gaming
‘We’ve made the princely sum of £52′
Source: http://www.engadget.com/2012/12/07/gaming-company-derides-microsoft-rt-marketplace-/
UK gaming outfit Rubicon has castigated Microsoft after claiming a Windows RT port of its Great Big War Game made a meager £52 ($83) in its first week in the store. The company was particularly incensed at Redmond’s lack of promotional features to help the title’s visibility, claiming that “if you’re familiar with (its) new store, this means our app is forever consigned to the garbage bin.” The company added that the iOS, Android “and even RIM” stores have promoted the app, which it said was widely lauded, and felt that after investing £10,000 on the port, “we got spat on” by the software giant. The developer punctuated its blog statement by saying it won’t work with Microsoft again, and “that store is going to look mighty bleak for a long time to come” if it doesn’t change its policy. No doubt there’s some sour grapes getting squeezed here, but it’s fair to say that RT is much in need of some sweeter news.
Filed under: Gaming, Microsoft
Via: Games Industry
Source: Rubicon Blog
Analytics Show Facebook Curbs The Reach Of Big Brands’ Posts
Source: http://www.businessinsider.com/facebook-curbs-the-reach-of-big-brands-2012-11
Billionaire entrepreneur Mark Cuban and “Star Trek” actor George Takei both complained recently that Facebook reduced the “reach” of their posts, limiting the number of fans likely to see any given post.
More seriously, two executives at major social media agencies owned by WPP group claimed the same thing — only with data.
In response, Facebook formally denied that it is “gaming” its Edgerank post algorithm to reduce the reach of posts (and thus force advertisers to pay to promote posts to reach all their fans).
Now comes PageLever, a Facebook analytics company, which gave Mashable some data that shows that the bigger fanbase your Facebook page has, the lower reach any individual post has. Brands with small fanbases of fewer than 10,000 people can get nearly 20 percent of them to see any individual post. But brands like Coca-Cola and Walmart, who have more than 1 million fans, can only get about 6 percent of them to see any given post — unless they pay:
The data suggest Facebook’s algorithm discriminates against bigger brands. It encourages smaller brands by offering them triple the reach of their larger competitors. But the more successful a brand becomes on Facebook, the more its organic average reach dwindles.
By the time any company has more than 100,000 fans, of course, they’re pretty dependent on Facebook as a marketing medium — and thus may be more likely to pay to promote posts.
Related: Facebook Denies It Is ‘Gaming’ Its News Feed To Force Companies To Buy Ads
See Also: Facebook Accused Of Changing A Key Algorithm To Hurt Advertisers
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Nielsen report finds 56 percent of US households have a modern game console, total gaming time up seven percent
Source: http://www.engadget.com/2012/03/09/nielsen-report-finds-56-percent-of-us-households-have-a-modern-g/
A few other tidbits: 65 percent of consoles are located in the living room, online shopping for games is up while other channels continue to decline, and streaming video continues to be a growing secondary use for game consoles (particularly on the Wii, where it accounts for 33 percent of console usage, compared to roughly 15 percent on both the Xbox 360 and PS3).
Nielsen report finds 56 percent of US households have a modern game console, total gaming time up seven percent originally appeared on Engadget on Fri, 09 Mar 2012 14:40:00 EDT. Please see our term! s for us e of feeds.
Social Gaming Revenue Will Blow Past $5 Billion By 2015
Source: http://www.businessinsider.com/social-gaming-revenue-will-blow-past-5-billion-by-2015-2012-2
In our report on social gaming out today, we forecast that the U.S. social gaming market, including smartphones, will more than double and blow past $5 billion by 2015.
We think this will happen because social games will break into the mainstream as new types of games reach new audiences, and because companies will get even better at monetizing.
Our report also includes an in-depth look at industry trends and exclusive interviews with top industry executives. Click here to read it →
Please follow BI Intelligence on Twitter.
Join the conversation about this story »
See Also:
- Facebook Is Eating The World
- The Internet’s Next Frontier
- User Engagement: Facebook’s $100 Billion Competitive Advantage
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Google Quietly Invests Over $100 Million in Zynga, Readying Google Games
Source: http://gizmodo.com/5584118/google-quietly-invests-over-100-million-in-zynga-readying-google-games
Whoa. TechCrunch reports that Google has invested between $100 and $200 million in Zynga, the social gaming behemoth behind Farmville, Mafia Wars, and others, in preparation for the launch of Google Games later this year.
TechCrunch’s “multiple sources” say that Google itself, not its venture capital division Google Ventures, has invested between $100 and $200 million in Zynga, a huge power play presumably with the aim of eroding Facebook’s social media dominance.
It seems that Google sees Zynga as the best way to hit the ground running with Google Games, a social gaming service from the search company that’s set to launch later this year. TechCrunch points to this job opening for “Product Management Leader, Games” at their Mountain View campus as proof that we’ll be seeing a lot more about Google’s move into gaming in the near future.
With Google Me, the company’s purported Facebook killer, continuing to take shape, this major investment in Zynga is just further proof that Google is making a very serious effort to hit Facebook where it hurt, namely, the farms. [TechCrunch]
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