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The Massive Growth Of Facebook Ads Got This Startup $7 Million In Funding

Source: http://www.businessinsider.com/triggit-gets-74-million-in-series-b-funding-2012-11

zach coelius triggit

Triggit, the so-called “demand-side platform” that buys ads in real-time bidding exchanges for about 200 clients, won $7.4 million in series B funding from Spark Capital and Foundry Group, the company said.

The new investment came after explosive growth in the business Triggit is placing inside FBX, Facebook’s RTB ad exchange.

FBX works by allowing outside advertisers to drop tracking “cookies” on users’ web browsers. When those users sign into Facebook, the cookies triggers ads promoting those advertisers. Triggit’s clients include Hilton, Kmart and Lowes.

Spark Capital founder Santo Politi said Triggit is “on track to become very profitable.”

CEO Zach Coelius told us his company handled about 200 clients internationally, all of which spend upwards of about $10,000 a month on RTB ads. The company has grown from about a dozen staff at the beginning of the year to 32 employees today.

Triggit place ads in all the major RTB exchanges, but FBX is driving the growth, Coelius says: “We’ve seen 300 percent topline revenue growth[from Facebook ads] since FBX launched in June.”

SEE ALSO: ANALYST: Facebook Is Generating $1 Billion A Year From Its Ad Exchange

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Thursday, November 29th, 2012 news No Comments

It’s Unbelievable How Similar This Market Is Compared To The Average Election Year

Source: http://www.businessinsider.com/chart-sp-500-during-election-years-2012-11

Here’s an interesting chart from Bespoke Investment Group that Jeff Saut included in his weekly market commentary.

It marks the average election performance of the S&P 500 and compares it to the index this year.

It’s remarkable.

“[T]he Presidential trading pattern identified by our friends at the brainy Bespoke organization indicates stocks should firm from here,” writes Saut.

election year market

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Monday, November 5th, 2012 news No Comments

Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published

Source: http://www.marketingcharts.com/wp/direct/facebook-posts-get-half-their-reach-within-30-minutes-of-being-published-24453/

A Facebook brand post will get half of its reach in the 30 minutes after it is published, according to updated data provided to MarketingCharts by Socialbakers. Socialbakers analyzed a select group of brand posts published on October 31st, finding that an average of one-third of post reach was obtained in just the first 10 [...]

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Monday, November 5th, 2012 news No Comments

Facebook’s New Ad Exchange Has ‘Quadrupled’ The Market; Performs ‘Better Than Google’ (FB)

Source: http://www.businessinsider.com/facebooks-new-ad-exchange-has-quadrupled-the-market-performs-better-than-google-2012-11

carolyn everson facebook

It’s been hard to gauge how big Facebook’s new real-time bidding platform for advertisers, Facebook Exchange, has become since it was launched in June, but global sales chief Carolyn Everson let slip just how big it could be in a recent conversation with Adweek and Group M digital chief Rob Norman.

First Norman said he believed FBX had “quadrupled” the size of the available market for advertisers who wanted to place ads based on real-time bidding in exchanges:

We love it. We absolutely love it. Massive, massive, massive increase in the amount of exchange traded media. We think it’s probably quadrupled the market in terms of availability of total impressions.

Then Everson said FBX was performing better than Google’s ad exchange:

So we are very excited about Facebook Exchange. We’re excited about the results that we’ve seen. Our performance so far in the Exchange is doing better than the Google Exchange, and Triggit and others have all spoken up on our behalf.

The caveat here, of course, is that quadrupling the supply of available ad inventory isn’t the same as quadrupling the demand for it. And the performance evidence from the demand-side platform companies who have been placing ads inside FBX, like Triggit, is so far only anecdotal. Those buyers say clients can get 16X ROI inside FBX. (Notably, FBX was not mentioned in Facebook’s recent 10-Q.)

Nonetheless, it’s yet another breadcrumb on the trail toward Facebook’s claim that it is on the way to gathering a new $2 billion ad marketplace.

Disclosure: The author owns Facebook stock.

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Monday, November 5th, 2012 news No Comments

This Horrific Media Spend Data Says There WILL Be A Global Recession In 2013 (OMC, IPG, WPPGY, HAVFP, AGSL, MDCA, PUB)

Source: http://www.businessinsider.com/advertising-and-media-numbers-say-recession-in-2013-2012-10

gdp advertising

The four largest ad agency companies have all reported their Q3 numbers, and all of them agreed on one thing: The economics of media spending and the macro-economic picture generally don’t look good

The pattern is ominous: Revenue growth at Interpublic Group just went negative for the first time since the last recession. All the other companies are trending down. GDP growth is anemic — and that number isn’t the government’s final estimate. The final number may be worse.

