go digital
Netflix Now The Largest Single Source of Internet Traffic In North America
Source: http://techcrunch.com/2011/05/17/netflix-largest-internet-traffic/
Netflix video streaming is now the single largest source of peak downstream Interent traffic i the U.S., according to a new report by Sandvine. The streaming video service now accounts for 29.7 percent of peak downstream traffic, up from 21 percent last fall.
That puts Netflix above HTTP websites (18 percent), BitTorrent (11 percent), and YouTube (10 percent) as a source of downstream traffic during peak times in North America. (BitTorrent still accounts for half of all upstream traffic). As whole, “real-time entertainment” (which is mostly video streaming) accounted for 49 percent of downstream traffic in March, 2011, versus 19 percent for P2P file sharing, and 17 percent for Web browsing.
How People Actually Use iPads (AAPL)
Source: http://www.businessinsider.com/chart-of-the-day-ipad-app-2011-05
The most important app for the iPad remains Safari, according to a survey of our readers.
We asked them about how they spend time with the iPad, and the results are below. This is the second time we surveyed readers on iPad usage. The last time we did it was in November.
Since November, Apple has sold well over 10 million iPads, so it’s interesting to see how behavior with the iPad is changing. Video, gaming, and general app usage is all up since our last survey.
We’ll have the full results of our survey tomorrow, so stay tuned for that.
Follow the Chart Of The Day on Twitter: @chartoftheday
For the latest tech news, visit SAI: Silicon Alley Insider. Follow us on Twitter and Facebook.
Join the conversation about this story »
See Also:
An unsavory surprise – Mediapost appears to be an attack site
probably due to some ad network or analytics experiment gone wrong, but this was what I was greeted with this morning when browsing past mediapost.
Another Reason Google TV Is Doomed (MSFT, SNE, NTDOY, AAPL, GOOG)
CHART OF THE DAY: Another Reason Google TV Is Doomed (MSFT, SNE, NTDOY, AAPL, GOOG)
 |
|
 |
 |
Gaming consoles are the new media hubs, according to data from Nielsen. About one quarter of the people that own a Xbox, Wii, or PlayStation are using them to watch web video.
This is a pretty impressive number, and it’s interesting to think about in light of Google TV and Apple TV. If many console users are already streaming video, then there’s less need for either Apple or Google’s boxes.
Further, a Logitech Revue running Google TV software goes for $300. An Xbox 360 with Kinect goes for about the same amount. Would you rather have an advanced gaming machine with some web streaming, or device for just web video that only works okay?
Follow the Chart Of The Day on Twitter: @chartoftheday
New probe memory could achieve user densities over 10 terabits per square inch
New probe memory could achieve user densities over 10 terabits per square inch
(PhysOrg.com) — Researchers have proposed a new strategy for writing data for scanned-probe memories with user densities that are potentially more than twice as high as those achieved with conventional approaches. While previous research has shown that scanned-probe memories have the potential to achieve storage densities of up to 4 Tbit/in2, the new study shows how the density could be increased to 10 Tbit/in2 or more.
The Growth Of HTML5 Video (ADBE, AAPL)
CHART OF THE DAY: The Growth Of HTML5 Video (ADBE, AAPL)
| |
|
|
|
Apple’s war on Flash appears to be working. At the start of the year, only 10% of all web video was available in HTML5 format. Today, 54% of all web video is.
What’s changed between January and today? The iPad was released to the world, selling millions of units. (Flash video doesn’t work on the iPad.) Also, smartphones continued to gain in popularity. Most smartphones don’t play Flash video, though that’s starting to change.
If publishers want their videos to play nice with these new mobile devices they need to be HTML5 compatible.
Follow the Chart Of The Day on Twitter: @chartoftheday
Worldwide Ad Spending
Source: http://www.emarketer.com/Report.aspx?code=emarketer_2000710
Worldwide Ad Spending
|
SummaryTable of ContentsSources
The global economy took a severe hit in 2009, but the online advertising market proved resistant to the effects of the recession. Unlike spending on all other major media, online advertising spending increased, growing 2% to $55.2 billion. This year brought a return to double-digit growth, with online ad spending set to reach $61.8 billion worldwide in 2010.
By 2014 eMarketer forecasts that figure will leap to $96.8 billion, growing at an 11.9% compound annual rate, despite the slow, uneven and fragile global economic recovery. These rates will be unmatched byother media.
|
go digital page 1 in 56 million results
go digital on google search results page
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing
Collaborators – Digital Profs
Pages
Popular Posts
- What is Web 3.0? Characteristics of Web 3.0
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- The Perfect Babe - Megan Fox (pics)
- Facebook advertising metrics and benchmarks
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- Marketing Costs Normalized to CPM Basis for Comparison
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- April Fools! Gmail Autopilot writes perfect email responses for you automagically
Tags
Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
- LivePhotoFrame – upload and remotely manage a digital photo frame via unique URL
- MedleyTuner – create a continuous listening experience by uploading mp3s
- MusicSamplr – discover new artists and music, listen to samples
- SharedMost – what links on ANY webpage are shared most?
- Signatory – sign and date a document and verify it hasn't been altered since that exact time.
- WebTeleprompter – just what it says it is
Archives
- February 2016 (2)
- January 2016 (6)
- October 2015 (2)
- September 2015 (7)
- August 2015 (6)
- July 2015 (2)
- June 2015 (5)
- May 2015 (4)
- April 2015 (32)
- March 2015 (57)
- February 2015 (79)
- January 2015 (86)
- December 2014 (69)
- November 2014 (98)
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (93)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (22)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)
