gen xers

More Than 6 in 10 Americans Aged 13-33 Said to Stream Video Weekly

source: http://www.marketingcharts.com/wp/television/more-than-6-in-10-americans-aged-13-33-said-to-stream-video-weekly-36629/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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While GfK says that 51% of the US population watches streaming video weekly, it’s important to note that the survey was limited to 13-54-year-olds. According to the Census Bureau, there were almost 82 million Americans aged 55 and older as of July last year. Given the age trend in streaming video viewing, it’s likely that audiences in the 55+ segment would be smaller, dragging down the overall average.

Nevertheless, the data shows that on a directional basis, streaming video is becoming more mainstream. A variety of connected devices are contributing to the growth:

  • 9% of TV households are using streaming-ready 7G game systems weekly to stream;
  • 5% of TV households are using a streaming-capable HDTV to stream weekly;
  • 5% of consumers aged 13-54 are using a tablet to watching streaming video weekly; and
  • 4% of consumers are using a smartphone to do so.

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Sunday, September 15th, 2013 news No Comments

Older Generations More Loyal to Brands in the Grocery Store

source: http://www.marketingcharts.com/wp/topics/branding/older-generations-more-loyal-to-brands-in-the-grocery-store-36618/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Acosta-Increasing-Store-Brand-Purchases-by-Generation-Sept2013Generational differences abound in grocery shopping behavior, reveals Acosta Sales & Marketing [download page] in a new report. The study indicates that younger shoppers tend to be less loyal to brands: 42% of Millennials (born between 1982 and the early 2000s) say they’re buying more store brands to save money, a figure that drops to 36% among Boomers (born between 1946 and 1964) and just 26% of Silents (born between 1925 and 1945).

Although they make the most number of routine shopping shopping trips per month (4.1 on average), Millennials have the smallest average monthly grocery spend.

At $252.60 per month, Millennials trail Silents ($263.70) and Baby Boomers ($295.50) in average monthly grocery spend, with Gen Xers (born between 1965 and 1981) spending easily the most ($323.10).

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Thursday, September 12th, 2013 news No Comments

Millennials Still Spend the Vast Majority of Their Retail Dollars In-Store

source: http://www.marketingcharts.com/wp/topics/e-commerce/millennials-still-spend-the-vast-majority-of-their-retail-dollars-in-store-36364/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

NPDGroup-Millennials-Retail-Spending-Behavior-Sept201381% of Millennials’ retail spending occurs in brick-and-mortar stores, reveals The NPD Group in a new study covering shopping activity from May 2012 to April 2013. In fact, slightly more than half of Millennials (13-33) shop in-store during a typical week, and the group accounts for more than one-third of all US shopping visits. Interestingly, though, Millennials are less likely to make a purchase while they’re in-store than older generations, and they spend more per visit online than in a brick-and-mortar store.

Millennials have a 57% in-store conversion rate (percentage of shoppers who make a purchase), according to the study, significantly behind the corresponding rates for Gen Xers (34-48; 66%), Boomers (49-67; 69%) and Seniors (68+; 72%). That could be related to an increased propensity for showrooming among the younger group, even if recent research has shown webrooming to be more prevalent than showrooming among Millennials.

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Tuesday, September 3rd, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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