gift cards

drag2share: The Most Popular Apps Right Now (FB, AAPL)

source: http://feedproxy.google.com/~r/businessinsider/~3/oXnoCPBVvwc/chart-of-the-day-facebooks-incredible-popularity-on-smartphones-2013-7

It’s not exactly news that Facebook is popular, but a new survey of smartphone and tablet users by Consumer Intelligence Research Partners (CIRP), shows just how popular it is.

CIRP asked users to list the three apps they use most frequently. This chart shows the percentage of respondents listing each app amongst their most frequently used.

As you can see, Facebook blows away the competition.

There are some surprises on this list. Swagbucks is one of the most popular, and we’ve never heard of it. It’s site that gives you digital currency for installing a toolbar and using the web. The digital currency can be used for real stuff like Target gift cards.

A non-surprise surprise on the list is Candy Crush Saga. This app just came out of nowhere to be massively popular. One of our writers describes her $127 a week addiction to the app here.

cotd apps


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Wednesday, July 31st, 2013 news No Comments

Best Buy Had A Spectacular Coupon Fail That Started A Feeding Frenzy (BBY)

Source: http://www.businessinsider.com/best-buy-coupon-fail-2013-1

Best BuyBest Buy totally messed up on one of its coupons recently.

First, it offered a coupon for $50 off a purchase of $100 or more as long as the customer used a Mastercard. Like most coupons of its type, it excluded some items, such as iPods and certain brands of TVs.

But it didn’t exclude gift cards.

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Tuesday, January 22nd, 2013 news No Comments

Facebook Just Went Heavy Into E-Commerce (FB)

Source: http://www.businessinsider.com/facebook-just-went-heavy-into-e-commerce-2012-9

Holidays Gifts Wrapping

In May, Facebook spent $80 million on one of its largest acquisitions yet, Karma.

Karma was a gift buying startup that used Facebook to alert you of major upcoming dates in your friends’ lives (birthdays, weddings, graduations, etc).

Today, Facebook’s use for Karma was made clear as it dove head-first into e-commerce with a new feature, “Gifts.”

With Gifts, you can buy a friend everything from a bottle of champagne to a pair of glasses, while Facebook takes a percent of all sales.

It’s available in a few US cities beginning today on Facebook’s website and Android devices; it will roll out on iOS later. Gifts will either be physically sent or come in the form of gift cards to giftees. Some gifts, like Uber rides, can be redeemed instantly on the giftee’s phone.

Gift cards are a $100 billion industry and Facebook knows its up against steep competition from the likes of Amazon and eBay. “Our goal is to make this the best way to send a gift,” Karma’s co-founder Lee Linden tells TechCrunch. And once Facebook has all of our credit card information and addresses, it will be even more powerful. We already login to tons of other sites via Facebook, would it really be such a big stretch to pay on them with Facebook too? It’d be a lot easier than whipping out a credit card every time.

Here’s a picture of what Facebook Gifts look like (click to expand):

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Thursday, September 27th, 2012 news No Comments

Giftly, A Startup That Wanted To Make All Gift Cards Digital, Had A Pivotal Moment Yesterday

Source: http://www.businessinsider.com/giftly-2012-9

Tim Bently Giftly

Giftly launched last September with nearly $3 million in funding and a dream of making all gift cards mobile.

But after the holiday season struck, founder Tim Bentley and his team of ten started to rethink the product.

Giftly was a location-based gift card service. The sender could pick a venue and gift a friend a small sum to spend there. It used geo-location to unlock the giftcard when the recipient neared the venue.

But Bently found people preferred gifting items over locations. He and his team shifted the company’s vision, so much so that the site now reads, “A Giftly is not a giftcard…it’s better!”

They spent six months creating an iPhone app which went live yesterday. Now Giftly lets users send items or experiences to friends from their mobile devices.

Here’s how it works: A user selects a Facebook friend to send a gifted amount to, up to $250. They then select a suggested venue, but the Giftly can be unlocked and used anywhere by the friend. They also suggest an item for the friend to buy (see screenshot below).

When the friend uses the Giftly, they’re asked to send a quick message of thanks and a photo of the purchase to the user.

At its core, Giftly is a way to send small sums of money to friends, wrapped up in a thoughtful way. If you actually want to send your friend something like flowers or a cupcake, you’re still better off calling an actual store and getting the items delivered. But Bently thinks there’s a use case for people who want an easy way to be thoughtful from time to time.

“When we surveyed our users before, we asked them ! how ofte n they’d buy gift cards for people. They’d usually say twice per year, on birthdays and holidays,” says Bently says of pivot. “We realized we were building a product around giftcards and locations, and we were being too conservative. Really, people give little gifts to each other all the time.”

Here’s what the new app looks like:

giftly

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Friday, September 7th, 2012 news No Comments

Compete Holiday Insights

Source: http://blog.compete.com/2011/11/04/compete-holiday-insights%e2%84%a2-2011/

With Halloween behind us, retailers are now full swing into the Holiday shopping season.  And consumers aren’t too far behind.  By the end of October, a little more than half of consumers surveyed said that they have begun their Holiday shopping.  In fact, 1 out of 10 consumers have completed at least half of their expected Holiday shopping.

Toys and games, electronics, and gift cards were popular gift items to purchase last week.  And while 1 in 3 consumers bought books the week end Oct 16, only 14 percent purchased books last week.  Santa was in a part mood last week, as can be seen by the jump in event ticket purchases.

Overall spend increased, probably do to the increase in higher ticket value items.  The average consumer spent $190 dollar online and $264 dollars in-stores on Holiday gift and items.  At this point in the season, consumers are still favoring in-store purchasing.

And where are consumers spending all of those in-store dollars?  Walmart, Best Buy, and Kohl’s were the most popular retailers to shop at last week.  Macy’s saw a large jump in foot traffic, probably due to their Party & Holiday Home sale.

Compete Holiday Insights™ will be your source for tracking consumers’ online and offline holiday shopping, so stay tuned for more posts like this in the coming weeks.


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Wednesday, November 9th, 2011 news No Comments

Cardpool Saves You Money with Discounted Gift Cards

Source: http://lifehacker.com/5544506/cardpool-saves-you-money-with-discounted-gift-cards

Cardpool Saves You Money with Discounted Gift CardsWe’ve all gotten a gift card or two that we wished had been to a different store or just been plain old cash. Cardpool is a web site for people selling—and to your benefit, people looking!—for discounted gift cards.

How discounted? Discounts range from 3-30% on gift card purchases. Let’s say, for example, you were going to do some shopping at The North Face outdoor store. You could head over to the listing in Cardpool for The North Face, grab a card around the purchase amount of the items you’re looking for, and save an automatic 15%.

Cardpool only accepts cards that have no expiration date or associated fees so you’ll never be stuck with a card that is decreasing in value because of non-use fees or on the cusp of expiration. While you’re considering stocking up on gift cards, make sure to check out how to maximize their use and value.

Cardpool [via Free Money Finance]

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Friday, May 21st, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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