GDP

Ad-Supported Internet Ecosystem Contributes 5.1% of US GDP

Source: http://www.marketingcharts.com/wp/interactive/ad-supported-internet-valued-at-5-1-of-us-gdp-23744/

The ad-supported internet ecosystem contributed roughly $742 billion to the US economy in 2011, equating to 5.1% of total GDP ($14.5 billion), finds the IAB in a new study [pdf] released in October, conducted by researchers at Harvard University. That $742 billion figure is up from $475 billion in 2007. To reach those dollar figures, […]

Tags: , , , , , , , , , , , , ,

Thursday, October 4th, 2012 news No Comments

Ad-Supported Internet Ecosystem Contributes 5.1% of US GDP

Source: http://www.marketingcharts.com/wp/interactive/ad-supported-internet-valued-at-5-1-of-us-gdp-23744/

The ad-supported internet ecosystem contributed roughly $742 billion to the US economy in 2011, equating to 5.1% of total GDP ($14.5 billion), finds the IAB in a new study [pdf] released in October, conducted by researchers at Harvard University. That $742 billion figure is up from $475 billion in 2007. To reach those dollar figures, […]

Tags: , , , , , , , , , , , , ,

Thursday, October 4th, 2012 news No Comments

Ad-Supported Internet Ecosystem Contributes 5.1% of US GDP

Source: http://www.marketingcharts.com/wp/interactive/ad-supported-internet-valued-at-5-1-of-us-gdp-23744/

The ad-supported internet ecosystem contributed roughly $742 billion to the US economy in 2011, equating to 5.1% of total GDP ($14.5 billion), finds the IAB in a new study [pdf] released in October, conducted by researchers at Harvard University. That $742 billion figure is up from $475 billion in 2007. To reach those dollar figures, […]

Tags: , , , , , , , , , , , , ,

Thursday, October 4th, 2012 news No Comments

WPP Says Growth In America Is Now WORSE Than Europe (WPPGY)

Source: http://www.businessinsider.com/wpp-says-growth-in-america-has-completely-collapsed-2012-8

WPP Group, the world’s largest ad agency holding company, reported its Q2 2012 results and the revenue breakdown shows a complete reversal of fortunes for North America: When previously growth was strong in the U.S. and Canada, now it is contracting; and where growth in Europe was anemic, now it is robust.

Here’s WPP’s chart:

WPP

The key metric is “LFL,” or like-for-like” revenues. Note that North America declined 0.6% in Q2 while Europe grew between 0.8% – 3.5%.

The U.S. ad economy is now doing worse than Belgium, Italy and Japan:

WPP

As usual, ad agency revenue growth has continued its strong correlation with U.S. GDP as a whole. As the U.S. economic growth slowed, ad revenues matched the retraction, step for step:

GDP ad agency revenues

Ad agency revenues hinted at the retraction back in Q1, also. Ad agency revenues are—arguably—a good proxy for economic growth as a whole because they come from a wide variety of consumer-facing companies who often adjust their spending as a percentage of total sales.

Related:

Please follow Advertising on http://t witter.com/BI_Advertising”>Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Thursday, August 30th, 2012 news No Comments

These 10 Companies Are Absolutely Enormous Compared To Their Headquarter Countries

Source: http://www.businessinsider.com/10-large-companies-domiciled-small-economies-2012-8

economist nokia effect

Finland’s fortunes are affected by one firm. What about other countries?

NOKIA contributed a quarter of Finnish growth from 1998 to 2007, according to figures from the Research Institute of the Finnish Economy (ET LA). Over the same period, the mobile-phone manufacturer’s spending on research and development made up 30% of the country’s total, and it generated nearly a fifth of Finland’s exports. In the decade to 2007, Nokia was sometimes paying as much as 23% of all Finnish corporation tax. No wonder that a decline in its fortunes–Nokia’s share price has fallen by 90% since 2007, thanks partly to Apple’s ascent–has clouded Finland’s outlook.

Are any other economies so reliant on one company? The researchers at ETLA calculate Nokia’s value-added to work out its importance to Finland, but such data are not widely available. A look at firms’ sales as a percentage of GDP (see table) offers a cruder indication of clout. We used the Dow Jones Global Index to identify firms whose revenues ranked highest in the country of their listing.

Firms like ArcelorMittal, Essar Energy and China Mobile make the top ten because of their choice of domicile; their economic activity mainly takes place elsewhere. Oil-and-gas firms feature heavily, although that may simply show that certain economies are dependent on a certain type of activity rather than a specific firm. Lower down the list the presence of Sands China, a casino developer and operator whose sales are 13% of Macao’s GDP, reflects the importance of gambling to the territory.

Strip these sorts of firms from the list and only one resembles No! kia: Tai wan’s Hon Hai, an electronics manufacturer. Yet Nokia made 27% of Finnish patent applications last year; the corresponding figure for Hon Hai was 8%. Although numbers are falling, Finland is home to the greatest number of Nokia employees; Hon Hai’s staff is mostly in China. It is a similar story with other firms. Sales of Nestlé, a consumer-goods company, weigh in at 15% of Swiss GDP but its share of Swiss jobs is punier than Nokia’s in Finland. Samsung, whose revenues are twice Nokia’s, has half its clout as a share of GDP: South Korea’s economy is more diversified. The importance of Nokia to Finland looks like a one-off.

Please follow Money Game on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , ,

Sunday, August 26th, 2012 news No Comments

Layoffs Underway At Two Of New York’s Biggest Flash Sales Sites, Gilt Groupe and Lot18

Source: http://www.businessinsider.com/layoffs-gilt-groupe-lot18-2012-1


lot18

Last week BetaBeat’s Nitasha Tiku first reported impending layoffs at Gilt Groupe. We confirmed the rumor from a source who said 50-60 people would be let go in the next week or so.

Some of those cuts happened yesterday.  A source told Betabeat the experience was “super uncomfortable” and the “general atmosphere was terrifying.”

Gilt Groupe isn’t the only flash sales site that has been trimming some of its fat.  RueLaLa let go of many employees and Lot18, the one-year-old flash sales site for wine and gourmet food, also made cuts yesterday.

BetaBeat’s Adrianne Jeffries reported 15% of Lot18’s staff was let go after she spoke with co-founder Philip James. That comes out to about 14 people.

James called the layoffs “a natural part of the way a business grows and evolves.” James, like Gilt Groupe’s Kevin Ryan, indicated the layoffs were happening in places where the site was over-staffed, but said hiring would continue.  “We’re hiring heavily in areas that do make sense for us,” James told BetaBeat.

For Gilt Groupe, the layoffs seem to be a part of the plan to get to cash-flow break-even by Q2.  Best of luck to everyone at the companies.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:




drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Sunday, January 22nd, 2012 news No Comments

The US Consumer Has Saved The Day

Source: http://www.businessinsider.com/chart-of-the-day-construction-of-gdp-over-time-2011-10

This is a big, beautiful chart of GDP since 2007 put together by Doug Short.

In addition to showing GDP, it also makes it very easy to see the components, and how they have broken down each quarter.

Two things stand out in the current quarter.

First is that the consumer — the blue bar — really stepped it up in a big way, fueling the lift.

The other thing that stands out is that government consumption, purple, stopped being a drag on things.

chart of the day, gdp compotents since 2007

Please follow Money Game on Twitter and Facebook.

Join the conversation about this story »

See Also:


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Friday, October 28th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing