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Global Media Share of Spend and Growth Rate Q1 2013 Nielsen

source: http://www.nielsen.com/us/en/newswire/2013/global-ad-spend–display-ads-see-double-digit-growth-in-q1.html

The two media types combined, however, still hold nearly a 30 percent media share, validating that print is still a power player in the media mix for marketers.

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Display Internet advertising, though measured in a smaller subset of countries, grew a significant 26.3 percent for the first quarter. Display internet ad growth was particularly impressive in the Asia-Pacific (33.2%) and Latin America (48.2%) Internet even bucked the trend in Europe, boasting growth of 10.4 percent.

“We see trends continuing in media, with less-steep ad spend increases in TV and very slight declines in print, making way for growth in the digital space. Although these changes in traditional media are slight, it’s worth noting how the placement of ad dollars is shifting over time,” said Randall Beard, global head, Advertiser Solutions for Nielsen. “We’ll continue to monitor these shifts in media spending and the impact for marketers in the short and long term.”

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Friday, July 26th, 2013 news No Comments

These Statistics Should Scare Every Business Owner Into Paying Attention To Yelp

Source: http://www.businessinsider.com/this-statistic-should-scare-every-business-owner-into-paying-attention-to-yelp-2012-4

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When it comes to swaying consumers, nothing beats word of mouth. That’s because, 92 percent of people trust recommendations from friends and family above all other forms of advertising when making a purchase decision, according to a new study. That number was up nearly 20 percent from 2007.

Those findings, however, only begin to highlight the changing advertising model. According to research by Nielsen, fewer than half of all people still find paid traditional television, magazine and newspaper ads credible. Those numbers, however, were down 24 percent, 20 percent and 25 percent respectively across those mediums since 2009. As for online customer reviews, 70 percent of people profess trust in the appraisals, up 15 percent in the past four years

“While brand marketers increasingly seek to deploy more effective advertising strategies, Nielsen’s survey shows that the continued proliferation of media messages may be impacting how well they resonate with their intended audiences on various platforms,” said Randall Beard, global head of advertiser solutions at Nielsen. “Although television advertising will remain a primary way marketers connect with audiences due to its unmatched reach compared to other media, consumers around the world continue to see recommendations from friends and online consumer opinions as by far the most credible. As a result, successful brand advertisers will seek ways to better connect with consumers and leverage their goodwill in the form of consumer feedback and experiences.”

Online advertisements, on the other hand, are a growing medium. Consumers who find online banner ads credible grew from 26 percent in 2007 to 33 percent of people today. Additionally, ads viewed in search engine results and on social networks were trusted among nearly 40 percent of people. Consumer trust in ads from mobile devices such as tablets and smartphones as well as text message ads grew 61 percent since 2007.  

More creative forms of ads are also starting to grow in credibility. According to the research, nearly 60 percent of consumers responded to advertising on company websites, while 50 percent of consumers responded to company emails. Surprisingly, slightly more than 40 percent of people were swayed when seeing product placements in television shows, radio ads and movie ads.

“The growth in trust for online search and display ads over the past four years should give marketers increased confidence in putting more of their ad dollars into this medium,” said Beard. “Many companies are already increasing their paid advertising activity on social networking sites, in part due to the high level of trust consumers place in friends’ recommendations and online opinions. Brands should be watching this emerging ad channel closely as it continues to grow.”

The information in the Nielsen Global Trust in Advertising survey was based on the responses and behaviors of 28,000 people from 56 countries around the world. 

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Sunday, April 15th, 2012 news No Comments

specialized channels with niche and original content

Source: http://www.engadget.com/2012/01/08/youtubes-got-big-plans-for-web-tv-specialized-channels-with-ni/

YouTube’s come quite a long way from its roots as a repository for random videos from the public. It’s gone from “Chocolate Rain” and the Tron guy to streaming Disney classics and now creating original, quality content. The New Yorker spoke extensively with YouTube’s Global Head of Content Robert Kyncl about the site’s future plans, and YouTube’s got its sights set on grabbing a big slice of TV’s $300 billion pie. Kyncl thinks the future of TV is in niche content, and YouTube’s original channels are just the vehicle to deliver it direct to your digital door. The site is commissioning people and companies to create the channels (as opposed to individual shows or pieces of content) which gives the creators freedom to program their channels as they see fit — all YouTube asks is that they provide a certain number of hours of programming per week. This production model is apparently pretty attractive to content producers, given the talent that’s on board and the amount of content that’ll be rolling out over the next six months.

The idea is that all the original content will get people watching YouTube for longer periods of time, and in turn grant more opportunities to reap ad revenue. Of course, these specialized channels don’t provide the wide advertising reach of traditional television, but they do allow advertisers to target very specific audiences with focused ads. That presumably provides them with better bang for their buck. Time will tell if YouTube’s new plan will win the war against traditional television and web TV (including Kyncl’s former employer Netflix), but free, quality on-demand content certainly sounds good to us. Get a fuller accounting of Kyncl’s vision at the source below, and feel free to sound off in the comments if you’re picking up what he’s putting down.

YouTube’s got big plans for web TV: specialized channels with niche and original content originally appeared on Engadget on Sun, 08 Jan 2012 06:35:00 EDT. Please see our terms for use of feeds.

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Sunday, January 8th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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