Gmail

4 in 10 Gmail Users: Tabs Interface Means Less Time Viewing Promo Emails

source: http://www.marketingcharts.com/wp/topics/email/4-in-10-gmail-users-tabs-interface-means-less-time-viewing-promo-emails-36494/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Asked how the Promotional Tab has affected their interaction with promotional emails from their favorite brands, about three-quarters of respondents said there has been no change. However, 19% said it has made them interact with those emails less, versus just 4% who believe their interactions have increased as a result. Among younger users (aged 18-24), the trend is more problematic: two-thirds say their interactions haven’t changed, but fully one-third believe they’re interacting with promotional emails less, and none indicate that their interactions have increased.

What’s more, respondents indicate that they’re spending less time viewing promotional emails as a result of the new Tabs inbox. 4 in 10 respondents said they spend less time with them overall, versus 7% spending more time. In this case, younger users were more divided – with 23% saying they spend less time, compared to 15% spending more. As a result, a minority 45.9% of younger respondents say they check the Promotional Tab more than once a week, as do roughly 49% of respondents overall.

Other Findings:

  • About one-third of respondents say they! primaril! y access their Gmail account from their smartphone.
  • 7 in 10 haven’t changed any of the default settings for Gmail Tabs.
  • None of the 18-24-year-olds said that Gmail Tabs has caused them to lose any emails from their favorite brands.
  • 3 in 4 respondents believe Gmail Tabs is accurately sorting their messages to the correct tabs.

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Monday, September 9th, 2013 news No Comments

drag2share: Google+ Is Regaining Momentum, Proving Its Many Skeptics Wrong

source: http://feedproxy.google.com/~r/businessinsider/~3/bnPk-fbSEK4/google-is-regaining-momentum-2013-8

bii social desktop visitors comscoreWhy Google+ Isn’t Going Anywhere Anytime Soon (L2 Think Tank)
Google+, which gained momentum after a successful launch in 2011 but then suffered from a slowdown in growth, is now surging in popularity, defying the predictions of many pundits who said it would fade away. L2 Think Tank Founder Scott Galloway says that’s because Google has effectively integrated Google+ with its most popular products, such as Search and Gmail, which places the social network in front of Google users throughout the day.

We noted in our recent analysis that Google+ has surpassed Twitter in monthly unique visitors on PCs.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Wednesday, August 28th, 2013 news No Comments

Gmail Adds Email Ads Sponsored Emails In Other Words Spam

source: http://adage.com/article/digital/gmail-turns-ads-spam-emails/243231/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage&ttl=1375128033

Screenshot of Gmail's new inbox ads

Screenshot of Gmail’s new inbox ads

Google has introduced new ads to Gmail that can be best described as “sponsored emails.” Aside from the fact that the ads are marked as such and colored differently from regular Gmail messages (similar to how Google distinguishes some search ads), the aesthetic of these ads — which only appear in the “promotions” tab — differ little from standard emails and function similarly, allowing users store them for later or forward to others.

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Monday, July 22nd, 2013 news No Comments

Some Handy Upgrades Are Coming To Gmail (GOOG)

Source: http://www.businessinsider.com/handy-upgrades-for-gmail-2013-5

google send money via gmail and google wallet

Gmail is already pretty great, but Google just announced a couple of new features to make it even better.

For one, Google added some “quick action” buttons designed to help you better handle your email and accomplish tasks on your to-do list.

For example, if your friend invites you to a birthday party, you can RSVP without ever opening the email. The quick actions are rolling out over the next few weeks.

Another exciting feature is the ability to send money through Gmail, thanks to a new integration with Google Wallet. As long as your bank account is linked to Google Wallet or you have Google Wallet credit, you can send money for free to friends and family.

Google plans to roll out this feature “over the coming months” to U.S.-based Gmail users over the age of 18.

