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Netflix Now The Largest Single Source of Internet Traffic In North America
Source: http://techcrunch.com/2011/05/17/netflix-largest-internet-traffic/
Netflix video streaming is now the single largest source of peak downstream Interent traffic i the U.S., according to a new report by Sandvine. The streaming video service now accounts for 29.7 percent of peak downstream traffic, up from 21 percent last fall.
That puts Netflix above HTTP websites (18 percent), BitTorrent (11 percent), and YouTube (10 percent) as a source of downstream traffic during peak times in North America. (BitTorrent still accounts for half of all upstream traffic). As whole, “real-time entertainment” (which is mostly video streaming) accounted for 49 percent of downstream traffic in March, 2011, versus 19 percent for P2P file sharing, and 17 percent for Web browsing.
How People Actually Use iPads (AAPL)
Source: http://www.businessinsider.com/chart-of-the-day-ipad-app-2011-05
The most important app for the iPad remains Safari, according to a survey of our readers.
We asked them about how they spend time with the iPad, and the results are below. This is the second time we surveyed readers on iPad usage. The last time we did it was in November.
Since November, Apple has sold well over 10 million iPads, so it’s interesting to see how behavior with the iPad is changing. Video, gaming, and general app usage is all up since our last survey.
We’ll have the full results of our survey tomorrow, so stay tuned for that.
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An unsavory surprise – Mediapost appears to be an attack site
probably due to some ad network or analytics experiment gone wrong, but this was what I was greeted with this morning when browsing past mediapost.
Another Reason Google TV Is Doomed (MSFT, SNE, NTDOY, AAPL, GOOG)
CHART OF THE DAY: Another Reason Google TV Is Doomed (MSFT, SNE, NTDOY, AAPL, GOOG)
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Gaming consoles are the new media hubs, according to data from Nielsen. About one quarter of the people that own a Xbox, Wii, or PlayStation are using them to watch web video.
This is a pretty impressive number, and it’s interesting to think about in light of Google TV and Apple TV. If many console users are already streaming video, then there’s less need for either Apple or Google’s boxes.
Further, a Logitech Revue running Google TV software goes for $300. An Xbox 360 with Kinect goes for about the same amount. Would you rather have an advanced gaming machine with some web streaming, or device for just web video that only works okay?
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New probe memory could achieve user densities over 10 terabits per square inch
New probe memory could achieve user densities over 10 terabits per square inch
(PhysOrg.com) — Researchers have proposed a new strategy for writing data for scanned-probe memories with user densities that are potentially more than twice as high as those achieved with conventional approaches. While previous research has shown that scanned-probe memories have the potential to achieve storage densities of up to 4 Tbit/in2, the new study shows how the density could be increased to 10 Tbit/in2 or more.
The Growth Of HTML5 Video (ADBE, AAPL)
CHART OF THE DAY: The Growth Of HTML5 Video (ADBE, AAPL)
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Apple’s war on Flash appears to be working. At the start of the year, only 10% of all web video was available in HTML5 format. Today, 54% of all web video is.
What’s changed between January and today? The iPad was released to the world, selling millions of units. (Flash video doesn’t work on the iPad.) Also, smartphones continued to gain in popularity. Most smartphones don’t play Flash video, though that’s starting to change.
If publishers want their videos to play nice with these new mobile devices they need to be HTML5 compatible.
Follow the Chart Of The Day on Twitter: @chartoftheday
Worldwide Ad Spending
Source: http://www.emarketer.com/Report.aspx?code=emarketer_2000710
Worldwide Ad Spending
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SummaryTable of ContentsSources
The global economy took a severe hit in 2009, but the online advertising market proved resistant to the effects of the recession. Unlike spending on all other major media, online advertising spending increased, growing 2% to $55.2 billion. This year brought a return to double-digit growth, with online ad spending set to reach $61.8 billion worldwide in 2010.
By 2014 eMarketer forecasts that figure will leap to $96.8 billion, growing at an 11.9% compound annual rate, despite the slow, uneven and fragile global economic recovery. These rates will be unmatched byother media.
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Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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