google search
Google Has Planted A Siri Killer On The iPhone (GOOG)
Source: http://www.businessinsider.com/google-updates-its-iphone-search-app-2012-10
Google just released a new version of its search app for iPhones and iPads today.
Why offer an app when Google is baked into Apple’s Safari Web browser? Because search on mobile devices isn’t just about the Web—and it’s definitely not about typing out long search queries.
Apple recognized that when it bought Siri and integrated into the iPhone—and now Google wants to make sure it’s not left out.
Google’s refreshed app looks a lot like its built-in voice search app on Android phones, Google Now.
Users of the new Google search app are encourage to find what they’re looking for by speaking their query out loud. Overall, the voice recognition works well and provided accurate results, but most important of all, it’s quick.
Many iPhone users complain that Siri is slow.
Besides being able to answer basic questions like “What’s the weather,” Google users can also ask the app more advanced questions: Is my flight on time? Can you play a trailer of a new movie?
Of course, the answers are full of links to Google services like YouTube, and also look at users’ stored documents and calendar events.
The whole point is to keep users from wandering away from Google’s online universe.
The Google Search app is free and available for iPhone, iPod touch, and iPad.
Here’s a video of the app in action:
Don’t Miss: Google Unveils A New Way To Compose In Gmail >
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This Stat Reveals The Incredible Potential Of Pinterest
If online retailers invest the time to develop a presence on Pinterest, the site can become a source of traffic that converts Web users into new customers at an incredible rate.
That’s according to data from Bloomreach, which helps online stores optimize for social and search.
Bloomreach put together a nice infographic on this topic that we have pasted below.
Even if online stores do not invest in their Pinterest presence, the conversion rate on traffic from Pinterest (1.02%) far outstrips traffic from Google Image Search (.54%) and Twitter (0%).
Pinterest traffic does not convert as well as regular Google search traffic. 1.62% of visits from Google search result in sales.
But, Bloomreach marketing boss Joelle Kaufman says that low conversion rate is mostly due to the fact that, so far, ecommerce sites are ignoring the potential of Pinterest.
She says that an online store putting “manual effort and investment” into Pinterest can get a 9% conversion rate on traffic coming from the site.
9% also beats the conversion rate on traffic from Facebook – 1.13%.
Kaufman says it takes a some amount of work for an online store to get the most out of Pinterest. She says one store that is a Bloomreach client has actually hired a full-time “pinner.”
The other important caveat: Pinterest – and all social sites – still send a very little amount of traffic to online stores.
If Pinterest can keep growing – it just hit 19 million users – it could turn into an incredibly valuable commerce engine, something Amazon, Facebook, or Google should buy.
Here’s the Bloomreach infographic:
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Google recently announced it was unifying its privacy policies and would be sharing the data it collects about users between all of its products, starting March 1st. That means your web searches and sites you visit will be combined with other Google products like Google Plus and YouTube. If you’d rather avoid that, the Electronic Frontier Foundation reminds us you can remove your Google search history and stop it from being recorded.
Turning off search history is one of the top Google settings you may already know about anyway if you didn’t want Google recording any sensitive searches (health, location, interests, religion, etc.), but with Google becoming more like AOL these days, now’s as good a time as any to check if you’ve got your web history paused or not.
If you’re not logged into Google already, log in. Then, go to https://google.com/history. Click “remove all Web History” and “OK”. Doing so will pause the recording of your searches going forward until you enable it again.
How to Remove Your Google Search History Before Google’s New Privacy Policy Takes Effect | Electronic Frontier Foundation
The Facebook App Is More Popular Than Google’s Apps On Android (GOOG)
Source: http://www.businessinsider.com/chart-of-the-day-android-apps2011-12
Facebook is the most popular application for Android, passing the Google search, Maps, and Gmail apps, as measured by usage of the app, according to data from Nielsen.
Nielsen gathered the data using its “proprietary device meters on the smartphones” of thousands of users. It saw what apps were being used and what were being left behind.
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See Also:
- CHART OF THE DAY: Watch Out Apple, Here Comes The Android Market
- CHART OF THE DAY: This Chart Is Driving Apple Bulls Crazy
- CHART OF THE DAY: Morgan Stanley Delivers Some Heartbreaking News For Elon Musk And Tesla
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Google’s New Indexing System Is Fully Caffeinated
Source: http://gizmodo.com/5559015/googles-new-indexing-system-is-fully-caffeinated
Google’s latest web indexing system, the tool that pre-scans the entire web to have a ready answer to your search query, promises “50 percent fresher results for web searches.” It’s called Caffeine. And it comes with staggering Google search stats.
The main difference with Caffeine is that, rather than search one entire group of sites (represented in that lead graphic as a layer), then another, less prioritized group of sites, then yet another less prioritized group of sites, everything with the Caffeine algorithm is pretty much indexed constantly. Teased for several months now, Caffeine is the sort of update Google needs to follow the pace of searching services like Twitter. And indeed, Google will need to maintain/continue such innovations to keep up—our world is translated from analog to digital in more, quicker ways every day.
So now for those wicked Google stats:
• Every second Caffeine processes hundreds of thousands of pages in parallel.
• If this were a pile of paper it would grow three miles taller every second
• Caffeine takes up nearly 100 million gigabytes of storage in one database
• Caffeine adds new information at a rate of hundreds of thousands of gigabytes per day.
• You would need 625,000 of the largest iPods to store that much information
• If these iPods were stacked end-to-end they would go for more than 40 miles.
[Google]
Microsoft Kumo vs Wolfram Alpha – FIGHT!
Microsoft should take a page from the launch of Wolfram’s Alpha using social channels.
Wolfram Alpha – 1.6 million google search results
Microsoft Kumo – 624k google search results
www.WolframAlpha.com is launched, but Microsoft Kumo.com is not even launched. So there is NO benefit from all the news coverage.
Search intensity and volume indicates interest of users — Wolfram Alpha is kicking Microsoft butt.
http://bits.blogs.nytimes.com/2009/04/28/wolfram-alpha-veil-lifted/
http://gizmodo.com/5240514/wolfram-alpha-and-google-tested-head+to+head
http://gizmodo.com/5236115/wolfram-alpha-search-engine-on-video
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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