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The Massive Growth Of Facebook Ads Got This Startup $7 Million In Funding

Source: http://www.businessinsider.com/triggit-gets-74-million-in-series-b-funding-2012-11

zach coelius triggit

Triggit, the so-called “demand-side platform” that buys ads in real-time bidding exchanges for about 200 clients, won $7.4 million in series B funding from Spark Capital and Foundry Group, the company said.

The new investment came after explosive growth in the business Triggit is placing inside FBX, Facebook’s RTB ad exchange.

FBX works by allowing outside advertisers to drop tracking “cookies” on users’ web browsers. When those users sign into Facebook, the cookies triggers ads promoting those advertisers. Triggit’s clients include Hilton, Kmart and Lowes.

Spark Capital founder Santo Politi said Triggit is “on track to become very profitable.”

CEO Zach Coelius told us his company handled about 200 clients internationally, all of which spend upwards of about $10,000 a month on RTB ads. The company has grown from about a dozen staff at the beginning of the year to 32 employees today.

Triggit place ads in all the major RTB exchanges, but FBX is driving the growth, Coelius says: “We’ve seen 300 percent topline revenue growth[from Facebook ads] since FBX launched in June.”

SEE ALSO: ANALYST: Facebook Is Generating $1 Billion A Year From Its Ad Exchange

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Friday, September 28th, 2012 Uncategorized No Comments

WPP Says Growth In America Is Now WORSE Than Europe (WPPGY)

Source: http://www.businessinsider.com/wpp-says-growth-in-america-has-completely-collapsed-2012-8

WPP Group, the world’s largest ad agency holding company, reported its Q2 2012 results and the revenue breakdown shows a complete reversal of fortunes for North America: When previously growth was strong in the U.S. and Canada, now it is contracting; and where growth in Europe was anemic, now it is robust.

Here’s WPP’s chart:

WPP

The key metric is “LFL,” or like-for-like” revenues. Note that North America declined 0.6% in Q2 while Europe grew between 0.8% – 3.5%.

The U.S. ad economy is now doing worse than Belgium, Italy and Japan:

WPP

As usual, ad agency revenue growth has continued its strong correlation with U.S. GDP as a whole. As the U.S. economic growth slowed, ad revenues matched the retraction, step for step:

GDP ad agency revenues

Ad agency revenues hinted at the retraction back in Q1, also. Ad agency revenues are—arguably—a good proxy for economic growth as a whole because they come from a wide variety of consumer-facing companies who often adjust their spending as a percentage of total sales.

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