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drag2share: Google’s AdID, an anonymous identifier for advertising, could replace the aging cookie

source: http://www.engadget.com/2013/09/18/google-adid-an-anonymous-identifier-advertising-cookie/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi

Google's AdID, an anonymous identifier for advertising, could replace the aging cookie

You know the drill: accept the cookie, delete the cookie, empty the cookie bin, and so on. Mostly, it’s an exercise used when attempting to get your mum’s PC to run a wee bit faster, but if you think about it, the cookie is one of the most archaic pieces of the world wide web that’s still in use today. Naturally, Google is swooping in in a bid to change the status quo, according to a new report from USA Today.

Essentially, the search giant is building an “anonymous identifier for advertising, or AdID, that would replace third-party cookies as the way advertisers track people’s internet browsing activity for marketing purposes.” Perhaps astoundingly, it sounds as if the project could benefit both consumers (by shielding true identities) and advertisers at the same time. Of course, pundits are concerned about the global leader in online advertising controlling the technology that tracks movements on the web, but to us, it sounds as if end users will get far more power over who sees what when compared to today’s cookies.

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Wednesday, September 18th, 2013 news No Comments

Major US Digital Players Shift Revenues to Mobile – eMarketer

source: http://www.emarketer.com/Article/Major-US-Digital-Players-Shift-Revenues-Mobile/1010173

Nearly one-fifth of Google’s revenues will come from mobile search

Major players in the US digital ad market are shifting more of their revenues to mobile, as consumers in the US spend more time than ever with portable connected devices.

Search is the largest single format when it comes to mobile ad spending, and search giant Google is already garnering nearly one-fifth of its total US ad revenues from mobile search, eMarketer estimates. This year, 19.1% of Google’s ad revenues will come from mobile search, up from 12.3% last year and rising to nearly 31% by 2015.

While search drives much of Google’s mobile monetization, on the display side YouTube is a major reason more mobile dollars are going to Google. Google has moved display dollars to mobile at a similar pace as for search, though display makes up less of Google’s overall ad revenues. This year, eMarketer projects, 3.8% of Google’s net US ad revenues will come from mobile display, vs. 13.8% coming from desktop display ads. By 2015, the mix will be 9.4% mobile display and 16.6% desktop display, more than doubling mobile display’s share of total ad revenues while still growing display dollars on the desktop.

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Thursday, August 29th, 2013 news No Comments

drag2share: Beyond Pinterest: The Best Of Other Social Commerce Business Models

source: http://feedproxy.google.com/~r/businessinsider/~3/ck4IGt6CYgY/social-commerce-photo-apps-2013-8

bii social commerce revenue

Social commerce is still a young category, with room for new formats and innovations that might bring the worlds of social media and e-commerce into closer synergy. Facebook and Pinterest may be the biggest players in social media – but they don’t own the social commerce space.

Other players, from daily deals site Groupon to Chinese e-commerce giant Alibaba, have also tried to leverage social ingredients to boost retail sales, drive user engagement, and build brand loyalty.

In a recent report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and examine the e-commerce conversion and order value gap.

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Friday, August 23rd, 2013 news No Comments

Lenovo posts Q1 earnings, reveals that its mobile sales have overtaken PCs

Source: http://www.engadget.com/2013/08/14/lenovo-posts-q1-2014-earnings/

Lenovo says it's raining cash

Don’t look now, but Lenovo just became an industry bellwether. While reporting strong first quarter results that include a record $8.8 billion in revenue and $170 million in profit, the tech giant revealed that its combined smartphone and tablet sales have overtaken those of its PCs. Yes, you read that correctly — the world’s largest PC vendor is now a mobile-first company, unlike previous title holders such as HP. It’s not hard to explain the shift, however. About 42 percent of Lenovo’s total sales come from its native China, where the company’s predominantly Android-based phones and tablets fare very well. The firm’s Windows PCs and tablets are also performing above industry averages, but CEO Yang Yuanqing makes it clear that Lenovo is quickly becoming a “PC Plus” brand — IdeaPads and ThinkPads are just parts of a larger puzzle.

 

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Thursday, August 15th, 2013 news No Comments

drag2share: The Best Of The Rest In Social Commerce: Daily Deals, Shoppable Photo Apps, And More

source: http://feedproxy.google.com/~r/businessinsider/~3/ao0J30HfwTs/social-commerce-daily-deals-photo-apps-2013-6

The Best Of The Rest In Social Commerce: Daily Deals, Shoppable Photo Apps, And More

Jun 3, 2013

bii social commerce revenue

Facebook and Pinterest may be the biggest players in social media – but they don’t own the social commerce space. Social commerce is still a young category, with room for new formats and innovations that might bring the worlds of social media and e-commerce into closer synergy.

