growth trajectory

Strong Quarter for TV Propels US Ad Spend to a 3.5% Increase in Q2

source: http://www.marketingcharts.com/wp/television/strong-quarter-for-tv-propels-us-ad-spend-to-a-3-5-increase-in-q2-36545/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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The total spending figures may actually underestimate growth, as Kantar’s online spending estimates only include display advertising, which the report says increased by 4.1% for the quarter. (Given the recent growth trajectory of online ad spending, it’s more likely that online ad spending growth was somewhere in the double digits.)

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Monday, September 9th, 2013 news No Comments

Flash Sale Sites Have A Social Media Problem

Source: http://www.businessinsider.com/flash-sale-sites-are-losing-customers-2013-5

Fab.com FacebookFlash sale sites are reaching the end of their growth trajectory, and might start consolidating soon.

Many analysts have blamed the problem on an inability to get designer labels.

But a recent study shows that various customer service issues could be responsible for the decline of sites like Fab, HauteLook, ideeli, and RueLaLa.

About 44% of social network commentary related to flash sale sites is negative, according to the study by Dotcom Distribution.

Consumers’ biggest complaints are related to shipping, log-in, marketing, and customer service.

According to the survey, BeyondTheRack, HauteLook, and ZuLily had the worst consumer feedback for shipping issues.

Fab’s site forces users to log in, which infuriated many customers.

Customers also expressed frustrations with “misleading” email marketing, according to the study.

One woman wrote that she was frustrated with TheFoundary.com because it sent out an email advertising free shipping when in reality the promotion only applied to purchases greater than $75.

These problems hurt the sites two-fold, according to the study: Customer service complaints on Facebook and other social media sites drive away both existing customers and potential new ones.

Flash sale sites can solve their social problem by responding to customer complaints regularly, and advertising promotions accurately, according to Dot! com Dist ribution.

The sites represent a $2 billion business, according to Reuters.

But to keep customers and attract new ones, flash sale sites are going to have to focus on the customer experience.

 

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Tuesday, May 14th, 2013 news No Comments

2011 Global Mobile Ad Spend By Category

Source: http://www.businessinsider.com/bii-report-here-are-the-major-players-in-mobile-advertising-2013-1

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We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.

Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut.

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Wednesday, January 30th, 2013 news No Comments

Another Super Bearish Facebook Analyst Has Changed His Mind (FB)

Source: http://www.businessinsider.com/another-super-bearish-facebook-analyst-has-changed-his-mind-2012-11

mark zuckerberg

Facebook has managed to get two bearish analysts to change their mind.

Carlos Kirjner at Bernstein Research and Rich Greenfield at BTIG have both upgraded the stock this morning. We’ve written up Greenfield’s note here, if you want to read it. (In short, he thinks Facebook’s plan to stuff ads in the mobile news feed is going help it beat Q4 estimates.)

As for Kirjner, he’s rating the stock “outperform,” and has a $33 price target.

Here’s why in a nutshell:

We think consensus is underestimating Facebook’s revenue growth potential over the next 12-24 months. We think Facebook is on path to beat consensus revenues over the next 12-24 months, delivering $6,976 million in 2013, 9% higher than consensus’ $6,388 million, and $8,650 million in 2014, or 7% higher than consensus’ $8,078 million. Further monetization of (mobile) Newsfeed inventory will be the main driver of growth, as we believe that for the next 18-24 months Facebook probably can increase the number of ad impressions per user per day with limited chance of seeing material deterioration in user experience. We also believe that at this point and for the near-to-medium term, its revenue growth trajectory will be the main driver of Facebook’s stock performance. In addition to mobile, further monetization of the PC Newsfeed and the positive impact of the Facebook Exchange on right-hand-side column CPMs will help drive growth.

Beyond this, Kirjner believes Facebook’s social advertising initiatives can work:

Social, new businesses opportunities and the platform remain options fo! r furthe r upside for the next two years and beyond. The successful monetization of Newsfeed inventory and introduction of the Facebook Exchange have given Facebook an 18-24 month runway to develop new revenue streams from new formats (e.g., gifts), to work with advertisers and third parties such as Datalogix and Nielsen to improve (online brand) advertising ROI and its measurement, which would enhance its long-term pricing, and to continue pushing adoption of social across the Web with its platform play, based on Facebook Connect and the Open Graph Protocol. In other words, we still think of Facebook as a distinctive display advertising business, but mobile and the exchange make it better and larger, and extend the time horizon Facebook has to realize the potential of new business opportunities and of social advertising.

The bottom line here is that Facebook has shown it’s willing to build a big business, something analysts didn’t think would happen. And now they’re upgrading the stock. They are still cautious about how it all plays out, but overall there is reason to be positive about the stock for the first time since it became publicly traded.

Don’t Miss: Facebook’s IPO Was One Of The Biggest Tech Flops Of The Year

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Monday, November 26th, 2012 news No Comments

Here Are The Major Players In Mobile Advertising

Source: http://www.businessinsider.com/bii-report-here-are-the-major-players-in-mobile-advertising-2012-10

m

We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.

Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut.

In a new report from BI Intelligence on the mobile advertising ecosystemwe explain the complexities and fractures, and examine the central and dynamic roles played by mobile ad networks, demand side platforms, mobile ad exchanges, real-time bidding, agencies, brands, and new companies hoping to upend the traditional banner ad.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here’s an overview of some major players in the mobile advertising ecosystem:

In full, the report:

To access BI Intelligence’s full reports on The Mobile Advertising Ecosystem, sign up for a free trial subscription here.

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Monday, October 29th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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