Skip straight to the data >

This chart plots “organic” (like for like, year-on-year) revenue growth at the four largest ad agency holding companies and compares it to sequential growth in U.S. GDP.

Those companies are WPP Group (which owns Ogilvy, Y&R and JWT, among others), Omnicom (BBDO, DDB and TBWA), Interpublic Group (DraftFCB, McCann and Deutsch) and Publicis Groupe (Saatchi & Saatchi, Leo Burnett and Digitas).

We believe it is interesting because advertising revenues are a good proxy for economic growth globally. They represent a broad range of companies with revenues that come from both the U.S. and foreign countries, and companies signal their optimism via their willingness to spend on ads.

The obvious caveat: The sequential vs. y-o-y numbers are apples vs. oranges.

So is this anecdotal trend real, or a mi! rage? Le t’s examine the evidence.

This is Interpublic’s ‘Powerpoint From Hell.’ We’re basically right back at 2008, according to IPG’s numbers.

It doesn’t matter where you look at IPG, everything is trending negative.

Publicis Groupe’s Q3 earnings contained these grim surprises: It expected 6.6% growth in September but got -1.6% instead. Its clients appear to be frozen in the headlights. (Red emphases added.)

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Monday, October 29th, 2012 news No Comments

These Timelines Break Down Every Facebook, Twitter And LinkedIn Acquisition Ever

Source: http://www.businessinsider.com/these-timelines-break-down-every-facebook-twitter-and-linkedin-acquisition-ever-2012-10

zuckerberg money

Everyone remembers when Facebook bought Instagram for a headline-friendly billion dollars last April. But what about the 10 companies it acquired after that? Or the 29 prior?

The social media landscape is in such a constant state of flux that it’s sometimes hard to remember who did what when.

The Interactive Advertising Bureau (IAB) and The Jordan, Edmiston Group Inc (JEGI) teamed up to take snapshots of what the social media ecosystem looks like right now.

Among other things, its report also breaks down the acquisition timelines for major digital players, including Facebook, Twitter, LinkedIn, Salesforce, and Google.

Facebook’s acquisition timeline:

According to the report, “Facebook has acqui‐hired talented staff f! rom a nu mber of companies in addition to its traditional M&A, focusing on enhanced content sharing/discovery (FriendFeed, Face.com), IP (Tagtile), location awareness (Gowalla), ecommerce/gifts (Karma) and mobile (Glancee, Lightbox).” 

Furthermore, Facebook is known to scoop up its competition for hefty chunks of change. When threatened by Instagram in the image and mobile space, Facebook bought the start-up for a cool billion dollars.




Twitter’s acquisition timeline:

Twitter’s acquisitions help boost user experience and its ad-based business model.

The report notes that “areas of interest include keyword bidding, social marketing automation, geo‐targeted ads, and social analytics,” which is reflected by recent buys.




LinkedIn’s acquisition timeline:

LinkedIn acquired SlideShare, a company that allows users to easily share business documents and presentations, for $119 in May 2012. Apart from that, LinkedIn’s acquisitions “have typically focused on tuck‐ins and tend to acquire businesses that are pre‐revenue.”



See the rest of the story at Business Insider

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Monday, October 22nd, 2012 news No Comments

Android users chew an average 870MB of cellular data per month, youngest gobble the most

Source: http://www.engadget.com/2012/09/28/npd-android-users-chew-average-870mb-of-cellular-data-per-month/

NPD Android users chew an average 870MB of cellular data per month, youngest gobble the most

Ever wonder how much data you burn through every month on average? If you’re an Android user within the US, odds are that it’s quite a lot. The NPD Group estimates that Americans of the Google persuasion typically consume about 870MB of data on cellular networks every month. While it’s not an extreme amount next to the 2.5GB of WiFi usage, it’s enough to give anyone second thoughts about coasting on a basic data plan — and a reflection of how both 4G and media apps have changed our behavior. Not surprisingly, it’s a younger crowd more comfortable with smartphones that’s the most aggressive: the 18-24 set races through 1.05GB a month where the 55-plus audience uses a more modest (if still healthy) 750MB. We don’t yet know how iOS stacks up in current conditions, but the NPD is promising a comparable look soon. Something tells us the iPhone 5’s LTE will lead to just as much voraciousness.

