We’re about halfway through the Mercedez-Benz Fashion Week here in New York, which often doesn’t have all that much of interest for us. But at the Diane Von Furstenberg show over the weekend, a special appearance by Google’s most sci-fi creation made us take notice. Select models wore Google’s Glasses, that crazy augmented-reality eyewear, as did Von Furstenberg herself and Google’s Sergey Brin, who sat in the front row. The models were filming a short documentary, to be called “DVF Through Glass,” which will be available to watch on Thursday.
Of course, nothing looks as cool as the iPhone 4 on its own, but if you want to avoid the antenna problems and the shattering, you are going to need one of these. They are made of aluminum, and they have an interior liner that separates the metal from the antenna, insulating it. The manufacturer—the same who makes the beautiful Joule iPad stand—told me that their tests showed no interference whatsoever across all models of iPhone:
We basically wrapped it in an inch thick of anodized aluminum all around with our special secret liner inside, nothing impacted the reception.
We will have to test this, but it definitely is the first bumper that actually looks cool. Especially the way you put it together, with those hex screws.
The Vapor4 is not cheap, although not as expensive as the beautiful exotic wood back replacement: The Vapor4 is $80. For $100 you also get the V4Carbon, a carbon fiber back plate that will further protect the iPhone 4 fragile glass back. [Elementcase]
Kellog’s [sic] Recalled Products is a new Android app. It lets you scan the barcodes on Kellogg’s items, with the results compared against a recalled products database—so you know what’s edible and what may contain traces of glass/metal/human skin.
It exists because Kellogg’s recently released a product recall for a wide range of its cereal products, thanks to buyers reporting an “uncharacteristic off-flavor and smell coming from the liner”—this app will help you avoid such instances of breakfast unease. App developers think of everything. [Android Pit]
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.