girl

Source: http://gizmodo.com/5941907/that-pretty-new-facebook-friend-probably-taliban

That Pretty New Facebook Friend? Probably TalibanIn the good ol’ days of spy vs. spy, the honeypot was a tried and true method espionage technique, laced with danger, intrigue, and sex. These days—as Australian soldiers have found out the hard way—all it takes to seduce your way to state secrets is a Facebook friend request and a Google image search for “hot chicks.”

As Australian news site News.com.au reports, a recent Aussie government look at the unhealthy intermingling of social media and the military, several of its soldiers have fallen victim to the oldest trick in the Facebook; someone pretending to be an attractive, flirtatious girl when in reality they’re not. Except instead of spammers, they get enemies of the state:

The review warns troops to beware of “fake profiles – media personnel and enemies create fake profiles to gather information. For example, the Taliban have used pictures of attractive women as the front of their Facebook profiles and have befriended soldiers.”

Why is that a problem, other than terrorists having access to your karaoke pics? Because soldier status updates can often include the kind of seemingly innocuous information that ends up giving away locations, statuses, and other sensitive details that could get people killed.

The report goes on to say that soldiers have been too trusting of Facebook’s default privacy settings, something which we’ve all fallen victim to at one point or another. Its just that the stakes for us normals aren’t anywhere near as high. But what’s the solution? Either to ban social media for troops altogether—as some have argued in favor of—or to insist on stricter guidelines and, especially, enforcement. Let’s hope the latter proves effective. It’s hard enough serving your country in a far-flung land without feeling even more cut off from the world than geography dictates. [News.com.au via Danger Room]

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Monday, September 10th, 2012 Uncategorized No Comments

Stop Worrying About Creeps Calling [App Of The Day]

Source: http://gizmodo.com/5932884/burner-stop-worrying-about-creeps-calling

Burner: Stop Worrying About Creeps CallingEveryone’s been there. You politely talk to some weirdo in a bar, and when the conversation ends, the guy wants your number. You’re nice and you don’t know how to say no. So you give it away reluctantly, and it can’t be fake, because he’s going to call you immediately so you have his digits too. Ugh. But because of a new app called Burner, you’ll never have to experience that horror ever again.

What does it do?

Gives you a fake number to use that you can give out freely because you can kill the number whenever you want.

Why do we like it?

It’s not just for fending off randoms. You could also use Burner when you’re making a Craigslist transaction, going on an OKCupid date, searching for a job, or completing a drug deal if you’re into that. You can use whichever area code you want, so if you want to fool a girl into thinking you’re an out of towner that she’ll never see again, you can do that (you asshole). It comes with enough credits for one number, but you can always buy more for $2 each. You never know when you’ll have to defend your phone.

Burner

Download this app for:

The Best:

Avoid creeps

The Worst:

You have to pay for more numbers

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Wednesday, August 8th, 2012 news No Comments

Amazon’s Plague of Fake Books

Source: http://gizmodo.com/5902283/amazon-is-overrun-with-a-plague-of-fake-books

Amazon Is Overrun With a Plague of Bestseller KnockoffsIf you search for popular books on Amazon, it turns out you’ll turn up intentionally misleading knockoffs. Publishers obviously aren’t happy about about it, but some of these titles are hilarious. I Am The Girl With The Dragon Tattoo, anybody? Seriously, who falls for that? Apparently, a lot of people.

Fortune found a slew of these ripoffs on Amazon. Currently, the online retailer’s bestselling book Fifty Shades of Grey by E.L. James. If you’d been searching for the popular romance novel would you have been fooled by the very similar Thirty-Five Shades of Grey by J.D. Lyte? Maybe, actually!

