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Uh Oh! Amazon Researchers Say Pinterest Doesn’t Generate A Lot Of Sales (AMZN)

Source: http://www.businessinsider.com/zappos-labs-pinterest-monetize-2012-8

Zappos Pin Pointing

Zappos Labs, the research arm of the Zappos online apparel site, has been experimenting with Pinterest—and the results are not encouraging.

Will Young, director of Zappos Labs, told Bloomberg that Pinterest users are far more likely to share a purchase than Twitter or Facebook users—but that shared items generate far less revenue than Twitter or Facebook.

This is a big problem for Pinterest, because the whole idea of the site is that it’s supposed to be better at monetizing social activity than Twitter or Facebook.

Young told Bloomberg that Zappos customers were 13 times likelier to share an item they bought with friends on Pinterest than on Twitter, and 8 times likelier than on Facebook.

But a post on Twitter generated far more revenue—$33.66 an order—than Facebook, at $2.08 an order, or Pinterest, at 75 cents an order.

That’s great news for Twitter, which will surely tout these figures as it makes a push for retail advertisers.

But it’s kind of bad news for Pinterest, which recently raised $100 million at a $1.5 billion valuation on the premise that its site—which is all about sharing beautiful images of things to buy—should be good at this kind of social commerce.

It’s not great news for Facebook, either, which has ambitions to make commerce a bigger part of the site than it is today.

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A Pi nterest spokesperson whom we alerted to the study promised to look into it. We’ll update if we hear more.

One note: Amazon owns Zappos and Amazon.com is a rival of Rakuten a Japanese e-commerce giant that is also is an investor in Pinterest.

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Tuesday, August 28th, 2012 news No Comments

Guy Wins $1,000,000 For Pitching A Perfect Game…In A Videogame

Source: http://gizmodo.com/5532088/guy-wins-1000000-for-pitching-a-perfect-gamein-a-videogame

Guy Wins src=The folks at 2K Sports offered $1 million to the first person to pitch a perfect game in Major League Baseball 2K10—a supposedly difficult task. 24 hours after the game was released, they had to write a check.

Using Braves pitcher Kenshin Kawakami as his avatar, 24-year-old Alabama resident Wade McGilberry was able to complete his million dollar game in less than 90 minutes after returning home from work.

Great news for Wade because he recorded his attempts according to 2K Sports’ rules, but not so great news for them because as “insurance companies couldn’t possibly come up with the odds of throwing a perfect game, 2K Sports didn’t take out insurance and now will pay McGilberry a lump sum of $1 million out of its own pocket.” Oops. [CNBC via Sporting NewsThanks, Ezra Tenenbaum!]

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Wednesday, May 5th, 2010 news No Comments

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/4kp8gKPskWY/in-early-tests-99-wii-balance-board-outperforms-17885-medical-rig

Another day, another story about some cheap, plastic Wii motion control accessory finding an application outside of gaming. In this case, it’s the balance board, and not only is this device helping stroke victims recover, it’s saving them money, too.

In fact, doctors at the University of Melbourne found that the balance board, normally used for pseudo Yoga or navigating Mii’s down a virtual ski slope, was so sensitive it could very well replace traditional laboratory-grade “force platforms” doctors use to assess a patient’s balance.

When doctors disassembled the board, they found the accelerometers and strain gauges to be of “excellent” quality. “I was shocked given the price: it was an extremely impressive strain gauge set-up,” said lead researcher Ross Clark, in an interview with New Scientist.

Even better, Clark’s team has already published a paper that verifies the Wii balance board is “clinically comparable” to the nearly $18,000 lab force platform. That’s great news for many smaller physio clinics that would otherwise be unable to afford the traditional rig. [New Scientist]


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Sunday, January 17th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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