glue

If You Miss Tweets Popping Up Automatically On LinkedIn, Startup IFTTT Has A 90-Second Workaround

Source: http://www.businessinsider.com/how-to-tweet-to-linkedin-2012-6

Yesterday, Twitter cut ties with LinkedIn; tweets will no longer appear on LinkedIn via status updates.

It’s part of Twitter’s effort to control tweet consumption.

If you miss your tweets popping up automatically on LinkedIn, there’s a 90-second workaround using startup IFTTT [via Monica Rogati].

IFTTT creates a series of “If. Then” statements for web applications, like glue that binds the Internet together.

If you want two applications that aren’t currently integrated to work together, like LinkedIn and Twitter, you can create a “recipe” on IFTTT that says,

“If I tweet, then it will appear in my LinkedIn status.”

You can do this by heading to IFTTT and selecting Twitter as the trigger application, and LinkedIn as the action application in your if/then statement.

In 7 quick steps, your tweets will reappear on LinkedIn.

ifttt

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Saturday, June 30th, 2012 news No Comments

Even Walmart Is Snapping Up Social Media Companies (WMT)

Source: http://www.businessinsider.com/even-walmart-is-snapping-up-social-media-companies-2012-1


Walmart shoppers

Walmart wants to transform itself into a social media retail mega player and it’s backing that desire by investing millions of dollars into its young, little-known development lab, @WalmartLabs.

Born in April with the $300 million purchase of Kosmix, @WalmartLabs today announced  its fourth acquisition, a mobile app company called Small Society known for writing apps for clients like the Democratic National Committee and Starbucks.

@WalmartLabs had previously bought mobile point-of-sale app maker Grapple. It also snapped up location-aware mobile ad company OneRiot.

The co-founders of Kosmix, Venky Harinarayan and Anand Rajaraman, are the leaders of Walmart Labs. Each has been granted the title of senior vice president of Walmart Global eCommerce and head of @WalmartLabs.

Their goal is to have Walmart create the next great shopping experience by melding physical stores with online search and social media input.

“We are at an inflection point in the development of ecommerce. The first generation of ecommerce was about bringing the store to the web. The next generation will be about building integrated experiences that leverage the store, the web, and mobile, with social identity being the glue that binds the experience,” said Anand Rajaraman in a blog post when @WalmarLabs was launched.

Using what it calls its “Social Genome” applications, it scans Twitter and other social sites to seek out and analyze consumer trends. The team is also writing mobile apps for shoppers. 

What’s interesting is that Walmart would rather build its own than use some of the many social media tools for retailers already on the market, even from big IT companies like Oracle and IBM.

So far the group has launched a classic iPhone and iPad shopping app and one called ShopCat for Facebook users. ShopCat scans Facebook friends’ profiles to recommend gifts for them from Walmart, RedEnvelope, Barnes & Noble, and ThinkGeek.

But the team clearly has bigger plans for changing the way everyday people shop for everyday items. And it looks like @WalmartLabs has only just begun: it’s got a career section 25 jobs long.

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Wednesday, January 4th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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