graphgrowthofnetflix

Netflix Is Beating YouTube To Win The War For Consumer Mindshare (NFLX, GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-netflix-youtube-2011-3

Netflix now owns consumer mindshare when it comes to web video, edging out YouTube, according to a survey by Goldman Sachs.

Goldman surveyed 2,000 US consumers asking them, “Which website do you prefer to use for watching video online?” Amazingly, more people said Netflix than YouTube.

On some level it makes sense since Netflix is all about long form video, which could make it preferable. But on the other hand, Netflix has just over 20 million subscribers. YouTube had 144 million unique visitors in the US in February according to comScore.

chart of the day netflix youtube march 2011 Netflix Is Beating YouTube To Win The War For Consumer Mindshare (NFLX, GOOG)

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See Also:

  • MARCH MADNESS: Netflix’s Big Bet, Analysts Fight Over Apple — The SAIcast
  • THE APPLE INVESTOR: Is Apple’s Track Record Of Crushing Expectations Coming To An End This Year?
  • THE APPLE INVESTOR: What Should Apple Do While Netflix Flourishes On iOS?

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Sunday, March 20th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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