Why offer an app when Google is baked into Apple’s Safari Web browser? Because search on mobile devices isn’t just about the Web—and it’s definitely not about typing out long search queries.
Apple recognized that when it bought Siri and integrated into the iPhone—and now Google wants to make sure it’s not left out.
Google’s refreshed app looks a lot like its built-in voice search app on Android phones, Google Now.
Users of the new Google search app are encourage to find what they’re looking for by speaking their query out loud. Overall, the voice recognition works well and provided accurate results, but most important of all, it’s quick.
Besides being able to answer basic questions like “What’s the weather,” Google users can also ask the app more advanced questions: Is my flight on time? Can you play a trailer of a new movie?
Of course, the answers are full of links to Google services like YouTube, and also look at users’ stored documents and calendar events.
The whole point is to keep users from wandering away from Google’s online universe.
Here’s a video of the app in action:
Don’t Miss: Google Unveils A New Way To Compose In Gmail >
If online retailers invest the time to develop a presence on Pinterest, the site can become a source of traffic that converts Web users into new customers at an incredible rate.
That’s according to data from Bloomreach, which helps online stores optimize for social and search.
Bloomreach put together a nice infographic on this topic that we have pasted below.
Even if online stores do not invest in their Pinterest presence, the conversion rate on traffic from Pinterest (1.02%) far outstrips traffic from Google Image Search (.54%) and Twitter (0%).
Pinterest traffic does not convert as well as regular Google search traffic. 1.62% of visits from Google search result in sales.
But, Bloomreach marketing boss Joelle Kaufman says that low conversion rate is mostly due to the fact that, so far, ecommerce sites are ignoring the potential of Pinterest.
She says that an online store putting “manual effort and investment” into Pinterest can get a 9% conversion rate on traffic coming from the site.
9% also beats the conversion rate on traffic from Facebook – 1.13%.
Kaufman says it takes a some amount of work for an online store to get the most out of Pinterest. She says one store that is a Bloomreach client has actually hired a full-time “pinner.”
The other important caveat: Pinterest – and all social sites – still send a very little amount of traffic to online stores.
If Pinterest can keep growing – it just hit 19 million users – it could turn into an incredibly valuable commerce engine, something Amazon, Facebook, or Google should buy.
Here’s the Bloomreach infographic:
Google recently announced it was unifying its privacy policies and would be sharing the data it collects about users between all of its products, starting March 1st. That means your web searches and sites you visit will be combined with other Google products like Google Plus and YouTube. If you’d rather avoid that, the Electronic Frontier Foundation reminds us you can remove your Google search history and stop it from being recorded.
Turning off search history is one of the top Google settings you may already know about anyway if you didn’t want Google recording any sensitive searches (health, location, interests, religion, etc.), but with Google becoming more like AOL these days, now’s as good a time as any to check if you’ve got your web history paused or not.
If you’re not logged into Google already, log in. Then, go to https://google.com/history. Click “remove all Web History” and “OK”. Doing so will pause the recording of your searches going forward until you enable it again.
Nielsen gathered the data using its “proprietary device meters on the smartphones” of thousands of users. It saw what apps were being used and what were being left behind.
- CHART OF THE DAY: Watch Out Apple, Here Comes The Android Market
- CHART OF THE DAY: This Chart Is Driving Apple Bulls Crazy
- CHART OF THE DAY: Morgan Stanley Delivers Some Heartbreaking News For Elon Musk And Tesla
Google’s latest web indexing system, the tool that pre-scans the entire web to have a ready answer to your search query, promises “50 percent fresher results for web searches.” It’s called Caffeine. And it comes with staggering Google search stats.
The main difference with Caffeine is that, rather than search one entire group of sites (represented in that lead graphic as a layer), then another, less prioritized group of sites, then yet another less prioritized group of sites, everything with the Caffeine algorithm is pretty much indexed constantly. Teased for several months now, Caffeine is the sort of update Google needs to follow the pace of searching services like Twitter. And indeed, Google will need to maintain/continue such innovations to keep up—our world is translated from analog to digital in more, quicker ways every day.
So now for those wicked Google stats:
• Every second Caffeine processes hundreds of thousands of pages in parallel.
• If this were a pile of paper it would grow three miles taller every second
• Caffeine takes up nearly 100 million gigabytes of storage in one database
• Caffeine adds new information at a rate of hundreds of thousands of gigabytes per day.
• You would need 625,000 of the largest iPods to store that much information
• If these iPods were stacked end-to-end they would go for more than 40 miles.
Don’t design 2 or 3 websites. Design one, but make sure it is accessible by whatever medium or device the user chooses to use to access it.
You can start with a site that has:
2) no script version
3) mobile version
When you design for mobile, think of what tidbit of information the user is really after. For example, Google Mobile is smart enough to return “27 – 17 with 3:14 left in the game” when I type a search for “dallas cowboys’ score.” Versus Google which returns a list of website search results when I access it via a browser on a broadband connection. Google detects what device I am using when I am searching and returns the exact thing that I was looking for based on the device and channel I am using.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Coke vs Pepsi vs Dr Pepper
- Marketing Costs Normalized to CPM Basis for Comparison
- AOL's Plan To Steal TV Ad Dollars Is Totally Working
- 3G calling, no registration, and totally free
- The Top Endorsement Earners In Each Sport
- drag2share: The Most Pinned Brand On Pinterest Doesn't Even Use A Pinterest Account [THE BRIEF]
- Groupon launches Breadcrumb iPad app, vows to not be a typical POS
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- Digital + Traditional = Unified Marketing
- May 2013 (64)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (92)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (12)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)