grocery shopping

Older Generations More Loyal to Brands in the Grocery Store

source: http://www.marketingcharts.com/wp/topics/branding/older-generations-more-loyal-to-brands-in-the-grocery-store-36618/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Acosta-Increasing-Store-Brand-Purchases-by-Generation-Sept2013Generational differences abound in grocery shopping behavior, reveals Acosta Sales & Marketing [download page] in a new report. The study indicates that younger shoppers tend to be less loyal to brands: 42% of Millennials (born between 1982 and the early 2000s) say they’re buying more store brands to save money, a figure that drops to 36% among Boomers (born between 1946 and 1964) and just 26% of Silents (born between 1925 and 1945).

Although they make the most number of routine shopping shopping trips per month (4.1 on average), Millennials have the smallest average monthly grocery spend.

At $252.60 per month, Millennials trail Silents ($263.70) and Baby Boomers ($295.50) in average monthly grocery spend, with Gen Xers (born between 1965 and 1981) spending easily the most ($323.10).

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Thursday, September 12th, 2013 news No Comments

Source: http://gizmodo.com/5891560/future-supermarket-checkouts-could-recognize-the-food-not-the-barcode

Besides the elderly gentleman paying in nickels, the biggest holdup at supermarket checkouts is the cashier finding an item’s barcode and properly scanning. So Toshiba has developed a faster camera-based system that recognizes the food, packaged or fresh.

The system uses pattern recognition technology, so it can identify labels or packaging, as well as fresh items like fruits or vegetables that are typically lacking even barcodes. Mistakes are reduced since cashiers don’t need to punch in codes for fresh items, and the system is fast enough to recognize items even when they’re in motion.

Of course it still won’t stop the line from being held up as someone contests the ten cent yogurt coupon the store won’t accept, but it’s a step in the right direction of making grocery shopping easier to endure. [DigInfo via Ubergizmo]

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Thursday, March 8th, 2012 Uncategorized No Comments

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