google maps

drag2share: Google+ Is The Fourth Most-Used Smartphone App

source: http://feedproxy.google.com/~r/businessinsider/~3/pqjz4ZfvAOs/google-smartphone-app-popularity-2013-9

Google+ Is The Fourth Most-Used Smartphone App (GlobalWebIndex)
It’s no surprise that Google Maps is the most popular mobile app, used by 54% of the global smartphone population last month, according to a recent survey by GlobalWebIndex. However, the mobile apps for YouTube and Google+ were used by 35% and 30% of smartphone users respectively, which means that Google owns three of the four most widely used apps on smartphones.

Advertisers want visibility across platforms and across verticals. No company does that better than Google — which has the top location and video apps, and the second most popular social media app.

BII The app World small


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Thursday, September 5th, 2013 news No Comments

drag2share: Google Barely Shows Real Search Results on Google.com Now

source: http://feeds.gawker.com/~r/gizmodo/vip/~3/aUVOEOXdtuE/google-barely-shows-real-search-results-on-google-com-n-652306299

Google Barely Shows Real Search Results on Google.com Now

Google it. Everyone who has ever connected to the Internet knows what that means. But should it really mean use Google to search for/find something on the Internet? Or should it be a term for being bombarded with ads and white space when you’re looking for something. Google.com’s search results have all just become links to Google’s own services.

Tutorspree analyzed how much space Google dedicates to its search results page and found that on a 13-inch MacBook Air screen, only 13% is dedicated to results (with those results usually being Wikipedia or Yelp). 29% of the page is Google AdWords, 14% is Google’s navigation bar and 7% is links to Google Maps. The rest is Google’s iconic white space.


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Wednesday, July 3rd, 2013 news No Comments

We Don’t Plan to Build Apps for WinPho8

Source: http://gizmodo.com/5968080/google-we-dont-plan-to-build-apps-for-winpho8

Google: We Don't Plan to Build Apps for WinPho8If you’ve been holding out for a Gmail or Drive app on WinPho8, you’re all outta luck. Google has announced that it has no plans to roll out Windows Phone 8 software for the major Google apps.

Speaking to V3, Clay Bavor, product management director at Google Apps, explained:

“We have no plans to build out Windows apps. We are very careful about where we invest and will go where the users are but they are not on Windows Phone or Windows 8. If that changes, we would invest there, of course.”

Instead, Google plans to concentrate its efforts in iOS and Android apps:

“In 2012 we’ve laid some of the ground work and really improved the experience of our core apps on mobile devices, such as adding native editing of spreadsheets for both iOS and Android apps.”

Like Google Maps, which is now back on iOS. So, if you have an intimate love affair with the big G, look like WinPho8 still isn’t for you. [V3]

Image by AP

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Thursday, December 13th, 2012 Uncategorized No Comments

Google Is Now Doing Same-Day Shopping Delivery (GOOG)

Source: http://www.businessinsider.com/google-is-now-doing-same-day-shopping-delivery-2012-10

Larry Page Google

Google has started testing a same-day delivery shopping service in San Francisco, according to the New York Times.

This could be huge for Google’s mobile consumer intent targeting strategy (dominated by search, currently).

The move puts Google in direct competition with Amazon, which has a more prominent reputation among consumers for online shopping.

It also strengthens its Google Offers product, by implication (which, in turn, is a threat to Facebook Offers).

Put same day delivery in context with Google Maps, which increasingly feature Google’s Zagat shopping results … and you can see how mobile same-day shopping might suddenly become a thing for Google — and the advertisers who want to promote products in that space.

Disclosure: The author owns Google stock.

 

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Sunday, October 28th, 2012 news No Comments

Google Maps Street View Now Works On The iPhone (GOOG, AAPL)

Source: http://www.businessinsider.com/street-view-on-iphone-2012-10

google maps street view iphone 5

Google announced today it updated the mobile web version of Google Maps app to include the popular Street View feature.

That means you can now access Street View on your iPhone by opening Google Maps in the Safari browser. Just head to maps.google.com, enter an address, and tap the “pegman” icon to enter Street View.

Since Google Maps is no longer baked into Apple’s Maps app for iPhones and iPads, using the web-based version is your best option. Google is said to be working on a standalone Google Maps app for the iPhone, but it probably won’t be ready for a few months.

In the meantime, you can learn how to add the Google Maps website to your iPhone’s home screen here >

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Thursday, October 4th, 2012 news No Comments

Here Are The Apps Tim Cook Suggests You Use Instead Of Apple Maps (AAPL)

Source: http://www.businessinsider.com/tim-cook-suggests-alternative-map-apps-2012-9

google maps iphone widget

Tim Cook released a letter to Apple customers today, apologizing for failing to deliver on its new mapping application for iPhones and iPads.

