generation
Apple’s Weekend iPad Sales In Context
Source: http://www.businessinsider.com/chart-of-the-day-ipad-mini-sales-2012-11
Apple says it sold three million iPad Minis and fourth generation iPads from Friday to Sunday. For some context on how impressive those sales are we’ve charted them against shipments from other tablet makers in the third quarter, using data from IDC. As you can see, only Samsung had better sales in three months than Apple had in three days.
CMOs Prioritize Digital Presence
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August 24, 2012
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CMOs are seeing big sales growth in international markets, with revenue from Korea (75%), China (51.5%), and Brazil (49.7%) all increasing markedly over the past 12 months, according to [pdf] the latest CMO Survey from Duke University’s Fuqua School of Business, released in August 2012. A separate survey of CMOs from Limelight Networks finds 9 in 10 reporting moderate or significant improvement in site engagement, lead generation, or revenue after implementing websites with regional content.
Overall, CMOs responding to the Duke University survey said that sales revenue from the leading international markets had grown by an average of 23.7% over the past 12 months.
Source: http://gizmodo.com/5882542/new-york-citys-energy-consumption-mapped-out-building+by+building
Convinced you’re more environmentally aware than your neighbors? Now you can find out: scientists have mapped the entire energy use of New York City, building by building.
The interactive map, created by Bianca Howard, a PhD student in mechanical engineering at Columbia University, uses publicly available data to work out which buildings are using the most energy and how they are using it. Then, it displays the energy use on a color-map. Howard’s PhD supervisors, Professor Modi, explains:
“While discussions frequently focus on electricity use, homes in New York City, whether a townhouse or a large apartment building, use far more energy in form of heat rather than electricity. Nearly all of this heat is obtained from heating oil or natural gas. In addition, current electricity distribution infrastructure in many urban areas relies on large amounts of electricity brought in from outside the city, making it difficult to support increased future use without requiring significant investment of resources and funds. We are looking at ways we can address both these issues-reducing our heating bills and increasing local electricity generation capacity.”
The resulting interactive map is great fun to play around with, allowing you to see how energy use is split down between electricity, space heating and cooling, and water heating. The best bit is that, as mentioned, its detail lets you study energy use down to the scale of individual buildings. You can play around with the map here. Every city needs something like this. [Columbia Engineering via Boing Boing]
Source: http://gizmodo.com/5880812/the-new-blackberry-ad-campaign-is-proof-rim-has-entirely-lost-it
Say hello to The Bold Team. Sadly, this animated foursome is RIM’s attempt to capture the youth market. They urge the younger generation to “Be Bold”. Something tells me it won’t work.
This pink and purple mess looks a bit like an advertising executive just vomited his late-night cocktail onto a page and presented it to RIM. “That’ll do,” he probably thought. “They’re shafted anyway.”
The Bold Team are “bravely stepping out of 2011 and into 2012 filled with unlimited possibilities”. If you care to know more about RIM’s answer to the Power Rangers, there are four of them. You want a quick run through their biographies? Sure, there’s:
GoGo Girl, The Achiever: “Saving the day with a brilliant strategy”
Justin Steele, The Advocate: “Always ready to stick up for his friends”
Trudy Foreal, The Authentic: “Not afraid to call it as she sees it”.
Max Stone, The Adventurer: “Able to jump out of a plane…”
Presumably Max Stone is inspired by the RIM employees who got drunk on that plane.
A company which is shedding customers quicker than the Costa Concordia lost passengers, seeing its stock price fall week-on-week, and drafting in replacement CEOs, you’d expect to put some effort into advertising. Obviously not. RIM is completely out of touch. [Mobile Syrup via Pocket Lint]
Even Walmart Is Snapping Up Social Media Companies (WMT)
Source: http://www.businessinsider.com/even-walmart-is-snapping-up-social-media-companies-2012-1
Walmart wants to transform itself into a social media retail mega player and it’s backing that desire by investing millions of dollars into its young, little-known development lab, @WalmartLabs.
Born in April with the $300 million purchase of Kosmix, @WalmartLabs today announced its fourth acquisition, a mobile app company called Small Society known for writing apps for clients like the Democratic National Committee and Starbucks.
@WalmartLabs had previously bought mobile point-of-sale app maker Grapple. It also snapped up location-aware mobile ad company OneRiot.
The co-founders of Kosmix, Venky Harinarayan and Anand Rajaraman, are the leaders of Walmart Labs. Each has been granted the title of senior vice president of Walmart Global eCommerce and head of @WalmartLabs.
Their goal is to have Walmart create the next great shopping experience by melding physical stores with online search and social media input.
