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We Don’t Plan to Build Apps for WinPho8
Source: http://gizmodo.com/5968080/google-we-dont-plan-to-build-apps-for-winpho8
If you’ve been holding out for a Gmail or Drive app on WinPho8, you’re all outta luck. Google has announced that it has no plans to roll out Windows Phone 8 software for the major Google apps.
Speaking to V3, Clay Bavor, product management director at Google Apps, explained:
“We have no plans to build out Windows apps. We are very careful about where we invest and will go where the users are but they are not on Windows Phone or Windows 8. If that changes, we would invest there, of course.”
Instead, Google plans to concentrate its efforts in iOS and Android apps:
“In 2012 we’ve laid some of the ground work and really improved the experience of our core apps on mobile devices, such as adding native editing of spreadsheets for both iOS and Android apps.”
Like Google Maps, which is now back on iOS. So, if you have an intimate love affair with the big G, look like WinPho8 still isn’t for you. [V3]
Image by AP
NBC Sports and Yahoo Sports cut a deal to fuse internet, TV coverage
Source: http://www.engadget.com/2012/12/10/nbc-sports-yahoo-sports/
While Yahoo has had a tumultuous last few years, one unit that has consistently been at the top of the heap is its sports news division. At the same time, NBC Sports has been getting a boost — even without the NHL’s help — ever since Comcast bought NBCUniversal. Apparently between Yahoo’s need to better leverage its media properties and NBC’s free agency after calling it quits with Microsoft the two have found common ground and struck a deal. Although both websites will continue to operate independently, expect multi-platform crossover between TV and internet, cross-promotion with links to NBC Sports Live Extra streams from within Yahoo, new made-for-the-internet video shows combining their assets and Yahoo’s fantasy sports will be the exclusive game for NBC’s Rotoworld site. Check after the break for the press release and a heads up on why even non-sports fans that pay for TV may need to keep an eye on this move.
Continue reading NBC Sports and Yahoo Sports cut a deal to fuse internet, TV coverage
Filed under: HD
Here Are The Major Players In Mobile Advertising
Source: http://www.businessinsider.com/bii-report-here-are-the-major-players-in-mobile-advertising-2012-10
We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.
Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut.
In a new report from BI Intelligence on the mobile advertising ecosystem, we explain the complexities and fractures, and examine the central and dynamic roles played by mobile ad networks, demand side platforms, mobile ad exchanges, real-time bidding, agencies, brands, and new companies hoping to upend the traditional banner ad.
Access The Full Report And Data By Signing Up For A Free Trial Today >>
Here’s an overview of some major players in the mobile advertising ecosystem:
- Mobile ad networks: Mobile ad networks aggregate advertising inventory and match it with advertisers, much as online ad networks do. Networks soak up ad inventory, analyze its potential, and sell it by matching it to advertisers’ needs. Where networks differentiate is in value-added services, such as aggregating buying power to strike better deals, or improve targeting. The largest ad networks have their own sales forces reaching out to advertisers, as well as their own campaign optimization technology.
- Demand side platforms (DSPs): These function similarly to ad networks, in the sense that they help match advertisers with inventory, but tend to work hand-in-glove with brands. DSPs are complementary to the ad network business because they more richly describe mobile audiences. But once DSPs start hiring their own staff to sell ad inventory, the complementarity could end, and DSPs would compete more head-on with ad networks.
- Mobile ad exchanges: Exchanges automate many parts of the mobile ad process, and can connect publishers with multiple ad networks. Ad exchanges are primarily supply-facing at the moment, and have relatively few interactions with mobile ad agencies (even less so with brands). Agencies are disincentivized from using exchanges because they threaten their lucrative role as the brands’ media buyers.
- Mobile Ad Agencies and Mobile Marketing: One of the gripes you often hear around the mobile ad industry is that agencies don’t get it. According to the U.K.’s Association of Online Publishers, 55 percent of publishers blamed “agencies’ attitude” for low mobile ad revenues. That may be changing. Several people we talked to said agencies are doubling down on mobile, and competency is improving.
- Natives: Other companies are emerging that don’t neatly fit the established categories. They resemble ad networks in that they connect advertisers with publishers’ inventory, but they express disdain for the traditional mobile advertising model. These companies are trying to find a native approach to mobile advertising that will break through consumers’ apparent disdain for mobile ads. We call them “the natives.”
In full, the report:
- Explains how the mobile ad ecosystem is fractured and complex
- Analyzes ! how mobi le ad networks play a central role that is coming under threat
- Examines how demand side platforms and mobile ad exchanges are streamlining the market
- Breaks down how real-time bidding will play a growing role
- Details how agencies are coming around to mobile and are trying to bring big brands along
- Explains how new companies are emerging with native ad formats that are hoping to upend the traditional banner ad
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Here’s The Spaceship That Will Fly Rich People From NYC To Tokyo In 90 Minutes
Source: http://www.businessinsider.com/xcor-reveals-full-scale-model-of-lynx-2012-10
Since the last flight of the Concorde in 2003, supersonic travel has been the province of jet fighter pilots and Felix Baumgartner.