Cook promises the app will get better, but suggests users try a few alternative apps in the meantime.

Here are the apps he suggests you use instead of Apple Maps:

For the mobile Web version of Google Maps and Nokia Maps, you’ll need to create a shortcut to the sites on your iPhone’s home screen by bookmarking them. We show you how to do that here for Google and here for Nokia.

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Friday, September 28th, 2012 news No Comments

The Argument Against CEO Marissa Mayer’s Alleged Plot To Go After Google And Facebook (GOOG, YHOO, FB)

Source: http://www.businessinsider.com/the-argument-against-yahoo-ceo-marissa-mayers-alleged-plot-to-go-after-google-and-facebook-2012-7

Marissa Mayer

Yahoo’s board hired Marissa Mayer to be its CEO because board members want the company to embrace a “products” strategy instead of the “media” strategy that interim CEO Ross Levinsohn would have gone with if he had gotten the full time job.

A “products” strategy is one where Yahoo competes with the likes of Google and Facebook on the strength of software tools built for consumers.

What kind of software tools?

Google products include Google News, Gmail, Google Maps, and Google Docs. Facebook products include Events, Photos, and News Feed. Yahoo’s top products are email, Yahoo Finance, and Yahoo fantasy sports.

It’s obvious why this strategy is appealing to Yahoo’s board. All you have to do is look at the size of Google, a $200 billlion company, and Facebook, a $65 billion company.

One reason they are so big (other than lots of growth) is because they have wonderful margins typical of the Internet software business, where raw materials and freight are cheap. Also, you can build Gmail once and then move most of the engineers who built it onto something else, leaving only a few behind to maintain and upgrade it.

Margins aren’t as lovely in the media business. If your business is to create content, you have a recurring cost the software business does not have; you have to pay people to create it over and over. If you depend on these people too much, they ask for too much money. Likewise, if your business is in the distribution of content, the people who make it will do their best to figure out, and then cut into your margins. (This is why Hulu and Spotify are longshot bets to take over the world.)

So, focusing on a “products” strategy seems like a smart, no-brainer, right?

Not so fast, says one long-time Yahoo-watcher we recently spoke to.

This person says that the conventional wisdom about the software business’s excellent margins, outlined above, is outdated and that Google is to blame.

He told us:

“12 years ago, engineering and helpful tools were such an incredible change in lifestyle so that if you were good at it, you could make a lot of moeny. Software was a crazy high margin business. But here’s what’s changed: Google and companies worth $100 billion and $200 billion have brought software innovation to a zero margin business. They don’t charge for software. They don’t charge for ad serving. They don’t charge for reporting. Google makes all their money on a monopolistic position in advertising. There are no software businesses anymore. The software business is dead. The people who are making their money there are doing it because Google hasn’t killed them yet.”

Translation: Google can afford to make software tools for consumers free to use because it’s search business makes so much money, so Yahoo would be nuts to go out and try making a Yahoo Docs, Yahoo Maps, or Yahoo mobile operating system.

Hopefully, that’s not Mayer’s plan for Yahoo.

Hopefully, the plan is to bring “product” features to Yahoo’s powerful media brands, Yahoo Sports, Yahoo News, and Yahoo Finance. 

That’s our sneaking suspicion, which we elaborate on here >

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Tuesday, July 24th, 2012 news No Comments

The Surprising Amount Of Money Google Pays Apple To Be Its Default Search Engine (GOOG, AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-google-and-apple-search-deal-2012-3

Apple is getting $1 billion annually from Google just for making Google the default search engine in iOS and on the desktop for Safari, says Macquarie analyst Ben Schachter.

Schacter believes Google generates $1.3 billion in revenue from toolbar searches on Apple gadgets. Of that, he thinks Google forks over 75% of the revenue to Apple.

It’s a pretty good deal for Apple, and a reason to believe Apple won’t drop Google search any time soon.

chart of the day apple google

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Sunday, March 11th, 2012 news No Comments

The Surprising Amount Of Money Google Pays Apple To Be Its Default Search Engine (GOOG, AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-google-and-apple-search-deal-2012-3

Apple is getting $1 billion annually from Google just for making Google the default search engine in iOS and on the desktop for Safari, says Macquarie analyst Ben Schachter.

Schacter believes Google generates $1.3 billion in revenue from toolbar searches on Apple gadgets. Of that, he thinks Google forks over 75% of the revenue to Apple.

It’s a pretty good deal for Apple, and a reason to believe Apple won’t drop Google search any time soon.

chart of the day apple google

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Sunday, March 11th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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