“We are at an inflection point in the development of ecommerce. The first generation of ecommerce was about bringing the store to the web. The next generation will be about building integrated experiences that leverage the store, the web, and mobile, with social identity being the glue that binds the experience,” said Anand Rajaraman in a blog post when @WalmarLabs was launched.
Using what it calls its “Social Genome” applications, it scans Twitter and other social sites to seek out and analyze consumer trends. The team is also writing mobile apps for shoppers.
What’s interesting is that Walmart would rather build its own than use some of the many social media tools for retailers already on the market, even from big IT companies like Oracle and IBM.
So far the group has launched a classic iPhone and iPad shopping app and one called ShopCat for Facebook users. ShopCat scans Facebook friends’ profiles to recommend gifts for them from Walmart, RedEnvelope, Barnes & Noble, and ThinkGeek.
But the team clearly has bigger plans for changing the way everyday people shop for everyday items. And it looks like @WalmartLabs has only just begun: it’s got a career section 25 jobs long.
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See Also:
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Corporate Sites Most Effective Online B2B Lead Gen Tool
Source: http://www.marketingcharts.com/direct/corporate-sites-most-effective-online-b2b-lead-gen-tool-19440/
Although four in 10 (41%) B2B marketing/IT professionals say personal connections and referrals are their top lead source, corporate websites (23%) are the clear leader in online lead generation, according to [landing page] a study released in September 2011 by Demandbase. Results of the “2011 National Website Demand Generation Study” indicate the percentage of respondents [...]
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Next Apple TV to Bring 99 Cent TV Show Rentals?
Source: http://gizmodo.com/5582813/next-apple-tv-to-bring-99-cent-tv-show-rentals
We’ve heard rumors that the next generation Apple TV will offer cloud-based streaming, but now we’re hearing that it will also bring 99 cent TV show rentals. Sounds like a reasonable attempt to compete with other streaming rental services. [NewTeeVee]
Inbound Marketing Costs Less than Outbound Marketing; Growing in Importance too
Source: http://www.marketingcharts.com/direct/inbound-marketing-costs-less-12762
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the “State of Inbound Marketing Report” [pdf] from internet marketing firm Hubspot.
Average Cost Per Lead $200 Less
The average cost per lead by inbound marketing-dominated firms in 2010 is $134. This is $198, or 60%, less than the $332 average cost per lead at outbound marketing-dominated firms. This percentage differential has remained consistent from a 61% higher average lead generation expense reported by outbound-marketing-dominated firms in 2009.
3 of 4 Major Inbound Channels Cost Less
When asked to rank each lead generation category as “below average cost,” “near average cost,” or “above average cost,” businesses consistently ranked inbound marketing channels as having lower cost than outbound channels. Only PPC (pay-per-click search) had overall cost rankings comparable to those given outbound channels.
Social media and blogs had the highest “below average cost” rankings for both 2009 and 2010 (55% as a combined category in 2009 and 63% separately in 2010).
Trade shows, with their requirements for travel and expenses, as well as space rental and booth setup/removal for companies who exhibit, had the worst cost rankings in 2009 and 2010. In 2009, 55% of companies said trade show costs were above average and only 18% said they were below average. These figures improved moderately in 2010 (48% and 22%, respectively), but still left trade shows as clearly the least cost-effective marketing channel.
Inbound Marketing Grows in Importance
Inbound marketing is continuing to grow in importance at the expense of outbound marketing, according to other findings from the State of Inbound Marketing Report.
As a percentage of the overall lead generation budget, inbound marketing expanded slightly from 2009 to 2010 (38% to 39%), while outbound marketing contracted more significantly (29% to 24%). The net effect is that the gap widened from inbound marketing, which had a 9% greater share of the overall marketing budget than outbound marketing in 2009, to a 15% greater share in 2010. Roughly one-third of the lead generation budget is considered “not classified.”
Enthusiast digital cameras – super high-speed, high dynamic range, foveon direct capture
Casio superfast camera 1,200 frames per second
casio one is to capture slo mo (bullet blasting through apple)
Sigma DP2 foveon 14 megapixel direct capture camera
foveon is to capture intricate fabric detail (every pixel has R, G, and B captured, not extrapolated)
Sigma DP2 14MP FOVEON CMOS Sensor Digital Camera with 2.5 Inch TFT LCD
Fuji super high dynamic range camera
Fuji’s CMOS sensor captures 2 shots in one – one low light and one high light, and smashes them together to
achieve a high dynamic range shot (previously you’d have to bracket the same shot yourself, and smash the shots together with software)
The wide-angle 28 mm/F1.9 GR Lens is all new, while the high-sensitivity 10-megapixel CCD and the GR Engine III image processor are likely evolutionary steps from the previous generation.