SEE ALSO: Everything You Missed From Google’s Big Event

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Join the conversation about this story »

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Thursday, May 16th, 2013 news No Comments

Twitter ratchets up phishing protection by adopting DMARC standard

Source: http://www.engadget.com/2013/02/22/twitter-ratchets-up-email-phishing-protection-by-adopting-dmarc/

Twitter ratchets up phishing protection by adopting DMARC standard

Phishing emails often pose as being sent by major league sites rather than princes from far-flung countries, but Twitter’s implemented a new measure to stamp out phonies that borrow its name. Costolo and Co. announced that, earlier this month, they began leveraging a tech called DMARC that establishes a way for email providers to authenticate senders and reject messages penned by impostors. While the DMARC specification does need support from e-mail services, outfits including AOL (which happens to be our parent company), Gmail, Hotmail / Outlook and Yahoo already make use of it. According to Twitter, it’s now “extremely unlikely” that the majority of their users will receive emails masquerading as being sent from a Twitter.com address. We’re sorry to disappoint, but it looks like you’ll have to get your fix of foreign lottery notices from somewhere else.

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Source: Twitter Blog

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Friday, February 22nd, 2013 news No Comments

We Don’t Plan to Build Apps for WinPho8

Source: http://gizmodo.com/5968080/google-we-dont-plan-to-build-apps-for-winpho8

Google: We Don't Plan to Build Apps for WinPho8If you’ve been holding out for a Gmail or Drive app on WinPho8, you’re all outta luck. Google has announced that it has no plans to roll out Windows Phone 8 software for the major Google apps.

Speaking to V3, Clay Bavor, product management director at Google Apps, explained:

“We have no plans to build out Windows apps. We are very careful about where we invest and will go where the users are but they are not on Windows Phone or Windows 8. If that changes, we would invest there, of course.”

Instead, Google plans to concentrate its efforts in iOS and Android apps:

“In 2012 we’ve laid some of the ground work and really improved the experience of our core apps on mobile devices, such as adding native editing of spreadsheets for both iOS and Android apps.”

Like Google Maps, which is now back on iOS. So, if you have an intimate love affair with the big G, look like WinPho8 still isn’t for you. [V3]

Image by AP

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Thursday, December 13th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5948948/facebook-is-reading-your-messages-and-liking-things-for-you

Facebook Is Reading Your Messages and Liking Things For YouYou might think clicking “Like” is the only way to stamp that public FB affirmation on something—you’re wrong. Facebook is checking your private messages and automatically liking things you talk about. Without asking you.

The scanning, which is either an oversight on Facebook’s part of a deliberate effort—we’re waiting to hear back from FB—increases the Like count for a given page just by you talking about it. Auto-scanning is nothing new: Gmail has done it since day one to serve us ads. But there are serious potential personal consequences here—what if I’m talking about something disgusting, loathsome, and offensive with a friend? Do I want Facebook to automatically chalk that up as a Like? No. And I doubt you do either.

The auto-liking could also be a big deal for those who want to artificially inflate their popularity online—say, people with something to sell. “Yeap, it won’t drive any traffic to your website. But if your [sic] visiting an online store and you see a lot of likes under the product then this might cloud your judgement,” notes one commenter on Hacker News, where the mechanism was first reported.

Facebook Is Reading Your Messages and Liking Things For You

To test the auto-scanning, message this link to a friend—it should increase the like count by two. I was able to independently verify the same effect by messaging a link to singer The-Dream’s official page to a friend. It increased his Likes without me ever clicking the button. As much as I truly to Like (and love!) The-Dream, this isn’t how it’s supposed to work, Facebook.

So uh, yeah, in the meantime, hang tight, and maybe don’t send that private message about incest and Al-Qaeda. [Hacker News via Forbes]

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Thursday, October 4th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5939360/twitter-is-using-your-browsing-history-to-target-ads

Twitter is Targeting Targeted Ads to Become More Targeted (Updated)Twitter just announced that its letting advertisers create better, more targeted advertisements so you’ll actually see stuff you care about in your Twitter feed. It’s the way the Internet works in 2012—ads already know your tastes.

