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The Reports of App-Free iPads Have Been Greatly Exaggerated [Charts]

500x nielsen1 Recently we were rather skeptical about a report claiming that a third of iPad users have never downloaded an app. Now there’s confirmation that we weren’t just paranoid: Nielsen, the media-survey firm behind the numbers, has posted a major correction.

As you can see by the new chart above, it turns out that it’s only 9% of iPad users who haven’t downloaded apps to their devices. That’s quite a bit different from what we heard originally:

500x nielsen2

So far Nielsen hasn’t made any remarks about the mysteriously updated graph or explained how the initial error occurred. [The Register]

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Tuesday, October 26th, 2010 charts No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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