growing concern

Privacy A Growing Concern For Almost 2 in 3 Internet Users

source: http://www.marketingcharts.com/wp/online/privacy-a-growing-concern-for-almost-2-in-3-internet-users-36781/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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(By comparison, an earlier survey from TRUSTe found 69% of smartphone users saying they do not like being tracked. And on a related note, recent survey results from uSamp indicate that smartphone users are more trusting of the US government with their personal information than they are of Google, Facebook and Twitter.)

The DAA exited the TPWG (acronym alert!) to focus on its own resources. So how do consumers feel about the DAA’s AdChoices program? Awareness of the icon has steadily grown, according to the latest TRUSTe report, from 5% in 2011 to 21% this year. Moreover, 40% of respondents feel more positive about the concept of online behavioral advertising (OBA) when presented with the icon, and 44% are more positive about the individual advertiser when they see the icon on a banner ad.

Interestingly, online adults’ aided awareness of OBA appears to have dropped slightly, from 83% last year to 80% in this latest survey. Even so, the proportion of respondents wh! o believe! that personally identifiable information (PII) is attached to tracking activity has grown from 53 to 57%. These respondents are far more likely to feel that online privacy is a “really important issue” than those who don’t believe it is attached (59% vs. 37%).

This year, 36% of respondents indicated that they’re comfortable with advertisers using their web browsing history to show relevant ads as long as it is not tied to any other personally identifiable information. That figure marks a substantial increase from 29% last year.

Other Findings:

  • 68% of TRUSTe survey respondents refuse to allow companies to share their information with 3rd parties often or most of the time, down from 76% last year.
  • 52% manage their privacy choices by opting out of OBA with that level of frequency, up slightly from 50% last year.
  • 35% have stopped doing business with a company or have stopped using the company’s website due to privacy concerns.
  • More internet users this year are taking steps to protect their privacy, such as by manually deleting cookies, automatically deleting them, or using browsing privacy add-ons and features for ad-blocking or anti-tracking.
  • Internet users are most likely to hold themselves responsible for their privacy protection. However, they seem to be recognizing an increasing role in the advertising ecosystem for independent organizations.

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Thursday, September 19th, 2013 news No Comments

A Predictable Failure: Kimberly-Clark Offering Kleenex Hand Towels

Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124023&nid=112103

Kleenex hand towels

“Kimberly-Clark’s Kleenex brand is offering an at-home version of a product that people take for granted in public restrooms: disposable hand towels. The new Kleenex Hand Towels are intended to address consumers’ growing concern with hand hygiene.

The product is on sale now with a retail price of about $3 for a box of 60 towels, per the company.

The Kleenex Hand Towels come in box packaging, with pop-up delivery. The product is intended to complement bathroom décor and space limitations — i.e., it can go on a towel bar or countertop.

Kleenex Hand Towels performed well in preliminary testing with consumers, the company says: Approximately two-thirds said they would use Kleenex Hand Towels as a substitute for cloth towels, and more than 90% reacted favorably to how the product and package design looked in their bathrooms.”

They used FOCUS GROUPS! And 2/3 said they would use! But think about it: $3 a box versus cloth towels I already have at home. At home, I don’t use disposable hand towels and at home I am not concerned about “hand hygiene” as I am in a public bathroom.

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Thursday, March 11th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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