XCOR Aerospace wants to change that. Out of a group of outfits looking to bring back travel faster than the speed of sound, it has an especially intriguing idea: flying from one airport to another, via outer space.
It’s no pipe dream: XCOR is busy building the Lynx, its suborbital commercial spacecraft, which will take off and land like a conventional plane, but offer a cruising speed of Mach 3.5, 62 miles above the ground.
As it moves toward its first test flights in early 2013, XCOR has built a full-scale mockup of the Lynx, which it brought to last week’s International Symposium for Personal and Commercial Spaceflight, in New Mexico.
The design is not final yet, COO Andrew Nelson says. But it’s the best look yet at the craft that could make point to point travel in space a reality, and send passengers from New York to Tokyo in an hour and a half.
This is the rendering XCOR created of the Lynx.
XCOR is already booking ‘up and down’ flights, for $95,000 a pop.
Last week, it successfully fired the Lynx’s engine.
See the rest of the story at Business Insider
Please follow Getting There on Twitter and Facebook.
Android tops 52 percent of US smartphone share, iPhone cracks the 33 percent mark
Source: http://www.engadget.com/2012/09/04/comscore-android-tops-52-percent-of-us-smartphone-share/
Both Apple and Google have reasons to break out the champagne in the wake of ComScore’s latest market share figures. Android is still sitting prettier than ever and just reached a new high of 52.2 percent for US smartphone share as of this past July, no doubt in part through at least a few Galaxy S III sales. Not that Apple is worrying about its US stake just yet, as the iPhone just passed the one-third mark to hit 33.4 percent — it gained share faster than Android in the space of the preceding three months. We don’t have much good news elsewhere, though, as the BlackBerry lost its hold on two-digit market share at the same time as Windows and Symbian continued to cede ground.
As for the overall cellphone space? The familiar pecking order of Samsung, LG, Apple, Motorola and HTC remains intact, although only Apple and HTC gained any traction with their respective 16.3 percent and 6.4 percent slices of the pie. LG has dropped quickly enough that it’s now within Apple’s crosshairs at 18.4 percent. As significant as the shifts can be, we’re most interested in what happens two months down the line, when ComScore can report September share: a certain phone’s launch is likely to skew the numbers, regardless of what HTC and Moto rola bring to the table. Just be advised that US market share isn’t everything.
Filed under: Cellphones, Mobile
ComScore: Android tops 52 percent of US smartphone share, iPhone cracks the 33 percent mark originally appeared on Engadget on Tue, 04 Sep 2012 22:47:00 EDT. Please see our terms for use of feeds.
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ARM forms UK group to foster an Internet of Things, put 50 billion devices online by 2020
Source: http://www.engadget.com/2012/07/26/arm-forms-uk-group-to-foster-an-internet-of-things/
ARM isn’t content with dominating the mobile space. It’s been by the far the most vocal about an Internet of Things where everything is connected — and to make that happen, it just established an industry forum in the UK that it hopes will establish common ground for all those internet-linked light bulbs, refridgerators and thermostats. Home energy firm Alertme, cloud-aware sensing outfit AquaMW, lighting maker EnLight and white space wireless guru Neul will start meeting with ARM from August 24th onwards to hash out our automated, eco-friendly future. There’s a certain urgency in this for the chip designer: it expects 50 billion devices on the grid by 2020. With IDC estimating a billion new connected devices just in 2011, the clock on that connected device transition is ticking very loudly.
Filed under: Household, Internet
ARM forms UK group to foster an Internet of Things, put 50 billion devices online by 2020 originally appeared on Engadget on Thu, 26 Jul 2012 19:36:00 EDT. Please see our terms for use of feeds.
Adobe Muse is ready to let you design websites without the coding headaches for $15 a month
Source: http://www.engadget.com/2012/05/14/adobe-muse-now-available/
If you’ve been looking to get that web project off the ground but despise the idea of coding it, Adobe’s recently announced web design tool has just landed. Muse, the program that allows you to design websites without having to get your hands dirty with HTML5 is now available. The kit behaves more like a layout program (like InDesign) instead of a web publishing / programming tool, allowing those who are more design-minded to feel right at home. As you might expect, the software is available with an annual $49.99 per month Creative Cloud subscription alongside CS6 heavyweights like Photoshop and Illustrator. If Muse is all you’re after, you can snag it alone for a $24.99 month-to-month fee or $14.99 for a twelve-month commitment. Need to see it in action before you open your wallet? No worries. Hit the coverage link below for a look at what the application can do.
Adobe Muse is ready to let you design websites without the coding headaches for $15 a month originally appeared on Engadget on Mon, 14 May 2012 14:44:00 EDT. Please see our terms for use of feeds.
The Power of Social Media Illustrated Has Over 50,000 Views in 4 Days on Slideshare
Power of Social Media Illustrated – the power of consumers expressed through social media caused swift action by big companies.
March 2012 – Starbucks Frap Flap, using ground up bugs to color strawberry frappucinos
March 2012 – Kroger and Safeway pulled all “pink slime” beef products from shelves
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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