God

Source: http://gizmodo.com/5952821/yelp-will-now-warn-you-about-paid-reviews

Yelp Will Now Warn You About Paid Reviews Think the overly generous five-star rating of that god awful burger joint in your neighborhood is a bunch of bull? If Yelp suspects reviews are paid for, it will now post a warning sign.

Going forward, when Yelp discovers these acts of bribery, it will put up a red alert on that business’s page. The scarlet letter of Yelp dirty dealings will stay there for 90 days. You often pull up the site and see these gushing reviews, and they make you suspicious. How often do you pull up a site and see these suspicious, gushing reviews? Turns out, Yelp is wary too. Good looking out, guys. [Yelp via TheNextWeb]

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Thursday, October 18th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5883325/amazon-prime-now-has-a-lot-more-tv-shows-thanks-to-viacom

Amazon Prime Now Has a lot More TV Shows Thanks to ViacomLike Netflix and Hulu before it, Amazon has inked a deal with Viacom to bring TV shows from all its networks (MTV, Comedy Central, Nickelodeon, BET, Spike, etc.) to the Prime streaming service. Beavis and Butthead marathon, anyone?

Amazon isn’t saying how many episodes will arrive in the deal, but they did say that Prime now has 15,000 movies and TV shows. But the bulk of their offering is god awful, so this new deal will help. Considerably. And now that Teen Mom is available, I think Sam might be one step closer to canceling his Netflix subscription. [Amazon]

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Wednesday, February 8th, 2012 news No Comments

YouTube Gets It, Will Allow Ad Skipping

Source: http://gizmodo.com/5576453/youtube-gets-it-will-allow-ad-skipping

There’s nothing worse than watching a 30-second ad to watch some 30-second clip of something the world inevitably finds funnier than you do. Google/YouTube are acknowledging this phenomenon of the consumer psyche and will introduce an ad-skip button this year.

The idea is as simple as this: If an advertiser’s commercial isn’t captivating enough to watch in its own right, it’ll be skipped by viewers. If viewers don’t watch the ad, Google doesn’t charge the advertiser.

Now I know what you’re thinking: Why would anyone watch an ad voluntarily? See exhibit A, the lead video in which the god of the infomercial, Ron Popeil, does his thing. The only way that 9-minute clip could be more captivating is to put ANOTHER 9-minute Ron Popeil clip in front of it.

This skippable ad model will inevitably lead to better ads—at least in terms of catering the online attention span—and, for those of us* with the libidinal fortitude to turn a blind eye on GoDaddy-esque BOOBIES BOOBIES BOOBIES teasers, a lot more free time. [WSJ via Fast Company]

* OK, maybe I don’t skip every such commercial. But I only** watch them to be educated enough to write about them on Giz.

** This is a flat-out fabrication***.

*** What sort of monster have I become?

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Wednesday, June 30th, 2010 digital No Comments

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/ya3ssH2_cb4/israeli-raid-cancelled-after-very-stupid-facebook-post

If you’re in the military, here’s a tip: don’t put upcoming missions in your Facebook status. You wouldn’t think someone would need to tell you that, but here we are.

A raid on suspected militants in the West Bank was cancelled yesterday after an Israeli soldier updated his Facebook status to read “On Wednesday we clean up Qatanah, and on Thursday, god willing, we come home.” The solider has since, unsurprisingly, been relieved of combat duty for being a moron. He’ll also spend 10 days in prison for his update.

Trying to educate soldiers on the importance of not leaking classified info to Facebook, the Israel Defense Forces have started putting up new posters in bases:

In posters placed on military bases, a mock Facebook page shows the images of Iranian President Mahmoud Ahmadinejad, Syrian President Bashar Assad and Hezbollah leader Sheik Hassan Nasrallah. Below their pictures – and Facebook “friend requests” – reads the slogan: “You think that everyone is your friend?”

I really want to see one of those posters. Anyone in the IDF want to send us a picture? My email address is below. I won’t post it on Facebook, promise. [NY Times]

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Friday, March 5th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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