money will follow.

“Getting somewhere fast is the game [startups] should be playing,” Wilson writes. “f you can get the plane to take off, the length of the runway matters less. If you can’t, there is no runway long enough for you.”

Head over to AVC for the full post.


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Thursday, September 19th, 2013 news No Comments

Next-Gen Advertising: The Creative Elements in Demand

source: http://www.marketingcharts.com/wp/television/next-gen-advertising-the-creative-elements-in-demand-35798/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Latitude-Next-Gen-Ad-Creative-Elements-in-Demand-Aug2013Ads should tell unique stories, said consumers responding to a recent Adobe survey. It seems those respondents are joined by others: new research from Latitude suggests that 92% of TV-viewing smartphone owners across 3 major markets believe that brands have an opportunity to make ads feel more like a story or game, by simulating entertainment-based narratives. So what types of creative elements can brands include in “next-gen” advertising?

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Wednesday, August 14th, 2013 news No Comments

drag2share: Why Social Media Is Driving Massive Online Video Growth

source: http://feedproxy.google.com/~r/businessinsider/~3/I48QOc3ve-8/social-media-driving-online-video-2013-8

bii social referralsTelevision is no longer the only game in town for distributing and watching video. The Internet and the social Web have provided content creators and advertisers with a cost-effective way to distribute video.

“Social” video  is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it’s about listening to friends’ recommendations and glancing at social media feeds.


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Tuesday, August 13th, 2013 news No Comments

Adobe’s Creative Cloud Has Already Been Pirated

Source: http://gizmodo.com/adobes-creative-cloud-has-already-been-pirated-514563307

Adobe's Creative Cloud Has Already Been Pirated

Adobe’s shift to cloud-based software provision for its new Creative Cloud design suite was partly motivated by anti-piracy concerns. Which, of course, means… it’s already been pirated.

Just one day after the official roll out of Creative Cloud, a certain Ching Liu has already uploaded a torrent link to The Pirate Bay which provides a cracked version of the software. Named “Adobe Photoshop CC 14.0 Final Multilanguage”, comments left by Pirate Bay users suggest it works just great.

It remains to be seen if it will work long-term—the new desktop apps have to to connect to Adobe’s servers every month to re-validate their subscription status—but clearly Liu has got around the connectivity issues required for install. And clearly Adobe needs to up its anti-piracy game. [FStoppers via Peta Pixel]

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Thursday, June 20th, 2013 news No Comments

drag2share: Time Spent with Devices – TV Still Dominates

source: http://feedproxy.google.com/~r/businessinsider/~3/FJljhR2nvUk/the-5-things-you-need-to-know-in-mobile-2013-55

timespentperdevice1. Why Cross-Screen Marketing Will Be A Game-Changer For The Mobile Industry [REPORT]The question ad buyers have is whether advertising across screens can really help drive forward an overall campaign goal better than TV-only or traditional online campaigns.

In other words, is it worth the trouble? A growing number of mobile ad industry companies are arguing that a cross-screen approach integrating mobile is more effective.


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Friday, May 31st, 2013 news No Comments

"The Goal Is to Become HBO Faster Than HBO Can Become Us"

Source: http://gizmodo.com/5980103/netflix-the-goal-is-to-become-hbo-faster-than-hbo-can-become-us

Netflix: We’ve long know that Netflix is ambitious, striving to make its own original content when it can. But now the company had made its intentions clear: it isn’t just keeping up with the big boy cable networks—it plans to beat them at their own game.

In a long and thoughtful profile of Netflix in GQ, the streaming company’s chief content officer Ted Sarandos speaks out about what the future holds for the firm. He suggests Netflix must be making at least five new shows a year in order to outdo the big boys:

“The goal is to become HBO faster than HBO can become us.”

With $300 million in his back pocket to spend on original programming—which has already allowed projects like House of Cards, Hemlock Grove, and a new season of Arrested Development to come to fruition—he certainly has the means. All that remains to be proven is the consistency and quality of its programming—and whether or not it can win over enough cable customers. [GQ]

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Wednesday, January 30th, 2013 digital No Comments

Alternate Distribution Models

Instead of shipping products which are 99% water (weight and volume), some companies are enabling consumers to bring their own (BYO) water. This could change the game for CPG and beverage manufacturers by shifting the proportionally large cost of distribution to the consumer. 
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Tuesday, January 15th, 2013 news No Comments

Job Applications – Eliminate Resumes, Applications, Keywords

Inspired by tweet from @CathleenRitt
“@CathleenRitt Could one of you tech geniuses please “disrupt” job application forms. What an odious and useless process.”
This jobs industry is ripe for complete disruption. I predict it will be the first great example of the “waning” of search. Resumes and applications all come from the applicants themselves. Some are better at keyword stuffing than others. But all of this is meaningless without context. And searching through thousands of resumes that contain particular keywords is equally as useless. 
“Don’t send me a resume. I won’t read it anyway. The only candidates I will consider are ones that come referred. And even then, they have 1 chance to prove they were worthy of that recommendation.”
Don’t TELL me you’re an expert in SEO. SHOW me evidence that you can do search engine optimization by showing me the keywords you rank for. 
In the interim, a great recent feature is LinkedIn’s Endorsements. These come from other people, rather than the applicant themselves. While this can still be gamed, it is much harder to game (by having dozens of people fake endorsements) than writing your own resume. (It’s just like Google discounts links from discussion boards, forums, and sites like Wikipedia because anyone can post a link to their own site.”)

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Friday, January 4th, 2013 news No Comments

Greek Economic Optimism In One Embarrassing Chart

Source: http://www.businessinsider.com/chart-greek-economic-projections-2012-11

The remarkable forecasting skills of the Troika and the immense decisions being taken on the back of these ‘sacrosanct’ projections need to be put into context. We are more than happy to do that… as the chart below shows, so far so bad as the Troika has pretty much nailed it on the ‘most optimistic mean-reverting model’ ever. Not wanting to steal the jam from Europe’s donut but the forecasts are – quite evidently – a complete and utter joke. Going forward though, we are sure it’s different this time…

Greek Economic Projections v. Actual

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Wednesday, November 14th, 2012 news No Comments

It Now Costs Nearly $450 For A Family Of Four To Attend An NFL Game

Source: http://www.businessinsider.com/sports-chart-of-the-day-it-now-costs-nearly-450-for-a-family-of-four-to-attend-an-nfl-game-2012-9

If a family wants to attend an NFL game this fall, it will cost them $443.93 according to Team Marketing Report’s “Fan Cost Index.” The FCI is based on the average cost for a family of four, including the purchase of “four non-premium tickets, two beers, four soft drinks, four hot dogs, parking, two programs and two adult-size hats.”

This year’s average cost is up $16.51 (3.9%) from last year and up $76.62 (20.9%) since 2007. However, if we look at inflation-adjusted prices, the cost of an NFL game has been relatively unchanged since 2009.

Here are the year-by-year costs…

NFL Fan Cost Index

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Wednesday, September 12th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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