Other players, from daily deals site Groupon to Chinese e-commerce giant Alibaba, have also tried to leverage social ingredients to boost retail sales, drive user engagement, and build brand loyalty.

In a new report from BI Intelligence, we look at succe! ssful&nb sp;examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and examine the e-commerce conversion and order value gap.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Monday, June 3rd, 2013 news No Comments

Google selects Glass Explorers, will send invites to winners over the next few days

Source: http://www.engadget.com/2013/03/26/google-glass-explorers/

What would you do if you had Glass? Google asked you to share your plans last month, offering up 8,000 coveted reservations in the search giant’s “Explorers” program. Now, the company has finally selected the winners, and plans to send out order invitations “over the next few days.” Sadly, invite recipients will still need to hand over $1,500 (plus tax) for their very own set, and the program is currently limited to folks in the US, but this was still the best opportunity to get an early look at Glass, making it a very appealing program, despite the cost. Google received many creative applications, including a proposal from JetBlue, but only individual users will have an opportunity to make a purchase this time around — the company says that it’s “working on connecting with businesses in other ways.” Congratulations to the lucky winners — feel free to send us a tip when word finally hits your Google+ or Twitter inbox.

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Source: Project Glass (Google+)

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Tuesday, March 26th, 2013 news No Comments

Samsung mulls sale of Dutch e-ink display subsidiary to Amazon

Source: http://www.engadget.com/2013/03/22/samsung-mulls-liquavista-sale/

Samsung mulls sale of Dutch EInk display subsidiary to Amazon

It’s not often that we hear of Samsung suffering from buyer’s remorse, but it looks like it should have kept e-ink manufacturer Liqavista’s receipt in the box-file marked “Important.” Bloomberg’s Person Familiar With The Matter(TM) believes Samsung is trying to flog the Dutch electrowetting display outfit it bought two years ago — back when such technology was the holy grail of screens. Now the Korean giant is looking for a sub-$100 million sale to Amazon, which might be able to use the tech in future iterations of the Kindle. When asked, a Samsung spokesperson said that the acquisition didn’t meet its expectations, which makes us sad for the future of e-ink devices beyond e-readers — now the folks at YotaPhone are our only hope.

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Friday, March 22nd, 2013 news No Comments

Google’s latest transparency report reveals 88 percent of US information requests are complied with

Source: http://www.engadget.com/2013/01/24/google-q4-2012-transparency-report/

Google

When Google receives government requests for personal data, does it spit in the G-Man’s face or invite him in for tea and crumpets? The search giant’s transparency report reveals that, 88 percent of the time, the US will be able to rifle through your emails while eating baked goods. The States tops the chart, demanding Mountain View release information on 14,791 users in the last three months — with 3,152 requested with a search warrant, 10,390 with a subpoena and 1,249 from processes including EDPA court orders. The list of the top five nosiest countries is rounded out by India, France, Germany and the UK. Tour the report and you may notice that, breaking with tradition, content takedowns are no longer mentioned — Google is planning to break out that data as a separate filing in the future.

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Source: Google, (2)

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Thursday, January 24th, 2013 news No Comments

WOOHOO! A Giant Magazine Publisher Just Dropped $10 Million On This Startup

Source: http://www.businessinsider.com/unified-advance-publications-funding-2012-6

Advertising Shot 400x218

Unified, whose software is used by brands and ad agencies to buy, manage, and measure how ads perform on social networks, just raised $10 million from Advance Publications, the owner of magazine publisher Condé Nast.

The startup also pulled in another $4 million from Silicon Valley Bank, for a total of $14 million.

CEO Sheldon Owen’s reaction on signing up Advance: “Woohoo!”

“They own an incredible amount of media properties and understand social is the future of advertising,” said Dave Donahue, Unified’s head of communications.

Andrew Siegel, a former Yahoo dealmaker who joined Advance in 2010, is joining Unified’s board.

Unified has been around for a little over a year. Its revenues are already in the double-digit millions, Donahue said. Microsoft, BMW, and GE are among its 200 clients.

The company plans on using the funds to grow sales, ramp up its tech by doubling the engineering team in the next four months, and invest in marketing.

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Thursday, June 7th, 2012 news No Comments

Time Spent On Facebook Is Growing At An Astonishing Rate

Source: http://www.businessinsider.com/chart-of-the-day-time-spent-on-facebook-2011-9

United States citizens now spend roughly 16% of their total time online on Facebook. That’s an enormous figure.

In Q3 2010, the number was around 10% and it shows no sign of slowing down. That is bad news for Google, Yahoo, Microsoft, and AOL, which are struggling to compete. Of those four, only Google increased over the last year but not even the search giant could match Facebook’s growth.

chart of the day, facebook marekt share versus the rest, septm

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Tuesday, September 27th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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