Not only are the people who are putting these books up for sale reaping profits and ripping people off, Amazon is complicit in the whole affair:

It’s perhaps more shocking that Amazon (AMZN) not only sells the books, it’s also helping their authors create them. All of the apparent copycat books that Fortune found on Amazon were made through CreateSpace, which is a division of Amazon. Authors can use CreateSpace’s system to design and self-publish their own books. The books then go on sale on Amazon and other sites. Amazon splits the proceeds with authors. It’s a different relationship than most publishers have with their authors, but there is no way for consumers to know that. On Amazon and other sites, CreateSpace is listed as the publisher of the books.

Amazon Is Overrun With a Plague of Bestseller KnockoffsUnfortunately some of the best knockoffs are no longer available as far as we can tell. According to Fortune, Steve Jobs by Isaac Worthington was tearing up the charts on Amazon at one point, but we haven’t been able to find it.

Obviously, book publishers have wised up to the scam and are getting some books pulled down when they’re discovered. But this problem isn’t going anywhere fast. Amazon is just too big. Next time you’re searching for a book, be careful which one you buy. [Fortune]

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Monday, April 16th, 2012 digital No Comments

How The iPad Kicks Kindle’s Butt When It Comes To Ad Traffic (AAPL, AMZN)

Source: http://www.businessinsider.com/how-the-ipad-kicks-kindles-butt-when-it-comes-to-ad-traffic-2012-2


kindle ipad

Amazon just kicked off a new TV campaign for the Kindle Fire, which it doubtless hopes will further dent sales of Apple’s iPad. But Kindle has a long way to go before it starts threatening the iPad as a device for serving online ads to consumers.

Data from Rimm-Kaufmann Group, an online marketing agency, show that the iPad maintains its total dominance of the tablet market when it comes to ad traffic. Kindle is slowly making progress, but it only has 3.48 percent of the market to iPad’s 88.1 percent.

iPad had a 93.44 percent share of the market late last year, so share is being traded quickly in this category.

With iPad 3 on the way, even those small gains for Kindle may be in jeopardy.

When it comes to ad performance, the iPad also has a significant edge. If you index the data to the average ad displayed on a desktop computer, ads on iPad get 10 percent more revenue per click, the same level of overall clicks, and a greater average order value.

All the other tablets, including Kindle, perform much worse than ads displayed on PCs.

iPad dominates ad traffic on tablets, but its dominance is slipping.

The Kindle is gaining share of ad traffic the fastest against the iPad.

But the iPad is still the most effective tablet device by far, for advertisers.

See the rest of the story at Business Insider

Please follow Advertising on Twitter and Facebook.

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Saturday, February 11th, 2012 news No Comments

Source: http://gizmodo.com/5880812/the-new-blackberry-ad-campaign-is-proof-rim-has-entirely-lost-it

The New BlackBerry Ad Campaign Is Proof RIM Has Entirely Lost ItSay hello to The Bold Team. Sadly, this animated foursome is RIM’s attempt to capture the youth market. They urge the younger generation to “Be Bold”. Something tells me it won’t work.

This pink and purple mess looks a bit like an advertising executive just vomited his late-night cocktail onto a page and presented it to RIM. “That’ll do,” he probably thought. “They’re shafted anyway.”

The Bold Team are “bravely stepping out of 2011 and into 2012 filled with unlimited possibilities”. If you care to know more about RIM’s answer to the Power Rangers, there are four of them. You want a quick run through their biographies? Sure, there’s:

GoGo Girl, The Achiever: “Saving the day with a brilliant strategy”
Justin Steele, The Advocate: “Always ready to stick up for his friends”
Trudy Foreal, The Authentic: “Not afraid to call it as she sees it”.
Max Stone, The Adventurer: “Able to jump out of a plane…”

Presumably Max Stone is inspired by the RIM employees who got drunk on that plane.