Twitter uses a variety of signals to determine what a Twitter user likes such as who you’re following and which content you click on. Here’s what they’ll now be doing for advertisements:

There are two flavors of interest targeting. For broader reach, you can target more than 350 interest categories, ranging from Education to Home and Garden to Investing to Soccer, as shown in the screenshot below. As an example, if you were promoting a new animated film about dogs, you could select Animation (under Movies and Television), Cartoons (under Hobbies and Interests), and Dogs (under Pets).

If you want to target more precise sets of users, you can create custom segments by specifying certain @​usernames that are relevant to the product, event or initiative you are looking to promote. Custom segments let you reach users with similar interests to that @​username’s followers; they do not let you specifically target the followers of that @​username. If you’re promoting your indie band’s next tour, you can create a custom audience by adding @​usernames of related bands, thus targeting users with the same taste in music.

It’s obviously not the worst thing in the world to have ads you might care about in your Twitter feed but it’s sort of eerie (like in Gmail) to see that ads know so much about you and your habits. YEAH I LIKE CAT VIDEOS, DOESN’T MEAN I WANT TO BUY PURINA ONE CAT FOOD. [Twitter]

Update: Article has been corrected to clarify that Twitter does not use your browsing history in advertisers’ targeted ads.

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Thursday, August 30th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5939360/twitter-is-using-your-browsing-history-to-target-ads

Twitter is Targeting Targeted Ads to Become More Targeted (Updated)Twitter just announced that its letting advertisers create better, more targeted advertisements so you’ll actually see stuff you care about in your Twitter feed. It’s the way the Internet works in 2012—ads already know your tastes.

Twitter uses a variety of signals to determine what a Twitter user likes such as who you’re following and which content you click on. Here’s what they’ll now be doing for advertisements:

There are two flavors of interest targeting. For broader reach, you can target more than 350 interest categories, ranging from Education to Home and Garden to Investing to Soccer, as shown in the screenshot below. As an example, if you were promoting a new animated film about dogs, you could select Animation (under Movies and Television), Cartoons (under Hobbies and Interests), and Dogs (under Pets).

If you want to target more precise sets of users, you can create custom segments by specifying certain @​usernames that are relevant to the product, event or initiative you are looking to promote. Custom segments let you reach users with similar interests to that @​username’s followers; they do not let you specifically target the followers of that @​username. If you’re promoting your indie band’s next tour, you can create a custom audience by adding @​usernames of related bands, thus targeting users with the same taste in music.

It’s obviously not the worst thing in the world to have ads you might care about in your Twitter feed but it’s sort of eerie (like in Gmail) to see that ads know so much about you and your habits. YEAH I LIKE CAT VIDEOS, DOESN’T MEAN I WANT TO BUY PURINA ONE CAT FOOD. [Twitter]

Update: Article has been corrected to clarify that Twitter does not use your browsing history in advertisers’ targeted ads.

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Thursday, August 30th, 2012 Uncategorized No Comments

Hangouts come to Gmail, let you launch virtual meetings from your inbox

Source: http://www.engadget.com/2012/07/30/gmail-hangouts/

Hangouts come to Gmail, let you launch virtual meetings from your inbox

Google’s been adding a lot of features lately to get us to Hangout, from providing digital moustaches to scheduling virtual soirees. Now, the company’s aiming to get folks video conferencing from their inbox. That’s right, you can now start a Hangout with up to nine friends or colleagues straight from Gmail with a click of a button. Users can expect better quality as compared to Gmail’s old peer-to-peer video chats, and it provides access to people with an Android or iOS device and those on Google+ in a web browser. The new feature has already started making its way to users, and the rollout will continue over the next few weeks. Still not ready to mix your Hangouts with email just yet? Perhaps the pair of videos after the break will persuade you.

Continue reading Hangouts come to Gmail, let you launch virtual meetings from your inbox

Hangouts come to Gmail, let you launch virtual meetings from your inbox originally appeared on Engadget on Mon, 30 Jul 2012 12:40:00 EDT. Please see our terms for use of feeds.

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Monday, July 30th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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