We deal with user agreements all the time. Whether it’s updating iTunes or downloading a new piece of software onto your laptop, companies give a long piece of legal gibberish that might be glanced at for a second or two before clicking “Accept.”
But what do those pages of legal jargon actually say?
Are you giving away any real rights when you accept the terms and conditions given to you when you use services like Google and Facebook?
That’s the focus of this year’s award-winning documentary, “Terms and Conditions May Apply.”
The movie takes an in-depth look at what information companies and governments are able to gather about users thanks to these agreements.
Most people don’t read the many user agreements they accept all the time. There’s just not enough time.
That’s why nearly 7,500 gamers didn’t notice that they sold their soul when they bought games online from UK video gamer retailer GameStation.
On a more serious note, let’s look at Google’s privacy policies (which you agree to just by using the site)
There’s a video game called Watch_Dogs which views Chicago as a city where everyone and everything is linked through a central network—like something out of a sci-fi film. But to tie in with the games, the developers have made real versions that pull together mountains of data about Paris, Berlin, and London—and the effect is fairly chilling.
It’s helped along by moody visuals, atmospheric music and interesting sound effects, sure. But that doesn’t stop the real-time visualization of everything—from underground trains, through electromagnetic fields and traffic lights, to social media updates—any less interesting or creepy. Go explore one of the cities—it’s really quite compelling. [Watch_Dogs via Flowing Data]
Games are the most frequently used apps on both smartphones and tablets.
According to mobile analytics company Flurry, games account for 39 percent of time spent in apps on smartphones, and 67 percent of app time on tablets. Games’ ability to engage users is one reason they are the biggest moneymakers in Apple’s App Store.
Flurry also found that smartphone owners use more apps per week, but tablet owners’ app sessions are twice as long. This is why many in mobile believe that tablets are a more promising advertising platform than smartphones, as we discussed in our mobile advertising report.
Additionally, while mobile only accounts for 3.74% of total online retail sales, mobile shoppers tend to be big spenders.
The average order made from an iOS device is $123, while the average order made from an Android device is $101.
RichRelevance’s data comes from 3.4 billion online shopping sessions between April and December 2011.
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One year and—barely—nine months. That’s what it has taken Apple to invade 19 percent of the total US portable game market, while the PSP sunk from 20% to 11%, and the Nintendo dropped 5%. And that’s only revenue.
Taking into consideration that games in the App Store are cheaper than in the PSP and Nintendo, and that 30,000 titles have been released since its July 2008 launch, I wonder if the actual unit sales figures are quite larger.
In the general gaming category, Apple has taken over 5% of the market, while the rest of the portables have increased to 24% from 20% and the home console market has dropped to 71% from 79%. Knowing about these sharp increases—and knowing that iPhone games are still in their infancy—it’s not surprise that game developer are choosing the iPhone en masse.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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