Triggit, the so-called “demand-side platform” that buys ads in real-time bidding exchanges for about 200 clients, won $7.4 million in series B funding from Spark Capital and Foundry Group, the company said.
The new investment came after explosive growth in the business Triggit is placing inside FBX, Facebook’s RTB ad exchange.
FBX works by allowing outside advertisers to drop tracking “cookies” on users’ web browsers. When those users sign into Facebook, the cookies triggers ads promoting those advertisers. Triggit’s clients include Hilton, Kmart and Lowes.
Spark Capital founder Santo Politi said Triggit is “on track to become very profitable.”
CEO Zach Coelius told us his company handled about 200 clients internationally, all of which spend upwards of about $10,000 a month on RTB ads. The company has grown from about a dozen staff at the beginning of the year to 32 employees today.
Triggit place ads in all the major RTB exchanges, but FBX is driving the growth, Coelius says: “We’ve seen 300 percent topline revenue growth[from Facebook ads] since FBX launched in June.”
It marks the average election performance of the S&P 500 and compares it to the index this year.
“[T]he Presidential trading pattern identified by our friends at the brainy Bespoke organization indicates stocks should firm from here,” writes Saut.
This Horrific Media Spend Data Says There WILL Be A Global Recession In 2013 (OMC, IPG, WPPGY, HAVFP, AGSL, MDCA, PUB)
The four largest ad agency companies have all reported their Q3 numbers, and all of them agreed on one thing: The economics of media spending and the macro-economic picture generally don’t look good
The pattern is ominous: Revenue growth at Interpublic Group just went negative for the first time since the last recession. All the other companies are trending down. GDP growth is anemic — and that number isn’t the government’s final estimate. The final number may be worse.
This chart plots “organic” (like for like, year-on-year) revenue growth at the four largest ad agency holding companies and compares it to sequential growth in U.S. GDP.
Those companies are WPP Group (which owns Ogilvy, Y&R and JWT, among others), Omnicom (BBDO, DDB and TBWA), Interpublic Group (DraftFCB, McCann and Deutsch) and Publicis Groupe (Saatchi & Saatchi, Leo Burnett and Digitas).
We believe it is interesting because advertising revenues are a good proxy for economic growth globally. They represent a broad range of companies with revenues that come from both the U.S. and foreign countries, and companies signal their optimism via their willingness to spend on ads.
The obvious caveat: The sequential vs. y-o-y numbers are apples vs. oranges.
So is this anecdotal trend real, or a mi! rage? Le t’s examine the evidence.
This is Interpublic’s ‘Powerpoint From Hell.’ We’re basically right back at 2008, according to IPG’s numbers.
It doesn’t matter where you look at IPG, everything is trending negative.
Publicis Groupe’s Q3 earnings contained these grim surprises: It expected 6.6% growth in September but got -1.6% instead. Its clients appear to be frozen in the headlights. (Red emphases added.)
Ever wonder how much data you burn through every month on average? If you’re an Android user within the US, odds are that it’s quite a lot. The NPD Group estimates that Americans of the Google persuasion typically consume about 870MB of data on cellular networks every month. While it’s not an extreme amount next to the 2.5GB of WiFi usage, it’s enough to give anyone second thoughts about coasting on a basic data plan — and a reflection of how both 4G and media apps have changed our behavior. Not surprisingly, it’s a younger crowd more comfortable with smartphones that’s the most aggressive: the 18-24 set races through 1.05GB a month where the 55-plus audience uses a more modest (if still healthy) 750MB. We don’t yet know how iOS stacks up in current conditions, but the NPD is promising a comparable look soon. Something tells us the iPhone 5’s LTE will lead to just as much voraciousness.
NPD: Android users chew an average 870MB of cellular data per month, youngest gobble the most originally appeared on Engadget on Fri, 28 Sep 2012 13:12:00 EDT. Please see our terms for use of feeds.
According to The Creative Group’s survey of 500 U.S. advertising and marketing execs, only an incredibly small percent of agencies are on Pinterest.
The results find:
- 7 percent already use it for business
- 10 percent plan to start using Pinterest in the near-ish future
- 44 percent have zero interest in using Pinterest for business purposes
According to the survey, a staggering 18 percent of marketers have never even heard of Pinterest. Considering the social media site’s meteoric rise, you’d have to assume their shops are based out of remote, Wi-Fi-free caves.
Consumers, on the other hand, are loving the social media darling, which grew from from approximately 1 million to 20 million users between July 2011 and July 2012.
Kantar Media Company’s Compete conducted an online shopper intelligence survey suggesting that one in four consumers spend less time on other social media sites like Facebook and Twitter in favor of Pinterest, and 15 percent claim that they don’t use any social media sites except for Pinterest.
Donna Farrugla, executive director of The Creative Group, explained the small agency turnout as follows: “Pinterest has attracted a huge following quickly, but companies may be waiting to see if its popularity will last and what the potential business uses are in order to determine if a presence there makes sense.”
Agencies, what do you think? Do the stats seem right? Why do or don’t you use Pinterest? Explain in comments or email LStampler@businessinsider.com.
Knight Capital’s clients have completely flown the coop after a software error in the company’s trading software caused the company to stomach $440 million in losses, according to three different traders consulted by Business Insider.
Wall Street institutions large and small no longer feel comfortable using the market making firm to execute their trades in the wake of the snafu, essentially cutting of its business.
An equities trader explained that Knight was the “last place” he would go to execute a trade. Others expressed befuddlement and the firm’s inability to rectify the trading error for a full 45 minutes.
Wall Streeters’ abandonment of the firm bodes ill for the company’s ability to recoup losses. In May, the company had a daily trading volume of about $21 billion.
Shares of Knight Capital Group fell 63 percent during trading yesterday, and many predict the firm will go under without outside aid.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Marketing Costs Normalized to CPM Basis for Comparison
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- Coke vs Pepsi vs Dr Pepper
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- Evolution of il Laboratorio Digitale - Big Data Analytics Driven Digital Strategy
- Lady Gaga "Poker Face" X-Rated Lyrics Hidden in Plain Sight
- Facebook advertising metrics and benchmarks
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- March 2015 (2)
- February 2015 (79)
- January 2015 (86)
- December 2014 (69)
- November 2014 (98)
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (93)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)