A company which is shedding customers quicker than the Costa Concordia lost passengers, seeing its stock price fall week-on-week, and drafting in replacement CEOs, you’d expect to put some effort into advertising. Obviously not. RIM is completely out of touch. [Mobile Syrup via Pocket Lint]

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Tuesday, January 31st, 2012 Uncategorized No Comments

Sean Parker Invests In Music Startup StageIt

Source: http://www.businessinsider.com/boonsri-dickinson-sean-parker-invests-in-a-hot-music-startup-stageit-2011-12


Sean Parker web 2.0

We’ve learned that billionaire Sean Parker of Napster and Facebook fame has invested in StageIt, an online platform for live concerts.

The investment makes sense, as Parker has been focused on shaking up the music industry.

While Parker disrupted the music industry in the late 1990’s when he created Napster, he may soon do the same with his latest involvement in Spotify. We reported earlier that Parker said Spotify will finish what Napster started — deliver instant gratification to music fans.

The Los Angeles-based startup StageIt can deliver a different type of gratification. The platform lets artists set up digital concerts and gives them a way to make money without ever having to leave their house.

Two years ago, StageIt founder Evan Lowenstein founded the company based on the idea people that would pay for a unique experience.

Not long ago, Lowenstein came into play for me to demo the service: As a singer himself, he played “Crazy for This Girl” to show how fans purchase tickets to watch him live and use a chat feature to talk to him during the performance.

“You can’t pirate intimacy and you can’t pirate an experience,” Lowenstein said.

 

 

 

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Join the conversation about this story »

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drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Wednesday, December 7th, 2011 news No Comments

How to make a viral video – a 5-step guide

1. select a product that is a low consideration product (e.g. a song) whose primary missing link is awareness

2. create a funny and entertaining video that features that product or a key attribute of the product

3. [ contact us for the “secret sauce” of step 3 ]

4. continue to build the momentum and build further social amplification by real people (won’t happen if the content is not funny, entertaining, useful, or unexpected)

5. use analytics to determine how to further optimize the content itself to match what characteristics actually went viral (based on how people talked about it when they passed it along)

Examples of videos whose viral effects were successfully manufactured over time. Obama Girl; Lonelygirl15 Brea Olson; Notice the shape of the stats curve of the more recent lonelygirl15 video from 2008. It is much flatter, which is a characteristic of non-viral videos. This is after they revealed that the original lonelygirl15 was a fake; now they have to support the view count through traditional paid media and continuous PR to accumulate the views.

obama-girl-viral-video

lonelygirl15-brea-viral-video

lonelygirl15-recent-non-viral-video

How the JKWedding Viral Video was A Manufactured Success

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Wednesday, August 5th, 2009 SEO, social networks 2 Comments

The Perfect Babe – Megan Fox (pics)

Megan Fox  — The Perfect Babe Product Placement

megan-fox-1 megan-fox-2 megan_fox_covers_june_2009_ellemegan-fox-babemegan-fox-pink-strapless-dress

No, this post is not about Megan Fox. Well, yeah it is.  But it’s about the MARKETING of Megan Fox.

Megan Fox has been around in films and TV since 2001 (see filmography below).  But it wasn’t until 2007 when she starred in the first Transformers movie that she burst on the scene and became an overnight mega celebrity, especially online (see Google Search Volume chart).  If you look at Ford’s search volume during the same period, there was NO lift in search that was detectable — there probably was some lift, but it is simply not detectable.

So Megan Fox went from very very little awareness to not only massive awareness, but also massive demand — people remembered her name and even took action (performed searches on her name). If some product placements would have had only 10% of the success of the “megan fox” product placement, they might actually justify the immense cost a bit better (millions of dollars paid by the advertiser to the movie makers to place products into the storyline of the movie).

And why is she “perfect,” in the marketing sense, of course? Her search volume has not only sustained but also continued to grow. She was not a flash in the pan that went away after the advertising/media dollars stopped or the public interest died off (see the snuggie and etrade search volume charts below).

megan-fox-search

ford-search

snuggie

etrade-baby

megan-fox

transformer girl, second girl in transformers, other girl in transformers – Isabel Lucas

isabel-lucas-transformer-girl

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Wednesday, June 24th, 2009 analytics, SEO 3 Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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