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Tablet Paid Search Spend Continues to Grow as Engagement Tops PCs

source: http://www.marketingcharts.com/wp/direct/tablet-paid-search-spend-continues-to-grow-as-engagement-tops-pcs-28119/

IgnitionOne-Mobile-Paid-Search-Trends-in-Q1-Mar2013Search advertising spending on tablets increased by 113% year-over-year in Q1 2013, representing 64% of mobile search spend, per results from a new IgnitionOne study. Smartphones also saw strong spending growth (+112%), with both devices cannibalizing PC budgets, as overall paid search spending increased by only 2%. For the quarter, tablet users spent an average of 17% more time on site than PC users.

They also sported an Engagement Score that was 9% higher than for PC users. (Engagement Score is a proprietary IgnitionOne metric that measures behavior and propensity to convert on a relative scale.)

Smartphone users accounted for a larger audience than tablet users, but showed lower overall engagement than tablet users relative to PCs. Smartphon! e users s! pent 4% more time on site than PC users, but had an Engagement Score that was 14% lower.

The study notes that it is more difficult to track smartphone than PC or tablet users: 59% of smartphone users do not allow themselves to be tracked, compared to 9% of tablet user and 18% of PC users.

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Tuesday, October 15th, 2013 news No Comments

Facebook Owns 95% Of Social Networking Time

Source: http://www.businessinsider.com/chart-of-the-day-facebook-owns-95-of-social-networking-time-2011-12


Facebook accounts for 95% of social networking time on the web in the U.S. according to an analysis of comScore data provided to us by web publisher Ben Elowitz of Wetpaint.

(We would think this holds for mobile, but it’s possible Twitter has more of a hold there than on the desktop.)

Elowitz’s takeaway from the data: “There’s now no question that ‘social’ means ‘Facebook.'” And if you want to be in front of consumers, you have to figure out a way to be in their Facebook news feed.

This is important for Facebook, since it just announced plans to insert ads into users news feeds. If publishers agree with Elowitz, then it could be the big revenue generator Facebook needs to sustain itself for the next ten years.

chart of the day, minutes spent on social newtworking sites, dec 20 2011

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Tuesday, December 20th, 2011 news No Comments

AdAge: Web-Tracking Research Emerging From Surveys’ Shadow

As Social-Media Continues to Grow, Marketers Place More Emphasis on Listening to Consumers

BATAVIA, Ohio (AdAge.com) — Replacing “asking” with “listening” has been a hot topic at market-research conferences for the past couple of years. But now some researchers are finally doing more than talking — they’re taking steps toward replacing surveys with web tracking.

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Wednesday, April 7th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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