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NPD: Android users chew an average 870MB of cellular data per month, youngest gobble the most originally appeared on Engadget on Fri, 28 Sep 2012 13:12:00 EDT. Please see our terms for use of feeds.

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Friday, September 28th, 2012 Uncategorized No Comments

WPP Says Growth In America Is Now WORSE Than Europe (WPPGY)

Source: http://www.businessinsider.com/wpp-says-growth-in-america-has-completely-collapsed-2012-8

WPP Group, the world’s largest ad agency holding company, reported its Q2 2012 results and the revenue breakdown shows a complete reversal of fortunes for North America: When previously growth was strong in the U.S. and Canada, now it is contracting; and where growth in Europe was anemic, now it is robust.

Here’s WPP’s chart:

WPP

The key metric is “LFL,” or like-for-like” revenues. Note that North America declined 0.6% in Q2 while Europe grew between 0.8% – 3.5%.

The U.S. ad economy is now doing worse than Belgium, Italy and Japan:

WPP

As usual, ad agency revenue growth has continued its strong correlation with U.S. GDP as a whole. As the U.S. economic growth slowed, ad revenues matched the retraction, step for step:

GDP ad agency revenues

Ad agency revenues hinted at the retraction back in Q1, also. Ad agency revenues are—arguably—a good proxy for economic growth as a whole because they come from a wide variety of consumer-facing companies who often adjust their spending as a percentage of total sales.

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Thursday, August 30th, 2012 news No Comments

Survey Claims Only A Tiny Percent Of Ad Agencies Use Pinterest

Source: http://www.businessinsider.com/survey-claims-small-percent-of-ad-agencies-use-pinterest-2012-8

pinterest illegal

According to The Creative Group’s survey of 500 U.S. advertising and marketing execs, only an incredibly small percent of agencies are on Pinterest.

The results find:

  • 7 percent already use it for business
  • 10 percent plan to start using Pinterest in the near-ish future
  • 44 percent have zero interest in using Pinterest for business purposes

According to the survey, a staggering 18 percent of marketers have never even heard of Pinterest. Considering the social media site’s meteoric rise, you’d have to assume their shops are based out of remote, Wi-Fi-free caves.

Consumers, on the other hand, are loving the social media darling, which grew from from approximately 1 million to 20 million users between July 2011 and July 2012

Kantar Media Company’s Compete conducted an online shopper intelligence survey suggesting that one in four consumers spend less time on other social media sites like Facebook and Twitter in favor of Pinterest, and 15 percent claim that they don’t use any social media sites except for Pinterest.

Considering that the sharing site is photo-based, brands have produced some visually compelling work on Pinterest. (Uniqlo found a really cool way to create a scroll animation on the site).

Donna Farrugla, executive director of The Creative Group, explained the small agency turnout as follows: “Pinterest has attracted a huge following quickly, but companies may be waiting to see if its popularity will last and what the potential business uses are in order to determine if a presence there makes sense.”

Agencies, what do you think? Do the stats seem right? Why do or don’t you use Pinterest? Explain in comments or email LStampler@businessinsider.com.

 

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Friday, August 24th, 2012 news No Comments

Knight Capital’s Clients Are Completely Abandoning Them (KCG)

Source: http://www.businessinsider.com/traders-knight-capitals-clients-have-completely-abandoned-them-2012-8

Volatile Trading Nanex

Knight Capital’s clients have completely flown the coop after a software error in the company’s trading software caused the company to stomach $440 million in losses, according to three different traders consulted by Business Insider.

Wall Street institutions large and small no longer feel comfortable using the market making firm to execute their trades in the wake of the snafu, essentially cutting of its business.

An equities trader explained that Knight was the “last place” he would go to execute a trade. Others expressed befuddlement and the firm’s inability to rectify the trading error for a full 45 minutes.

Wall Streeters’ abandonment of the firm bodes ill for the company’s ability to recoup losses. In May, the company had a daily trading volume of about $21 billion.

Shares of Knight Capital Group fell 63 percent during trading yesterday, and many predict the firm will go under without outside aid.

NOW READ: 10 Technical SNAFUS That Have Wreaked Havoc With The Markets >

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Friday, August 3rd, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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