Nikon Coolpix S1000pj 12.1MP Digital Camera with Built-in Projector
Micro four thirds camera with interchangeable lenses
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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1 in 3 Viewers Despises Television And Wants To See It Die
Source: http://www.businessinsider.com/poll-results-1-in-3-viewers-despises-television-and-wants-to-see-it-die-2011-12
We recently polled Business Insider readers on their attitudes to paying for cable and satellite TV, and we asked for your comments on the future of television itself.
The survey was prompted by the news that a generation of “cord-nevers” and “cord-cutters” is forming — young people who don’t want to pay for cable TV because their laptops and mobile devices provide plenty of free video.
By late Friday, 910 votes had been cast and the result was overwhelming:
Here are the full results:
(The live poll is still open, incidentally.) Obviously, the poll is biased: It’s a self-selecting audience of people who are already getting their news from the web.
Meet the “cord-haters”
Having said that, it indicates that “cord-nevers” may not be the TV industry’s main problem. Rather, judging by the comment boards underneath both the poll and the original story about the death of TV, it is the “cord-haters”: People who actively despise traditional television with its clutter of irrelevant advertising and brainless programming. They are overjoyed that the web now offers an alternative way to watch shows and movies at a fraction of the cost.
The Credit Suisse report identified new technology as the culprit that is now eating TV’s business. But as far as B.I. readers are concerned, it’s not just about the ease of watching movies on an iPad. Rather, it’s that they find TV to be of such low quality that they just don’t want to watch any more of it. Only now has new technology allowed them to watch shows and movies without all of TV’s baggage, such as paying for 500 channels when you really only watch about 10.
Here are some comments from the cord-haters (more here):
Steven: The thing I hate about TV is you only watch a couple stations 99% of the time, but you pay for 150+ stations.
dargoola: This year I cut most of the digital premium channels with on demand add-ons because I never have time to watch them.
There’s a core Of TV channels I watch but it’s shrinking. I’m getting more of my news from the Internet, i blog a lot, and spend more time socially on the net. But TV is still it for the pure pleasure of vegging out and being entertained.
realchuck: I’ve stopped paying some 5 years ago. I installed a ‘seedbox’ with a friendly 3rd-world country hosting provider and just leech torrents (automatically). It costs me some $50 per month including unlimited traffic. So I get TV-shows on the next day, auto-downloaded, and any blu-ray movie – also on the next day. I don’t have to respect any delays imposed by the assholes in the industry.
flubber: TV will fail because of the parent companies and advertisers. How many infomercials do we need?
How many times do they need to cut to commercial during a football game? Quite frankly I do not watch a lot of TV anymore because the amount of real content being aired is a joke and the amount of commercials is just downright insulting. I download everything or watch it on the net.
Dean Wormer: The traditional TV folks are stuck. But they think this is about Netflix, Hulu etc. It’s not. Their product stinks. It’s been this way for years and its getting worse. Hulu is just methadone to get you off the crack pipe.
Krissy: Let us be real here, most regular network TV on now is pure unadulterated shite.
iWonder: Cable isn’t what it used to be. I had cable primarily for channels like Discovery, Science and History but now it seems those networks are being overrun by the same trash programming that took over the big networks a decade ago. Cable isn’t worth it now, 150+ channels and nothing worth watching, that’s why I’m done with it.
jasno: I abandoned broadcast TV because of the incessant commercials. Even on the discovery channel it’s too much. Worse, the commercials are pretty much never for anything that I might possibly buy. For example, I am never going to buy a Chevy Silverado pickup, or any truck, but I have been subjected to about 97,391 commercials for pickup trucks.
Some readers defended TV, saying it still played a useful role in their lives:
rusty syringe: Gave it up for awhile but came back this year. Direct TV’s free Sunday Ticket offer was to good to pass up.
As with most guys I know, if it weren’t for ESPN, NFL, and NBA I wouldn’t get cable. Sports is all I watch on TV.
Frank Castle: I’ve tried all the streaming services and the image quality is crap. With Comcast I have a crystal clear 1080 signal with Dolby digital sound. I have no desire to gather everyone around the laptop to view a show. All these services also are geared to the solo viewer. What do you do when Mom wants to watch HGTV, I’m watching a game, the kids have on disney channel. Your telling me running all those sevices seperately is going to be cheaper then another cable connection?
SEE ALSO: The Facebook Advertising Hall Of Fame: Here’s Who Is Nailing It On The Social Network
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